At a Glance
- Tasks: Lead global brand strategy and retail experiences for Luna Daily's innovative body care products.
- Company: Join a fast-growing, ambitious brand redefining body care with major retail partnerships.
- Benefits: Enjoy a competitive salary, flexible working, private health cover, and share options.
- Other info: Work in a vibrant office with free snacks, team socials, and even office dogs!
- Why this job: Make a real impact in a dynamic startup environment while owning brand success.
- Qualifications: Experience in brand marketing and retail launches; beauty industry knowledge is a plus.
The predicted salary is between 45000 - 55000 £ per year.
About Luna Daily
Luna Daily is redefining body care - creating high-performance products designed for real bodies, real routines, and real life. We’re a fast-growing, globally ambitious brand with major retail partnerships across the UK and US, building a brand that wins both hearts and shelves - and increasingly, screens.
This is a high-impact, omnichannel brand role. As Global Brand, Digital & Retail Experience Manager, you’ll own how Luna Daily shows up across every retail, market, digital and partner touchpoint - from Ulta and Boots to Amazon, DTC and brand-owned channels. You’ll be the executional bridge between brand, retail, digital, commercial and content, ensuring every campaign, launch and activation is flawlessly delivered, unmistakably on-brand, and commercially effective. This role is about turning big brand ideas into retail and digital results.
What We’re Looking For
- Strong experience in brand marketing with a retail-first mindset
- Proven track record delivering complex retail launches and activations
- Commercially minded - understands sell-through, conversion and retailer KPIs
- Confident managing agencies, timelines and multiple stakeholders
- Fluent in both brand storytelling and retailer expectations
- Highly organised, proactive and detail-obsessed
- Comfortable working across time zones and fast-moving environments
- Experience in beauty, body care, skincare or CPG is a strong plus.
What You’ll Do:
Brand Guardianship & Global Campaigns
- Own and evolve global brand guidelines, tone of voice and creative guardrails across online and offline touchpoints
- Partner with Founder, Brand Lead and Creative teams to deliver global campaigns from concept through production to final assets
- Create and manage global asset toolkits across retail, social, paid, PR and international markets
- Help maintain a central brand asset hub used by teams, agencies and retail partners
- Maintain the global brand calendar to ensure cross-functional alignment
- Act as the gatekeeper of brand consistency across all channels and partner sites
Retail Activation & Launch Excellence
- Lead planning and execution of all major retail launches and priority moments
- Own end-to-end retail rollout including toolkits, PDP content, in-store merchandising, sampling and activations
- Ensure retailer PDPs, A+ content and brand imagery are campaign-ready and optimised
- Manage activation agencies and production partners
- Deliver experiential activations, roadshows and retail events
- Translate brand campaigns into retail-ready creative that drives conversion
- Partner closely with field teams to support retail education and execution
DTC & Digital Website, PDP & On-Site Experience
- Own updates across the Luna Daily website and retailer sites
- Manage freelance dev and design resource where required
- Oversee PDP merchandising, copy, imagery, modules and promotional banners
- Brief designers/agencies on digital refreshes and campaign launches
- Continually optimise digital storytelling and UX journeys
Paid Media & Digital Campaigns
- Act as key POC for external paid media partners across Meta, Google, TikTok and retail media platforms
- Ensure paid campaigns align to brand launches, retail priorities and DTC moments
Copy & Content
- Write and refine product copy, PDP storytelling, campaign messaging and UX microcopy
- Ensure all digital copy aligns to brand TOV and retailer requirements
CRM & Owned Channels
- Oversee email and SMS planning and scheduling via external agencies
- Ensure CRM supports brand campaigns, launches and retail moments
- Optimise lifecycle and campaign messaging based on performance insights
- Manage agency performance, output quality and budget alignment
Reviews, Ratings & UGC
- Manage reviews platforms and ensure strong coverage across hero SKUs and NPD
- Coordinate review seeding strategies with social, creator and retail teams
- Curate UGC for PDPs, website and retail toolkits
- Feed review insights back to product and marketing teams
Partner Enablement & Relationships
- Act as day-to-day marketing contact for key retail partners
- Deliver retailer training decks and field team education materials
- Manage co-marketing timelines, submissions and approvals
- Identify cross-brand partnership and promotional opportunities
- Align brand, agency and retail calendars
Creator, Social & Paid Amplification
- Connect creator, social and paid workstreams to retail conversion
- Brief influencers and creators on retail-led content needs
- Commission UGC and creator assets for PDP storytelling
- Partner with Paid Media to amplify content in priority regions
Commercial Impact & Reporting
- Track sell-through, traffic and conversion across key retail partners
- Track DTC performance across CRM, paid media and digital channels
- Lead post-launch reviews and campaign analysis
- Own dashboards connecting retail + digital performance to marketing activity
- Advise on activation budgets and spend allocation
What This Role Is Not
- Not an admin or coordinator role
- Not a passive executor, you own outcomes
- Not DTC-only, retail is the priority
Salary: £45,000 - £55,000 DOE
Location: Vauxhall, hybrid role
What else?
- Share options in Luna Daily via the EMI Option Scheme
- 4.5-day work week (Friday 1pm company-wide finish)
- Flexible working: hybrid (2 planned office days/week in our vibrant Vauxhall office)
- Private medical & mental health cover (Vitality) plus pension
- Fast-paced startup environment with real ownership and impact
- Luna Daily body care products
- Monthly team socials, quarterly & annual off-sites
- Office dogs 🐾
- Free coffees, snacks & treats on team face-to-face days
Global Brand, Digital & Retail Experience Manager - Luna Daily employer: Up World
Luna Daily is an exceptional employer, offering a vibrant and fast-paced startup environment where employees can truly make an impact. With a flexible hybrid working model, generous benefits including private medical cover, and a unique 4.5-day work week, team members enjoy a healthy work-life balance while being part of a brand that values creativity and innovation. The opportunity for personal and professional growth is abundant, as employees are encouraged to take ownership of their roles and contribute to the brand's exciting journey in redefining body care.
StudySmarter Expert Advice🤫
We think this is how you could land Global Brand, Digital & Retail Experience Manager - Luna Daily
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Up World and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Up World are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Up World on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Up World. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Global Brand, Digital & Retail Experience Manager - Luna Daily
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Up World. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Up World:Show us that you’ve done your homework! In your application, briefly mention what you admire about Up World’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Up World
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Up World will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Up World, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
