Digital Marketing Manager

Up Learn is looking for a talented and driven Digital Marketing Manager / Marketing Manager to play a key role in our growing EdTech business. You’ll focus on B2B marketing (with some B2C elements), crafting compelling campaigns that drive inbound leads, engagement, and brand awareness across online and offline channels.

This role is perfect for someone who loves writing compelling copy, thrives in a data‑driven environment, and enjoys end‑to‑end ownership of marketing campaigns. If you’re eager to make an impact and help shape the future of marketing at Up Learn, we’d love to hear from you!

At Up Learn, we’ve built one of the world’s most effective learning experiences by combining cognitive science, instructional theory, and artificial intelligence. Our mission is to give every learner the most effective path to success, and vision a world where every learner achieves more, faster, through adaptive, mastery‑based learning.

You are a proactive, creative, and hands‑on marketer with around 5 years of experience in digital marketing, content marketing and broader B2B marketing (e.g., events, webinars, direct mail, account‑based marketing). You thrive when given autonomy to manage projects from start to finish and are eager to experiment, analyse, and optimise.

This is a fantastic opportunity to work in a dynamic, fast‑paced and collaborative environment where your contributions will directly influence business growth.

• Email Marketing & CRM: Plan, write, and execute email campaigns for teachers, schools, parents, and students, optimising for engagement, open rates, and conversions.
• Content & Copywriting: Develop compelling B2B content, including thought leadership articles, website copy, case studies, and targeted promotions.
• Marketing Strategy & Analytics: Conduct A/B testing, analyse performance metrics, and use data‑driven insights to refine campaigns.
• Multi‑Channel Marketing: Support marketing initiatives across social media (LinkedIn, Twitter), website content, and offline channels (events, exhibitions, direct mail campaigns).
• SEO & Website Management: Optimise content for search engines and ensure our website supports overall marketing goals.
• HubSpot & CRM Management: Use HubSpot (preferred) or similar CRM tools for email segmentation, automation, and lead nurturing.

• 5+ years’ experience in digital marketing, email marketing, and content marketing (B2B & B2C experience preferred)
• Experience in SaaS, EdTech, or product marketing
• Proven ability to craft compelling copy and deliver end‑to‑end campaigns that drive engagement
• Strong analytical skills, using data to optimise marketing strategies (e.g., A/B testing, performance analysis)
• Hands‑on experience with CRM tools, with HubSpot knowledge being a strong plus
• Comfortable with CMS platforms and managing website content
• Highly organised, self‑motivated, and capable of working independently

• Experience in marketing for the UK education sector
• Basic SEO knowledge and experience optimising content for search engines
• Social media savvy, to drive engagement and brand awareness

We provide a great set of benefits that all focus on helping Up Learn team members lead healthy and fulfilling lives.

• Awesome colleagues! We’ve put together a cracking team, and now you’re part of it you’ll shape the future of it
• Meaningful, fulfilling and engaging work that has an immediate positive impact on tens of thousands of students and the potential to impact millions of students
• The opportunity to build the future of education and accelerate humanity’s ability to learn
• Tons of opportunities to learn and develop a wide range of skills
• Up Learn supports a hybrid working environment with a minimum of two days in the office per week (one team day and one company day) and the rest is up to you!

• A competitive salary
• Meaningful stake in the company’s growth and success (equity share options)
• ~35 days of paid holiday per year made up of: 26 days of bookable holiday, plus bank holidays, plus unlimited ‘extra days’ (i.e. if you need a few more days, no problem)
• Significantly enhanced parental leave
• Level 6 (highest level) dental insurance
• Paid‑for coffee breaks (a great chance to get to know the team)
• Monthly & quarterly paid‑for socials and quality time with your work colleagues as well as an in‑office shower room to make sporting activities easier to join
• A spacious and bright private office in Old Street, with delicious coffee, a selection of teas and unlimited snacks and drinks
• Cycle‑to‑Work: we are registered so you can buy a bike and accessories tax‑free
• Unlimited budget for any work‑related books you need
• Family access to Up Learn: your family and close relatives get unlimited access to any Up Learn course for free!

• CARE: Put people and mission first. Celebrate success together.
• OWN: Take responsibility. Step up. Transparently own outcomes.
• LEARN: Live for learning. Seek feedback. Turn challenges into opportunities.
• ACT: Prioritise progress. Challenge what’s possible. Move the needle.