At a Glance
- Tasks: Lead CRM strategy and enhance customer loyalty for a luxury brand.
- Company: Up World, a premium DTC brand based in Greater London.
- Benefits: Hybrid work flexibility, competitive perks, and a creative work environment.
- Other info: Unique opportunity to make a significant impact in a dynamic team.
- Why this job: Shape the future of a luxury brand while driving customer engagement.
- Qualifications: Expertise in Klaviyo, strong analytical skills, and creative storytelling.
The predicted salary is between 60000 - 80000 £ per year.
Up World in Greater London is seeking a skilled professional to take ownership of the CRM strategy for its premium brand, Cowshed. This role requires significant expertise in Klaviyo and a focus on customer retention, enabling you to build a genuine loyalty program and improve lifecycle campaigns.
The ideal candidate will have strong analytical skills and a creative approach to premium brand storytelling. This is a unique opportunity to shape the brand’s CRM approach while enjoying hybrid work flexibility and numerous perks.
Head of Retention & Klaviyo CRM for Luxury DTC Brand in London employer: Up World
At Up World, we pride ourselves on being an exceptional employer that values creativity and innovation in the luxury DTC sector. Our collaborative work culture fosters personal and professional growth, offering employees the chance to shape impactful CRM strategies while enjoying the benefits of hybrid working and a range of exclusive perks. Join us in Greater London, where your expertise in Klaviyo will not only enhance customer loyalty but also contribute to a vibrant team dedicated to premium brand storytelling.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Retention & Klaviyo CRM for Luxury DTC Brand in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Up World and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Up World are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Up World on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Up World. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Retention & Klaviyo CRM for Luxury DTC Brand in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Up World. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Up World:Show us that you’ve done your homework! In your application, briefly mention what you admire about Up World’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Up World
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Up World will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Up World, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
