FMCG Senior Marketing Manager - Freelance

About Brand Hackers

Brand Hackers are fractional marketing teams for brands with big dreams. We build bespoke teams from our >25 full time Brand Hackers and a tight-knit group of freelancers who’ve worked at the top of their game. Together, we help brands scale with the right mix of pace, pragmatism and creative flair.

The Role

We’re building a bench of exceptional freelance Senior Marketing Managers to plug into our teams and lead the delivery of high-impact brand and campaign work. Our brand partners are typically at a stage where:

• The strategy exists, but not yet managed to land it in the market
• Campaigns feel disjointed or underwhelming
• Teams are busy and have lots of brilliant ideas of things they want to do but lack the resource to do it

Your role is to bridge the gap between strategy and execution taking clear direction and turning it into joined-up, commercially effective marketing. This is not a pure strategy role. And it’s not a pure execution role either. It’s about owning the end-to-end marketing plan, ensuring that brand thinking translates into campaigns, content and activity that actually work in the market.

Projects might include:

• Leading brand campaigns from idea through to execution for FMCG brands
• Building and owning marketing calendars across DTC, retail and brand channels
• Developing go-to-market plans for launches, seasonal moments or retail opportunities
• Translating brand strategy into clear channel plans and briefs
• Leading cross-functional teams (growth, social, creative) to deliver campaigns
• Supporting rebrands or step-change growth moments by bringing them to life in market

You’ll most likely operate as a Project Lead, working closely with Brand Hackers across growth, social and creative to ensure work is delivered to a high standard and drives real commercial outcomes.

What You’ll Be Doing

• Leading campaigns from idea to execution: building clear, joined-up plans and making sure they land to a high standard
• Turning strategy into action: translating positioning into campaigns, content and channel plans that are easy to execute prioritising what will actually move the needle
• Owning the marketing calendar: ensuring consistent, high-quality output across DTC, retail and brand channels
• Driving go-to-market plans: leading launches and key commercial moments with clear priorities and channel roles
• Leading cross-functional teams: bringing together growth, social, brand and creative to deliver work that feels cohesive, not siloed

What You’ll Need

• Significant experience as a Senior Brand Manager, Senior Marketing Manager or equivalent within FMCG / consumer brands
• A strong track record of leading campaigns and marketing plans that deliver commercial results
• Ability to translate strategy into clear, actionable plans and briefs
• Strong understanding of go-to-market planning and campaign development
• Experience working across both brand and performance channels (DTC + retail ideally)
• Experience leading cross-functional teams (growth, social, creative)
• Excellent organisation and ability to manage multiple workstreams without losing quality
• Strong communication and stakeholder management skills
• Comfortable operating autonomously and parachuting into new brands quickly

What Success Looks Like

• Campaigns are delivered smoothly, on time and to a consistently high standard
• Brand strategy is clearly translated into execution across all channels
• Marketing plans feel focused, joined-up and commercially driven
• Teams feel clear, aligned and well-directed
• Founders and clients see you as a trusted partner, not just a delivery lead
• Work drives measurable impact (not just activity)
• Output is consistently high-quality and strengthens Brand Hackers’ reputation

What We Can Offer

• Flexible freelance work that fits around your schedule
• Support from a lead Brand Hacker who’s got your back
• Access to tools, templates and a wider crew of Brand Hackers
• Membership to Up World while you work with us

Many of our freelancers go on to work with us again (some even go full-time!)