At a Glance
- Tasks: Manage influencer outreach and organic social content for a pet brand.
- Company: A certified B Corp pet brand with a passion for sustainability.
- Benefits: Competitive salary, flexible hours, dog-friendly office, and generous holiday.
- Other info: Hybrid work model with excellent career development opportunities.
- Why this job: Join a growing team and make a real impact in the pet community.
- Qualifications: 1-2 years in marketing, strong communication skills, and a love for pets.
The predicted salary is between 30000 - 35000 £ per year.
Our client makes everyday products that take the mess out of pet ownership, using recycled materials where they can.
They're a certified B Corp, a small team with big plans, and they're growing.
Our client already has a community of pet owners and everyday fans who love their products and want to talk about them.
They haven't done nearly enough with it yet.
That's where you come in.
You’ll own the influencer and affiliate programme day to day, with organic social sitting alongside it. It's hands on, and the results of your work will be visible quickly.
You’ll work closely with the Head of Ecommerce and the Junior Marketing Manager, who leads on creative.
There's a clear playbook to work from and plenty of support while you find your feet.
If you’re organised, you love pets, and you want to get stuck into a brand people actually care about, this is worth a conversation.
What you’ll do
- Influencers and affiliates
- Outreach to nano and micro influencers and brand advocates
- Managing gifting, briefing and content approvals
- Keeping track of relationships so nothing gets forgotten
- Reporting on reach, engagement and affiliate sales
- Spotting good UGC and passing it to the creative team for paid ads
- Organic social
- Planning and running the content calendar across Instagram (and potentially Tik Tok)
- Shooting simple, reactive content yourself. Phone footage of a genuinely filthy dog will beat a studio shoot most days
- Replying to comments and DMs, and getting to know the regulars
- Turning creator and customer UGC into content for the brand's own channels
- Spotting the trends worth joining in on, and the ones worth leaving alone
- Reporting on what's working: follower growth, engagement, saves and shares
Who you are
- One to two years in a marketing role. Brand, agency or in-house, all welcome
- A real love of pets. It shows in everything you do, especially your outreach
- A warm, natural communicator who can represent the brand in a way that sounds like a person rather than a brand
- Strong content capability (filming, editing, directing) and an eye for what performs on short-form video
- Organised enough to juggle a lot of relationships at once without losing track of any of them
- Comfortable with data and reporting. You know what good looks like and can explain it clearly
- Able to take a clear brief and run with it on your own
Salary
Logistics
Hybrid, 3 days a week in their London office (Oval)
What else?
- 25 days holiday plus bank holidays
- Dog friendly office
- Flexitime with core working hours
- Birthday day off
- Annual volunteering day
- Summer Fridays
- Discretionary bonus scheme
- Enhanced maternity and paternity packages
- Support and training in your role and career development
- Employee Assistance Programme
- Free food for your dog
- Team socials and company values awards
- Cycle to Work Scheme
- #J-18808-Ljbffr
Influencer & Social Marketing Executive - Pet Brand employer: Up World
At Up World, we pride ourselves on being an exceptional employer that fosters a vibrant work culture centred around innovation and collaboration. Located in a dynamic startup environment, we offer our employees ample opportunities for professional growth, mentorship from industry leaders, and the chance to make a meaningful impact within the community. Join us to be part of a passionate team dedicated to shaping the future of marketing and community engagement.
StudySmarter Expert Advice🤫
We think this is how you could land Influencer & Social Marketing Executive - Pet Brand
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Up World and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Up World are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Up World on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Up World. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Influencer & Social Marketing Executive - Pet Brand
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Up World. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Up World:Show us that you’ve done your homework! In your application, briefly mention what you admire about Up World’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Up World
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Up World will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Up World, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
