At a Glance
- Tasks: Lead brand strategy and manage a dynamic team for Shaken Udder's exciting growth plans.
- Company: Join the UK's No.1 premium milkshake brand with a playful and ambitious culture.
- Benefits: Competitive salary, hybrid working, and the chance to make a real impact.
- Other info: Opportunity for career growth and potential contract extension.
- Why this job: Be part of a beloved brand and drive innovative marketing strategies.
- Qualifications: Experience in FMCG, strong leadership skills, and a passion for brand management.
The predicted salary is between 51750 - 63250 £ per year.
Senior Brand Manager (Fixed-Term Contract 5 months) £30,000 for five months (PAYE - £72k pro rata) | Hybrid, Tiptree (Tues and Thurs in office) | Start February 2027
Shaken Udder is the UK’s No.1 premium milkshake brand. It started at festivals in 2004, landed in Harvey Nichols in 2008, and is now listed with every major grocery multiple, with Impulse and Foodservice growing fast. Spanish family business Idilia Foods recently acquired it, and there’s an ambitious three-year growth plan behind it.
They need an experienced Senior Brand Manager to cover a period of leave from February to June. This isn’t a seat-warming brief. You’ll take on live plans, a team of two and a 2028 NPD pipeline, and they want you to bring new thinking.
What you’ll own:
- Finishing delivery of the 2027 activation plans through April and May
- Diagnosing brand performance and setting 2028 objectives, then building the strategy and tactics
- Leading 2028 NPD from the marketing side, working with the NPD Manager on product and packaging
- Line managing an Assistant Brand Manager and a Social Media Executive
- Owning the marketing budget and spending to it
- Working with the sales team to get great outcomes with retailers
What you’ll bring:
- SBM experience in FMCG food or drink, ideally on challenger brands
- A grocery retail background. This role leans towards grocery, not digital
- Hands-on Nielsen or Circana skills
- NPD experience, from trends through to product concept
- Experience leading creative work with agencies
- Proven people management
- Contract or fractional experience. Day one is two weeks of handover, then you’re on your own, so you need to have done this before
Why it’s worth five months of your year:
A brand people know and like, a team that values curiosity and playfulness, and a plan with real ambition behind it. There may be scope for a short extension.
Senior Brand Manager - Shaken Udder in South Benfleet employer: Up Collective
Up Collective offers a vibrant community for marketers, providing access to industry leaders and expert mentorship. The company fosters a supportive environment where ambitious professionals can enhance their skills and achieve significant career milestones. With exclusive events and training opportunities, Up Collective is dedicated to helping its members thrive in their marketing careers.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Manager - Shaken Udder in South Benfleet
✨Dive into Local Events
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Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
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We think you need these skills to ace Senior Brand Manager - Shaken Udder in South Benfleet
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Up Collective from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Up Collective specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Up Collective
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Up Collective, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Up Collective you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Up Collective that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Up Collective, so think on your feet and don't hesitate to showcase your creativity!
