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- Tasks: Own and optimise CRM workstreams for multiple brands, driving retention and growth.
- Company: Join Brand Hackers, a dynamic team of marketing pros helping brands scale.
- Benefits: Freelance contract, flexible remote work, and support from experienced marketers.
- Other info: Enjoy autonomy, collaboration, and opportunities for professional development.
- Why this job: Make a real impact on brand growth while working with creative minds.
- Qualifications: 1–3+ years in CRM or lifecycle marketing; Klaviyo experience preferred.
The predicted salary is between 30000 - 40000 ÂŁ per year.
Location: Remote, with occasional London meet‑ups
Commitment: 2–3 days per week
Contract Type: Part‑time, freelance contract
Salary: £30k–£40k pro rata, paid as a day rate
Timings: Start ASAP with 30 days notice
About Brand Hackers
Brand Hackers are fractional marketing teams for brands with big dreams. We build bespoke teams from our full‑time Brand Hackers and a tight‑knit group of freelancers who’ve worked at the top of their game. Together, we help brands scale with the right mix of pace, pragmatism and creative flair. We’re not a typical agency and we’re not a one‑person consultancy. We plug experienced marketers into brands exactly where they’re needed most.
The Role
As our brand partners continue to prioritise CRM as a serious growth lever, we’re looking for a freelance or part time CRM Executive who can confidently own and optimise key retention workstreams. Over the coming months, you’ll likely work across a portfolio of 2–4 brands. Sometimes you’ll be embedded in a wider Brand Hackers team. Sometimes you’ll work alongside an in‑house marketing team. This role blends hands‑on execution with structured thinking. You’ll be auditing accounts, improving flows, building campaigns and turning data into clear optimisation plans. We need someone who can step in quickly, take ownership of moving parts and create clarity and momentum without heavy oversight. You will report into different project leads depending on the brief, operating as a trusted execution partner within a wider Brand Hackers team.
What You’ll Be Doing
- Producing structured CRM audits and identifying commercial opportunities
- Planning, executing and optimising email, SMS and lifecycle campaigns
- Building and refining automated flows including welcome, abandon, post‑purchase and win‑back
- Working with the CRM Manager to wireframe and improve more complex customer journeys
- Segmenting audiences and implementing personalisation strategies
- Designing emails (using Klaviyo and Canva) - noting that this is done fully in‑house and not briefed out.
- Analysing performance data and translating it into clear actions
- Reporting on outcomes, learnings and optimisation plans
- Ensuring CRM aligns with broader brand and performance strategy
- Managing multiple brands with clear prioritisation and strong organisation
What You’ll Need
- 1–3+ years hands‑on CRM or lifecycle marketing experience
- Strong working knowledge of Klaviyo
- Experience with additional CRM platforms such as Mailchimp, Ometria, Attentive or similar
- Experience working on D2C consumer brands
- Clear understanding of customer journeys and retention strategy
- Strong analytical skills and comfort interpreting performance data
- Confident copywriting ability and attention to tone of voice
- Strong project and time management skills
- Comfort operating autonomously in a part‑time capacity
- Comfortable with our “no‑dark days” policy — we can only have one day per week where you are fully offline
- Agency experience is a plus but not essential.
What Success Looks Like
- CRM audits that clearly prioritise commercial impact
- Automated flows driving measurable revenue uplift
- Campaign performance improving over time through structured testing
- Clear communication and reporting to founders and marketing teams
- Smooth delivery across multiple brands without things slipping
- Brand Hackers recognised as a trusted retention partner
What We Can Offer
- Freelance contract with autonomy and support
- Membership to Up World while you work with us
- Support from a Lead Brand Hacker who’s got your back
- Tools, templates and a wider crew of Brand Hackers to connect with
- Flexible remote working with occasional London meet‑ups
Note, there is a 2x step application process for this role.
- You'll have some questions when you hit apply
- Then you'll get an email asking you to submit some video answers. Only after the video answers have been submitted is your application complete.
CRM Executive - Freelance / Part Time - Brand Hackers employer: Up World
Contact Detail:
Up World Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Executive - Freelance / Part Time - Brand Hackers
✨Tip Number 1
Get to know Brand Hackers inside out! Check out their website and social media to understand their vibe and values. This will help you tailor your approach and show them you're genuinely interested in being part of their team.
✨Tip Number 2
When you apply, make sure to highlight your hands-on CRM experience. Share specific examples of how you've optimised campaigns or improved customer journeys. We want to see that you can hit the ground running!
✨Tip Number 3
Don’t shy away from showcasing your analytical skills! Prepare to discuss how you've used data to drive decisions in past roles. Being able to translate numbers into actionable insights is key for this position.
✨Tip Number 4
Finally, be ready for those video answers! Practice your responses to common interview questions and keep it conversational. We want to see your personality shine through, so let us get to know the real you!
We think you need these skills to ace CRM Executive - Freelance / Part Time - Brand Hackers
Some tips for your application 🫡
Show Off Your CRM Skills: Make sure to highlight your hands-on experience with CRM tools like Klaviyo. We want to see how you've used these platforms to drive results, so share specific examples of campaigns you've worked on and the impact they had.
Be Clear and Concise: When filling out your application, keep your answers straightforward and to the point. We appreciate clarity, so avoid jargon and focus on what makes you a great fit for the role. Remember, we’re looking for someone who can communicate effectively!
Tailor Your Application: Don’t just send a generic application! Take the time to tailor your responses to our job description. Show us that you understand what we do at Brand Hackers and how your skills align with our needs. It’ll make a big difference!
Follow the Application Steps: Remember, there’s a two-step application process. First, answer the initial questions, then keep an eye out for the email asking for your video responses. Completing both steps is crucial for us to consider your application, so don’t skip any!
How to prepare for a job interview at Up World
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM tools, especially Klaviyo, as it’s a key part of the role. Brush up on your knowledge of email and SMS campaigns, and be ready to discuss how you've optimised customer journeys in past roles.
✨Showcase Your Analytical Skills
Prepare to talk about how you’ve used data to drive decisions in your previous positions. Bring examples of how your analysis led to improved campaign performance or revenue uplift, as this will resonate with their focus on measurable outcomes.
✨Demonstrate Your Project Management Prowess
Since you'll be managing multiple brands, highlight your organisational skills. Share specific instances where you successfully juggled various projects, ensuring nothing slipped through the cracks while maintaining clear communication with teams.
✨Embrace the Brand Hackers Culture
Familiarise yourself with Brand Hackers' unique approach to marketing. Be prepared to discuss how you can contribute to their collaborative environment and how your freelance experience aligns with their ethos of flexibility and autonomy.