At a Glance
- Tasks: Lead Holie's UK marketing, adapting global campaigns and running exciting events.
- Company: Fast-growing brand making sugar-free cereals and bars, based in Amsterdam.
- Benefits: Competitive salary, unlimited holiday, free meals, and regular trips to Amsterdam.
- Other info: Collaborative role with opportunities for personal and professional growth.
- Why this job: Join a dynamic team and shape the brand's presence in the UK market.
- Qualifications: Experience in FMCG, event management, and a passion for social media.
The predicted salary is between 50000 - 60000 £ per year.
Holie’s makes cereals and bars with no added sugar. They started in Amsterdam in 2018, they’re growing fast across Europe, and now they’re building the brand in the UK.
You’ll report to the new UK Country Manager and run Holie’s marketing in the UK: content, events, creators, partnerships and PR.
Who you’ll work with
Holie’s is headquartered in Amsterdam, which is home to its in-house creative team, the Holie’s Circus, and the global marketing team. The brand’s creative direction is set there. Your job is to bring it to life in the UK: you’ll share what works for a UK audience, brief the creative team and make sure every campaign lands here. It’s a collaborative role between global and local, so it suits someone who loves bringing a strong brand to a new market more than someone who wants to set the creative vision themselves. You’ll travel to Amsterdam regularly.
What you’ll do
- Adapt global campaigns and content for the UK, working with the Amsterdam team to get them right for this market.
- Plan and run sampling, pop-ups, launches and in-store displays, from the plan to the day itself.
- Find and work with creators, including smaller ones most brands haven’t spotted yet. You’ll negotiate the deals, send product and develop ideas with them.
- Set up partnerships with brands and communities in food, fitness and music.
- Get Holie’s into press, podcasts and newsletters.
- Make sure every event and partnership also works on social, and know how digital moves people from hearing about Holie’s to buying it.
What we’re looking for
- Experience at challenger brands, ideally FMCG or food and drink.
- A track record of campaigns, events or partnerships you delivered yourself.
- Experience working with a central brand team or creative agency, and writing briefs that get great work back.
- Hands-on experience running events, activations or sampling.
- A background in social is a big plus. Lots of strong candidates for this role will have started there and moved into brand.
- You know what’s happening in the UK: the restaurants, clubs, run clubs and communities people care about.
- You’re very organised and care about details.
- You’re happy to get stuck in, whether that’s presenting a plan or setting up a stand.
What you get
- £50,000 to £60,000.
- Unlimited holiday.
- Free Holie’s breakfast and lunch, and weekly Holie’s workouts.
- Regular trips to the Amsterdam HQ.
- The chance to build the brand in the UK from day one, and grow with the team.
Interview process
The first round is in person in London with the UK Country Manager and the Head of People. The final round is in Amsterdam, where you’ll present a case study to the Country Manager, Creative Director and CMO.
Brand Manager - Holie's UK in London employer: Up Collective
Up Collective offers a vibrant community for marketers, providing access to industry leaders and expert mentorship. The company fosters a supportive environment where ambitious professionals can enhance their skills and achieve significant career milestones. With exclusive events and training opportunities, Up Collective is dedicated to helping its members thrive in their marketing careers.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager - Holie's UK in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Up Collective and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Up Collective are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Up Collective on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Up Collective. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Manager - Holie's UK in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Up Collective. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Up Collective:Show us that you’ve done your homework! In your application, briefly mention what you admire about Up Collective’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Up Collective
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Up Collective will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Up Collective, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
