Lead Account Executive in London

About the role

Lead the launch of GCSE at one of the UK’s most effective learning platforms. Up Learn is looking for a senior sales leader to drive growth of our new GCSE Science product across schools and multi-academy trusts. This is a rare opportunity to help launch a major new product category at a company already used by 1 in 3 A Level students in the UK.

You’ll operate as a senior individual contributor, closing complex MAT and school deals while helping shape the go-to-market strategy alongside our Head of Sales and Chief Revenue Officer. The role combines:

• Closing high-value deals
• Launching a new product into the schools market
• Mentoring and supporting improvements across the sales team

If you enjoy winning complex deals, building relationships with school leaders, and helping scale a mission-driven company, this role offers significant ownership and impact.

About us

At Up Learn, we’ve built one of the world’s most effective learning experiences by combining cognitive science, instructional theory, and artificial intelligence. Our mission is to give every learner the most effective path to success, and vision a world where every learner achieves more, faster, through adaptive, mastery-based learning.

We’re the market-leading platform for A Levels, with seven courses on offer and 1 in 3 A Level students using Up Learn. Over the next year, we’re launching GCSE Science and accelerating growth, expanding our impact to millions more students.

Our results speak for themselves: 97% of students who complete our courses achieve an A*/A, even those who started with lower grades. And a large-scale evaluation of Up Learn in schools found usage is associated with 9 months additional progress, with grade improvements across whole year groups. And for every paying student, we provide a full scholarship to a student in need - ensuring high-quality education is accessible to all.

About you

This role exists to ensure we fully capitalise on the GCSE opportunity while protecting the quality and predictability of sales execution. You will take primary ownership of GCSE sales activity while also acting as a senior individual contributor across new business and MAT-level opportunities.

You’ll work closely with the Head of Sales, Chief Revenue Officer, Marketing, Product, Customer Success and Data teams to ensure strong alignment as we expand into GCSE.

Key Responsibilities

• Sales Strategy & Leadership: Lead execution of the GCSE go-to-market strategy alongside the Head of Sales. Act as a senior role model within the sales team, demonstrating excellence in deal execution and pipeline management. Provide mentoring and informal support to team members. Collaborate cross-functionally with Marketing, Product, Customer Success and Data teams.
• New Business & GCSE Growth: Drive new customer acquisition for GCSE across schools and MATs. Convert incremental new business demand beyond existing team capacity. Refine value propositions, messaging and sales materials for GCSE.
• Existing Business & Renewals: Support A Level sales when required to protect and grow existing revenue streams. Identify GCSE upsell opportunities within existing partner schools.
• Pipeline, Performance & Execution Quality: Maintain strong qualification discipline and pipeline visibility. Ensure accurate forecasting and CRM hygiene. Improve time-per-deal and reduce sales capacity strain.

Essential:

• 5+ years’ experience in B2B sales, with a strong track record in complex or consultative sales environments.
• Proven success closing new business with long or multi-stakeholder sales cycles.
• Experience selling into schools, MATs, or similarly governed public-sector environments.
• Strong commercial judgement and ability to prioritise effectively in high-volume pipelines.
• Comfortable operating as both a senior individual contributor and a people leader.
• Excellent communication and relationship-building skills.
• Data-driven approach to pipeline management, forecasting, and performance.
• Experience using CRM systems (HubSpot preferred).

Bonus / nice to have:

• Experience selling EdTech or SaaS products.
• Prior involvement in launching or scaling a new product or market.
• Understanding of the UK secondary education landscape, particularly GCSEs.
• Experience mentoring or line-managing sales team members.

We provide a great set of benefits that all focus on helping Up Learn team members lead healthy and fulfilling lives. Working at Up Learn gives you:

• Awesome colleagues! We’ve put together a cracking team, and now you’re part of it you’ll shape the future of it.
• Meaningful, fulfilling and engaging work that has an immediate positive impact on tens of thousands of students and the potential to impact millions of students.
• The opportunity to build the future of education and accelerate humanity’s ability to learn.
• Tons of opportunities to learn and develop a wide range of skills.
• Up Learn supports a hybrid working environment with a minimum of two days in the office per week (one team day and one company day) and the rest is up to you!

Key benefits:

• A competitive salary + bonus package.
• Meaningful stake in the company’s growth and success (equity share options).
• ~35 days of paid holiday per year made up of: 26 days of bookable holiday, plus.