Fractional Social Media Lead for High-Growth Brands

About Brand Hackers

We help challenger brands fight smarter, think sharper, and win bigger. We’re the secret growth partner trusted by some of the most loved new brands on supermarket shelves and in your online baskets - from Lucky Saint, Bol Foods, Here We Flo, Who Gives A Crap, Tony’s, TimTams and dozens of fast-moving scale-ups across food, drink, wellness and entertainment. We’ve supported over 150+ brands, at three defining moments:

• Founder-led startups building clarity and momentum
• Post-funding scale-ups under pressure to grow fast
• Big corps acting as challengers looking for sharper thinking and faster outcomes

Brands come to us when:

• Their team is stretched
• Growth has outpaced capability
• Strategy isn’t clear
• Execution is messy
• They need experienced hands, fast

We offer support across insights, strategy, fractional roles and full executional marketing teams - all under one roof - so ambitious brands can scale with confidence instead of chaos. We’re 6 years old and have grown revenue every year, from just 2 of us to a team of 30+ people with knock-out case studies we’re really proud of and a serious growing reputation.

About the role

This role is instrumental to growing the social accounts of some really exciting brands within the startup and scale-up world. This is not a junior or purely executional role. We’re looking for someone who can lead social for brands, not just manage calendars or come up with trending TikToks. As a Social Media Manager at Brand Hackers, you’ll be helping multiple brands achieve genuine impact and commercial results from social media. You’ll act as each brand's in-house Social Media Manager (but on a fractional basis, often 1-2 days/week per brand). The brands will often be F&B, Consumer Goods, but sometimes lifestyle and luxury, too. Brands work with us at different scales and for differing contract periods - so no month is often the same, and the pace and differing brands should excite you.

We want someone who is comfortable and proven working in the weeds, growing social accounts, creating content across platforms (a mix of video and static), but who has also demonstrated strategic thinking to accompany the creative execution. You should have a strong point of view on how brands should be using social media to cut through, and be able to articulate this, even if that means convincing a founder to totally change course. Knowledge across all key social platforms is key, as is a good understanding of how brands should be approaching influencer marketing and affiliate marketing. You should also be passionate about bringing up through the ranks the next generation of future social superstars, as this role will likely have direct and indirect reports as the team grows.

Flexibility and a diverse skillset are key: Each support arrangement we have with a brand is different depending on a number of factors, including their budgets, existing team, and third-party relationships. Some brands can offer no support, and we have to take full end-to-end ownership, which often feels more executional; whereas others might already have in-house designers, influencer and boosting budgets to play with, where the role is more administrative, and requires good briefing and management skills.

About you

This could be a great role for you, if you have:

• Significant experience (5+ years) working in social & influencer marketing across consumer-facing brands (ideally F&B / FMCG / DTC)
• Strong content creation skills across static design and video (Canva, CapCut & Adobe Suite Skills)
• Demonstrable experience of building & executing high‑performing social strategies that delivered measurable impact on marketing and business goals
• An understanding of how organic intersects with paid, and an understanding of what good looks like when it comes to creative for paid social channels (Think TikTok Spark Ads, boosted content, etc.)
• Strong people management skills & gravitas – you’re comfortable leading workshops, pushing back when needed, and earning trust with founders who are emotionally attached to their brand.
• Leadership skills – it is expected that you will line‑manage & develop more junior employees
• Real passion for start‑up marketing, the brands we work with and what we do
• A real willingness to build a personal brand as a content creator – not for vanity, but because we believe great social leaders should practice what they preach.
• Agency experience is desirable as an ability to multitask, and working at pace across multiple brands and projects is essential to this role.

What we can offer in return

This is a full‑time, roaming‑based role that will require you to be within easy access of London. There is an expectation that you will be available for client or internal in‑person meetings a minimum of twice a month. You’ll need to be comfortable working independently – while also enjoying getting out to shoot days, client meetings, and team sessions. This is an opportunity to work with some of the coolest challenger brands in the market and help shape one of the fastest‑growing agencies in the space. It’s also a rare chance to grow your expertise working with some of the brightest talent in the brand growth and marketing space, driven by shared purpose and success.

Our benefits include:

• 25 days holiday plus bank holidays
• Monthly remote working allowance to be spent on coffee or co‑working
• Birthday off
• Enhanced paternity/maternity leave & pay
• Unlimited coaching with MoreHappi
• Full Up World Membership

Our commitment to your development. We believe you shouldn’t have to wait until you start a job to see the benefits. Our handbook is open here. Working rights in the UK are required (we are currently unable to sponsor visas).

Note, there is a 2x step application process for this role. The application process includes the following steps:

• You will have some questions when you hit apply
• Then you’ll get an email asking you to submit some video answers. Only after the video answers have been submitted is your application complete.