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- Tasks: Build a content engine to elevate Rock Face's brand and engage with the community.
- Company: Join the fastest-growing men's toiletries brand in the UK, Rock Face.
- Benefits: Competitive salary, 35 days holiday, flexible working, and private medical care.
- Why this job: Be part of a dynamic team redefining brand marketing in a fast-paced environment.
- Qualifications: Experience in content-first brand building and high-growth environments.
- Other info: Exciting opportunity to work in an innovative, collaborative culture in London.
The predicted salary is between 47000 - 65000 ÂŁ per year.
Rock Face is the fastest-growing men’s toiletries brand in the UK. We’re stocked in all major UK retailers and are now entering our next phase of growth:
- Expanding our range and stocking points in existing retailers
- Launching into key international markets
- Rapidly scaling our online and social-first business
What makes Rock Face different:
- Product: Prestige-fragrance DNA at a mass price. Our scents are created in the same fragrance house as Armani, led by our CEO James, formerly of Armani fragrances.
- Planet / Innovation: The first men’s brand to launch a refillable proposition, combining efficacy, prestige fragrance and recyclable packaging.
- Community: We exist to authentically elevate men - inspiring them to do 1% better, every day.
The Opportunity
We’re rethinking what “brand” means at Rock Face. Historically, our marketing has been driven by bold above-the-line brand campaigns (TV, OOH and retail-led storytelling) and that approach has delivered serious results. But our next phase requires something different. We’re building a content-led brand, not a traditional FMCG brand function. This role is not for a classic brand manager or “safe pair of hands.” We’re looking for someone trained in content methodology, who now wants to build a content engine from the inside, to deliver remarkable organic reach. You will not be making the content yourself. You will be building the system that makes great content inevitable. If successful, you will be joining a team who have experience working for the best FMCG businesses, including L’Oreal, Wild, Amazon, Diageo, Higgidy, Ikea, Coke and Beauty Corp. We are a true scale up so everyone in the team is both a strategist and is willing to get their hands dirty when needed.
What You’ll Do
- Build Rock Face’s Content Engine (Your #1 Priority)
- Design and run a content factory model that turns Rock Face into a true content-led business.
- Create a clear editorial routine across social, brand and community touchpoints.
- Build and manage a network of creators, freelancers and agency partners.
- Set the standard for exceptional briefing, creative direction and output quality.
- Own content planning, feedback loops, reporting - ensuring learnings translate into better creative.
- Lead Brand Expression (Secondary Priority)
- Evolve Rock Face’s tone of voice, humour and creative identity as we scale.
- Ensure brand consistency across DTC, Amazon, social and retail environments.
- Protect the core Rock Face brand while encouraging brave, disruptive creative.
- Help land our brand vision across all touchpoints: to champion considered consumption that elevates people and the planet, every day.
- Work Closely with Growth & Social
- Partner with our Head of Growth to align brand and performance marketing.
- Collaborate with a junior Social Media Executive (TikTok-first) who will be hands-on creating, posting, going live and engaging with the community.
- Ensure content works both creatively and commercially.
What This Role Is Not
- Not a traditional FMCG brand manager role
- Not a trade marketing role
- Not a hands-on content creator
- Not a “polishing decks and approving artwork” position
Who You Are
- Trained in content-first brand building.
- Experience working in or alongside a high-growth, creator-led brand.
- Obsessed with how brands like BrewDog, Red Bull, Gymshark, PerfectTed, Surreal and modern DTC brands build attention.
- Strategic thinker who can also execute systems and processes.
- Brilliant at briefing creatives and creators - and holding them to a high bar.
- Comfortable in scale-up chaos and energised by building things from scratch.
- London-based (or able to be), and excited to be part of an in-office culture.
Package & Benefits:
- ÂŁ55,000 - ÂŁ65,000 DOE
- 35 days holidays inc Bank Holidays.
- Flexible working - core working hours 10-4pm.
- Access to our Clapham Junction office where we would like you 3 days per week
- Private medical care
- Mentoring/counselling provided
Brand Lead (Creative & Content) - Rock Face employer: Up World
Contact Detail:
Up World Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Lead (Creative & Content) - Rock Face
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your personality! When you get the chance to meet potential employers, whether it’s in an interview or a casual chat, let your true self shine through. Rock Face is all about authenticity, so don’t hold back on sharing your passion for content and creativity.
✨Tip Number 3
Be proactive! If you see a company you love, don’t wait for them to post a job. Reach out directly and express your interest. Share how you can help build their content engine and elevate their brand. It shows initiative and could land you an opportunity before it’s even advertised.
✨Tip Number 4
Keep learning and adapting! The world of content is always changing, so stay ahead of the game by keeping up with trends and new strategies. Follow brands that inspire you, and don’t hesitate to share your insights when chatting with potential employers. It’ll show you’re engaged and ready to contribute!
We think you need these skills to ace Brand Lead (Creative & Content) - Rock Face
Some tips for your application 🫡
Show Your Passion for Content: When you're writing your application, let your enthusiasm for content-led branding shine through. We want to see how you can bring fresh ideas to the table and why you're excited about building a content engine at Rock Face.
Tailor Your Experience: Make sure to highlight your experience in content-first brand building. We’re looking for someone who understands the ins and outs of creating engaging content, so be specific about your past roles and achievements that align with this.
Be Authentic: At Rock Face, we value authenticity. Don’t just list your skills; share your story! Tell us what drives you and how you connect with our mission to elevate men and promote considered consumption.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Up World
✨Know Your Brand Inside Out
Before the interview, dive deep into Rock Face's brand values, products, and unique selling points. Understand their mission to elevate men and how they differentiate themselves in the market. This knowledge will help you demonstrate your passion for the brand and align your vision with theirs.
✨Showcase Your Content Strategy Skills
Prepare to discuss your experience in building content engines and how you've successfully implemented content strategies in previous roles. Be ready to share specific examples of how you've driven organic reach and engaged communities through innovative content methodologies.
✨Embrace the Chaos
Rock Face is a scale-up, so be prepared to talk about your adaptability and how you thrive in fast-paced environments. Share stories that highlight your ability to build systems from scratch and manage multiple projects simultaneously while maintaining high standards.
✨Collaborate and Communicate
Since this role involves working closely with various teams, emphasise your collaborative skills. Discuss how you've partnered with growth and social teams in the past, and be ready to explain how you would ensure brand consistency across different platforms while still being bold and disruptive.
