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- Tasks: Own and optimise the Shopify website, subscription platform, and CRM programme for a fast-growing drinks brand.
- Company: Join an award-winning UK drinks brand committed to quality and positive impact.
- Benefits: Competitive salary, quarterly bonuses, share options, wellness budget, and generous holiday.
- Why this job: Take ownership in a pivotal role and shape the future of a scaling challenger brand.
- Qualifications: 4+ years in ecommerce, strong Shopify and Klaviyo experience, data-driven mindset.
- Other info: Dynamic team environment with opportunities for personal and professional growth.
The predicted salary is between 36000 - 66000 £ per year.
Our client is a fast-growing, award-winning UK drinks brand on a mission to craft the highest-quality product in their category. Certified organic and proudly B Corp, they are committed to creating a positive impact alongside commercial success. Founded in 2018, they have grown to £5m in revenue and are scaling towards £25m+ over the next five years. Direct-to-consumer is their fastest-growing channel, and they are building the team to support the next stage of growth.
This is a pivotal role within a small but ambitious marketing team. Reporting to the Senior Brand Manager, you will own the performance and optimisation of their Shopify website, subscription platform, and CRM programme. You will play a key role in building a best-in-class D2C experience - improving conversion, retention, and lifetime value - while working closely with the paid media agency and internal brand team.
This is an exciting opportunity to join a fast-scaling challenger brand and take real ownership in a high-impact role.
You will be:
- Website & Ecommerce
- Own and manage the Shopify website, ensuring all content, merchandising and storytelling are on-brand and optimised throughout the funnel
- Identify and implement conversion rate optimisation (CRO) improvements
- Set up new products, bundles, upsells and cross-sells
- Analyse performance metrics and provide actionable recommendations
- Subscription & Retention
- Manage and optimise our subscription platform (Recharge), improving user experience, retention and LTV
- Own the loyalty programme, working cross-functionally to ensure strong customer engagement and commercial performance
- CRM (Klaviyo)
- Design, build and deploy email campaigns and automated flows
- Manage segmentation and customer journeys
- Drive measurable improvements in retention and repeat purchase
- Paid Media & Performance Alignment
- Work closely with our paid media agency to ensure campaigns align with wider D2C goals
- Monitor performance metrics and ensure activity supports revenue, CAC and LTV targets
Who you are:
- 4+ years' experience in ecommerce and digital marketing
- Strong hands-on experience with Shopify, Klaviyo, and Recharge (or similar subscription platform)
- Experience working in subscription-led D2C businesses
- Solid understanding of paid media metrics across Meta and Google (even if not directly activating campaigns)
- Highly data-driven with strong analytical skills
- User-first mindset with an eye for both functionality and design
- Strong organisational and project management skills
- Proactive, positive and comfortable in a fast-growth environment
- Genuine interest in health, wellness and better-for-you brands
Salary: £45,000 - £55,000 DOE
Logistics: 4 days a week in the office, South London (1 day WHF)
Quarterly bonus scheme
Share options
Early finish Fridays
£250 annual wellness budget
1 paid volunteer day per year
26 days holiday, increasing with tenure (up to 30 days)
Ecom & CRM Manager - Drinks scale-up in London employer: Up Collective
Contact Detail:
Up Collective Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Ecom & CRM Manager - Drinks scale-up in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your work with Shopify, Klaviyo, or any other relevant tools. This will help you stand out and demonstrate your hands-on experience.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their mission and values, especially their commitment to health and wellness. Tailor your answers to show how you align with their goals.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Ecom & CRM Manager - Drinks scale-up in London
Some tips for your application 🫡
Show Your Passion: Let us see your enthusiasm for the drinks industry and our mission. Share why you’re excited about working with a fast-growing, B Corp brand and how your values align with ours.
Tailor Your CV: Make sure your CV highlights relevant experience in ecommerce and digital marketing. We want to see your hands-on work with Shopify, Klaviyo, and subscription platforms, so don’t hold back!
Craft a Compelling Cover Letter: Use your cover letter to tell us your story. Explain how your skills can help us improve our D2C experience and drive retention. Be specific about what you can bring to the table!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Up Collective
✨Know Your Stuff
Make sure you’re well-versed in the company’s mission and values, especially their commitment to being B Corp certified. Familiarise yourself with their product range and any recent news about their growth. This shows genuine interest and helps you connect your experience with their goals.
✨Showcase Your Skills
Prepare specific examples of how you've optimised e-commerce platforms like Shopify or managed CRM systems such as Klaviyo. Be ready to discuss your hands-on experience with conversion rate optimisation and how it led to measurable improvements in previous roles.
✨Data is Key
Since this role is highly data-driven, come prepared with insights from your past experiences. Discuss how you’ve used analytics to inform decisions, improve retention rates, or enhance customer journeys. Highlighting your analytical skills will resonate well with the interviewers.
✨Be Proactive and Positive
This company thrives in a fast-growth environment, so demonstrate your proactive mindset. Share instances where you took initiative in previous roles, whether it was launching a new campaign or improving user experience. A positive attitude can set you apart!
