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- Tasks: Lead content creation for impactful brand campaigns and product launches.
- Company: Join Up World, a growing team dedicated to enhancing well-being through innovative products.
- Benefits: Enjoy 25 days annual leave, staff discounts, and hybrid working options.
- Why this job: Be part of a mission-driven company that values creativity and wellness.
- Qualifications: Experience in content management, strong project skills, and a passion for health and wellness.
- Other info: Hybrid working preferred for in-person collaboration in Clitheroe.
The predicted salary is between 28800 - 43200 £ per year.
Up World Lancashire, England, United Kingdom
Overview
Join to apply for the Campaign Content Manager role at Up World
Up World Lancashire, England, United Kingdom
Join to apply for the Campaign Content Manager role at Up World
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This range is provided by Up World. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
Direct message the job poster
Our clients are a team of innovators on a mission to help people feel and think their best. Their products do the heavy lifting, but it\’s the knowledge and tools they provide that empower individuals to take control of their well-being. They are rapidly growing and aim to make every product launch and brand campaign truly impactful.
Big moments deserve big content, and this role is all about making their launches and campaigns unmissable. As a Campaign Content Manager, you will lead product launches, brand campaigns, and key calendar moments. You\’ll collaborate with the Social Media Content Manager to ensure every piece of content, from the everyday to the big bang, is covered.
You will transform briefs into comprehensive content plans across channels, deliver the creative assets that bring them to life, and ensure cohesive messaging across all platforms. Additionally, you\’ll create longer-form content, blogs, web copy, and founder Q&As that dive deeper into their products and philosophy.
What you\’ll do
- Lead content planning and creation for brand campaigns, product launches, and calendar moments.
- Collaborate with the Head of Brand and marketing team to develop standout content.
- Create engaging longer-form content for the website, including blogs and educational pieces.
- Oversee campaign shoots, working with photographers, videographers, and the internal studio.
- Produce a wide range of campaign assets: organic social, email, paid ads, web, PR toolkits, and influencer briefs.
- Coordinate with the Social Media Content Manager for seamless campaign integration.
- Build asset timelines and manage deliverables from multiple stakeholders.
- Craft consistent campaign messaging across platforms and audiences.
- Repurpose high-impact campaign content into evergreen assets.
Who you are
- Experience in content or campaign management, preferably in wellness, lifestyle, or consumer brands.
- Proven track record of running end-to-end content for product launches.
- Strong project management skills to keep multiple projects on track.
- Proficient in creating SEO-friendly, compelling longer-form content.
- Ability to capture and convey a founder’s voice across different formats.
- Experience working with creatives, agencies, and cross-functional teams.
- Detail-oriented, organized, and adaptable to shifting plans.
- Genuine interest in health, wellness, and making it accessible.
Logistics
Clitheroe – Hybrid working (Northwest preferred for in-person sessions)
What else?
- 25 days annual leave + bank holidays
- Staff discount on all brand products
Seniority level
- Not Applicable
Employment type
- Full-time
Job function
- Marketing
Industries
- Wellness and Fitness Services
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Campaign Content Manager employer: Up World
Contact Detail:
Up World Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Campaign Content Manager
✨Tip Number 1
Familiarise yourself with the latest trends in wellness and lifestyle content. This will not only help you understand the industry better but also allow you to speak knowledgeably during interviews about how you can contribute to impactful campaigns.
✨Tip Number 2
Showcase your project management skills by preparing examples of how you've successfully managed multiple campaigns or projects simultaneously. Be ready to discuss specific tools or methods you used to keep everything on track.
✨Tip Number 3
Prepare a portfolio that highlights your experience in creating engaging longer-form content, such as blogs or educational pieces. Make sure to include examples that demonstrate your ability to convey a brand's voice effectively.
✨Tip Number 4
Network with professionals in the wellness and lifestyle sectors. Attend relevant events or join online communities where you can connect with others in the industry, as referrals can significantly boost your chances of landing an interview.
We think you need these skills to ace Campaign Content Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Campaign Content Manager. Familiarise yourself with the key tasks such as content planning, collaboration with teams, and creating engaging longer-form content.
Tailor Your CV: Highlight your experience in content or campaign management, especially in wellness or lifestyle sectors. Showcase any relevant projects that demonstrate your ability to manage end-to-end content for product launches.
Craft a Compelling Cover Letter: Write a cover letter that reflects your genuine interest in health and wellness. Discuss how your skills align with the company's mission and how you can contribute to making their campaigns impactful.
Showcase Your Creativity: Include examples of your previous work that demonstrate your ability to create engaging content across various platforms. This could be links to blogs, social media posts, or campaign assets you've developed.
How to prepare for a job interview at Up World
✨Showcase Your Campaign Experience
Be prepared to discuss your previous experience in managing campaigns, especially in the wellness or lifestyle sectors. Highlight specific examples of successful product launches you've led and the impact they had.
✨Demonstrate Your Content Creation Skills
Bring samples of your work that showcase your ability to create engaging, SEO-friendly content. This could include blogs, web copy, or social media posts that reflect your understanding of the brand's voice and messaging.
✨Emphasise Project Management Abilities
Since this role requires strong project management skills, be ready to discuss how you keep multiple projects on track. Share tools or methods you use to manage timelines and coordinate with various stakeholders.
✨Express Your Passion for Wellness
Make sure to convey your genuine interest in health and wellness. Discuss how this passion drives your work and how it aligns with the mission of Up World to empower individuals in their well-being journey.
