At a Glance
- Tasks: Lead digital marketing strategies and manage delivery partnerships for a major hospitality brand.
- Company: Dynamic hospitality brand focused on digital growth and innovation.
- Benefits: Competitive salary, hybrid working, and opportunities for professional development.
- Other info: Join a small team with autonomy and excellent career progression opportunities.
- Why this job: Shape the future of digital marketing in a fast-growing industry with real impact.
- Qualifications: Experience with delivery platforms and proven performance marketing skills required.
The predicted salary is between 70000 - 85000 £ per year.
Direct delivery is growing fast for our client. Digital acquisition is a priority. Loyalty is an untapped opportunity. This is the role that connects all three.
As Head of Digital & Delivery Marketing, you'll have full ownership of performance marketing, CRM & loyalty, and all delivery channel strategy. You'll sit at the intersection of data, strategy and execution - with real autonomy, a small team to lead, and direct accountability for revenue across all three verticals. This is a senior role for someone who's done it before, thinks commercially, and wants to shape how a major hospitality brand grows digitally over the next few years.
What you'll be doing
- Delivery & aggregators
- Own and manage all aggregator partnerships – Deliveroo, Uber Eats and Just Eat – from a commercial and strategic perspective
- Drive delivery revenue through promotional strategy, paid visibility and platform optimisation
- Review pricing, menus and delivery proposition to maximise profitability and customer experience
- Identify performance gaps and implement data‑led improvement plans
- Performance & digital marketing
- Lead paid social and digital advertising strategy across key acquisition channels
- Own performance marketing budgets, ROI, ROAS and acquisition efficiency
- Monitor and optimise website performance, conversion and the digital customer journey
- Use data to drive channel optimisation and build performance dashboards
- CRM & loyalty
- Define and lead CRM strategy across email, SMS and app – acquisition, onboarding, engagement and reactivation
- Own the loyalty programme, building emotional connection as well as commercial return
- Lead customer segmentation, targeting and personalisation
- Use customer data to identify opportunities to drive incremental visits, spend and lifetime value
Who you are
- Experience working with or alongside third‑party delivery platforms (Deliveroo, Uber Eats, Just Eat or similar) – this is an essential requirement
- Proven experience in performance marketing, digital growth or a similar commercially led role
- Strong understanding of paid media, digital acquisition and conversion optimisation
- Experience with CRM, lifecycle marketing and customer segmentation
- Commercially sharp – you own budgets, you own ROI, and you know how to talk about both
- Confident using data to make decisions and build reporting frameworks
- Experience managing agencies, external partners and a small internal team
- Equally comfortable thinking strategically and getting hands‑on when needed
Logistics: Hybrid with 3-4 days a week in London, 1-2 WFH
The successful candidate will have the right to work in the UK.
Head of Digital Marketing in London employer: Up Talent
As a leading hospitality brand, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to thrive. With a focus on digital innovation and growth, the Head of Digital & Delivery Marketing role offers unparalleled autonomy, a supportive team environment, and significant opportunities for professional development in the heart of London. Join us to shape the future of our digital strategy while enjoying a hybrid work model that promotes work-life balance.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Digital Marketing in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Up Talent and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Up Talent are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Up Talent on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Up Talent. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Digital Marketing in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Up Talent. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Up Talent:Show us that you’ve done your homework! In your application, briefly mention what you admire about Up Talent’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Up Talent
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Up Talent will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Up Talent, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
