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For Companies At a Glance
- Tasks: Lead brand marketing strategy and oversee integrated campaigns to elevate brand presence.
- Company: Join a well-established and growing hospitality brand with ambitious growth plans.
- Benefits: Enjoy hybrid work options, with 3 days a week in the office.
- Why this job: Make an impact in a fast-paced environment while delivering exceptional customer experiences.
- Qualifications: Extensive experience in senior marketing roles, preferably in hospitality or luxury brands.
- Other info: This role offers a chance to manage a talented team and collaborate with creative agencies.
The predicted salary is between 36000 - 60000 £ per year.
An exciting opportunity has arisen for an experienced and dynamic Head of Brand to join a well-established and growing hospitality brand. This role offers the chance to lead and shape brand marketing strategy, overseeing integrated campaigns, partnerships, and events that elevate brand presence both online and offline.
About the Role
Working closely with the Marketing Director and alongside a newly appointed Head of Digital Marketing, you will play a key role in driving the brand vision. Your primary focus will be executing annual marketing plans that balance commercial objectives with building strong brand affinity. You will ensure a seamless customer journey from digital engagement to in-person experiences, reinforcing the brand’s distinct identity at every touchpoint.
Managing a talented brand marketing team, you will work collaboratively with digital and creative agencies to bring strategic and creative visions to life. With ambitious growth plans, major projects, and a new website on the horizon, this role calls for a proactive and hands-on approach.
Key Responsibilities:
- Lead the execution of the brand marketing strategy and annual calendar.
- Develop and oversee integrated brand campaigns, ensuring consistency across all channels.
- Manage brand partnerships and events to enhance brand visibility and engagement.
- Work closely with internal teams and external agencies to maintain brand integrity.
- Drive audience growth through compelling content and innovative marketing initiatives.
- Ensure all brand touchpoints—both digital and physical—deliver a high-quality customer experience.
Experience, Skills & Qualifications:
- Extensive experience in a similar senior marketing role, preferably within hospitality, luxury brands, or related industries.
- Strong background in developing and executing marketing strategies and campaigns.
- Excellent communication skills, with the ability to engage stakeholders at all levels.
- Creative and adaptable, with a keen eye for detail and high standards of brand guardianship.
- Strong organisational and project management skills.
- A hands-on, proactive approach with the ability to lead and inspire a team.
This is a fantastic opportunity for a marketing professional who is passionate about brand storytelling and delivering exceptional customer experiences. If you thrive in a fast-paced, collaborative environment and are ready to make an impact, we’d love to hear from you!
Salary: up to £60,000
Logistics: New Forest – hybrid work, 3 days a week in the office
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Head of Brand employer: Up World
Contact Detail:
Up World Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Brand
✨Tip Number 1
Familiarize yourself with the brand's current marketing strategies and campaigns. Understanding their existing approach will help you identify areas where you can contribute and innovate, making you a more attractive candidate.
✨Tip Number 2
Network with professionals in the hospitality and luxury brand sectors. Attend industry events or engage on platforms like LinkedIn to connect with key players. This can provide insights into the company culture and potentially lead to referrals.
✨Tip Number 3
Showcase your leadership skills by sharing examples of how you've successfully managed teams and projects in previous roles. Highlighting your ability to inspire and drive results will resonate well with the hiring team.
✨Tip Number 4
Stay updated on the latest trends in brand marketing, especially within the hospitality sector. Being knowledgeable about current market dynamics will demonstrate your passion for the industry and your readiness to take on this role.
We think you need these skills to ace Head of Brand
Some tips for your application 🫡
Understand the Brand: Before applying, take the time to understand the hospitality brand's identity, values, and current marketing strategies. This knowledge will help you tailor your application to align with their vision.
Highlight Relevant Experience: In your CV and cover letter, emphasize your extensive experience in senior marketing roles, particularly within hospitality or luxury brands. Provide specific examples of successful campaigns you've led and how they contributed to brand growth.
Showcase Leadership Skills: Since this role involves managing a team, make sure to highlight your leadership experience. Discuss how you've inspired and guided teams in previous roles, and mention any collaborative projects with agencies that demonstrate your ability to work cross-functionally.
Craft a Compelling Cover Letter: Your cover letter should reflect your passion for brand storytelling and exceptional customer experiences. Use it to convey your understanding of the brand's goals and how you can contribute to achieving them through innovative marketing initiatives.
How to prepare for a job interview at Up World
✨Showcase Your Brand Vision
Be prepared to discuss your vision for the brand and how you would execute the marketing strategy. Highlight your experience in leading brand campaigns and how you've successfully enhanced brand visibility in previous roles.
✨Demonstrate Collaboration Skills
Since this role involves working closely with various teams and agencies, share examples of how you've effectively collaborated in the past. Emphasize your ability to engage stakeholders and maintain brand integrity across all channels.
✨Highlight Your Creative Approach
Discuss your creative process and how you develop innovative marketing initiatives. Provide specific examples of successful campaigns you've led that showcase your adaptability and attention to detail.
✨Prepare for Scenario Questions
Expect questions about how you would handle specific challenges related to brand management and customer experience. Think through potential scenarios and be ready to explain your strategic approach to overcoming obstacles.
