At a Glance
- Tasks: Create exceptional content that elevates brand awareness and engagement across all channels.
- Company: One of the UK's top flexible workspace brands with a vibrant community.
- Benefits: Competitive salary, flexible working, and generous holiday allowance.
- Other info: Lead a dynamic team and manage exciting projects in a fast-paced environment.
- Why this job: Join a creative team to transform mid content into standout stories that resonate.
- Qualifications: Experience in creating exceptional B2B content; B2C is a bonus.
The predicted salary is between 60000 - 70000 £ per year.
Our client is one of the UK's best-loved flexible workspace brands.
Founded over a decade ago, they run buildings across London and beyond for teams of 1 to 100, with thousands of members from some of the country's most exciting companies.
Here's their honest assessment: almost everyone in the flex industry, themselves included, has been producing pretty mid content.
Your job is to fix that.
The raw material is exceptional: characterful buildings, a genuinely distinctive brand, and a member community full of stories worth telling.
What's missing is someone to turn it into the top 1% of content that actually cuts through.
As the Senior Brand & Content Manager you'll own brand awareness and engagement across every public channel, social first, with content that drives equity, engagement and leads.
You'll have a budget, a pool of freelance designers, copywriters and content creators, and 1-2 junior contractors reporting to you.
This isn't a pure strategy seat.
You'll set the direction and get it made, by your freelancers, your reports, or yourself.
What you'll actually do Own the brand awareness and engagement strategy across all public channels, social media and email included Create and commission 'top 1%' social-first content that drives awareness, equity and leads Own sales enablement and product marketing: website photography, case studies, and post-tour pitch decks that close deals Run the CMS so every building has the right floorplans, photos and site-specific assets Manage 1-2 junior contractors plus a pool of freelance designers, copywriters and creators Prioritise and deliver ad-hoc content requests from the exec team Lead content for new site launches, on time and on brand across every digital and physical touchpoint Be keeper of the brand bible: own the guidelines and the systems that keep the brand consistent everywhere What we're looking for You've created exceptional content for B2B brands.
B2C experience is a bonus.
A creative and editor at heart.
You know what good looks like across product photography, copy and short-form video, and how to get it made beautifully and efficiently Proven content strategy skills across both brand and product You've built engaged audiences and managed a differentiated brand before You can produce product marketing assets that answer buyer questions across the funnel Strong project management.
You keep production moving at pace Confident recruiting, briefing and managing freelancers, and you have experience managing a small team What you'll get £60,000 - £70,000 depending on experience 4 days in London office, 1 day working from home 31 days off including
Senior Brand & Content Manager - Workspace Brand in London employer: Up World
At Up World, we pride ourselves on being an exceptional employer that fosters a vibrant work culture centred around innovation and collaboration. Located in a dynamic startup environment, we offer our employees ample opportunities for professional growth, mentorship from industry leaders, and the chance to make a meaningful impact within the community. Join us to be part of a passionate team dedicated to shaping the future of marketing and community engagement.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand & Content Manager - Workspace Brand in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Up World and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Up World are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Up World on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Up World. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Brand & Content Manager - Workspace Brand in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Up World. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Up World:Show us that you’ve done your homework! In your application, briefly mention what you admire about Up World’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Up World
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Up World will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Up World, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
