At a Glance
- Tasks: Lead retail marketing strategies to boost brand visibility and sales in major retailers.
- Company: Purpose-driven personal care brand focused on sustainability and innovation.
- Benefits: Competitive salary, 33 days holiday, fitness membership, and share options.
- Other info: Hybrid work model with a dynamic team culture in East London.
- Why this job: Join a mission to reduce plastic waste while driving impactful retail marketing.
- Qualifications: 5+ years in FMCG retail marketing with a knack for shopper engagement.
The predicted salary is between 45000 - 55000 £ per year.
A purpose-led personal care brand on a mission to cut single-use plastic from the bathroom is looking for a Retail Marketing Manager. The brand already looks great on its own website. Your job is to make it work just as hard on a supermarket shelf and a retailer’s product page, where it’s sitting next to the household names. Five years of strong growth have taken the business into the major grocers, online grocery and the big health and beauty chains. The next stage is growing further in those retailers and opening up new ones, and this role is how the brand team keeps pace.
The role
You’ll sit in the Brand team and be its main link to the Retail team. You’ll own the retail marketing calendar, come up with the ideas that make launches and key moments land in store, and make sure brand planning gives retail the same weight as DTC from the start.
What you’ll be doing
- Planning
- Build the annual retail marketing calendar around range reviews, launches, promotions and retailer activity.
- Get to know each retailer’s shopper, and shape promotions, POS, sampling and gifting to suit.
- Bring a retail view into brand planning early, so the plan isn’t DTC with retail bolted on at the end.
- Activation
- Come up with ideas for launches and key moments, then work with the Creative team to turn them into in-store and online activations that get noticed.
- Lead the retail marketing toolkits and materials.
- Support trade events and retailer head office visits, and go along to them.
- Online
- Brief and optimise onsite search, display and email within retailer platforms.
- Make sure product content on retailer sites is doing its job.
- Working with Retail
- Be the Brand team’s go-to person for the Retail team.
- Support joint business planning with retailers, helping win marketing investment and extra visibility.
What you’ll need
- You know what it takes to get a shopper to pick something up in a busy aisle, and you’ve got more ideas than there are promotional slots.
- You care about the brand enough to protect it, and you’re practical enough to know a shelf strip isn’t a brand film.
- You’re as comfortable in a retailer’s media platform as you are in a creative review.
- And you like being the person who keeps brand, creative and commercial pulling in the same direction.
- At least five years in FMCG shopper, retail or trade marketing.
- Experience working with grocery and health and beauty retailers.
- You’ve briefed and optimised retailer media: onsite search, display, email and product content.
- Ideas that work on shelf, and activations behind you that drove footfall.
- You can adapt a brand for a shelf or a listing without losing what makes it distinctive.
- Organised, with a real eye for detail. A calendar with this many retailers and moments doesn’t run itself.
- Used to working across brand, creative and commercial teams.
Salary: £45,000-55,000 depending on experience
Logistics: East London, hybrid, in the office Tuesday, Wednesday and Thursday
Perks: 33 days’ holiday including flexible bank holidays, plus your birthday off, fitness and wellbeing membership, share options after probation.
The successful candidate will have the right to work in the UK.
Retail Marketing Manager - High Growth Challenger Brand in City of Westminster employer: Up Collective
Up Collective offers a vibrant community for marketers, providing access to industry leaders and expert mentorship. The company fosters a supportive environment where ambitious professionals can enhance their skills and achieve significant career milestones. With exclusive events and training opportunities, Up Collective is dedicated to helping its members thrive in their marketing careers.
StudySmarter Expert Advice🤫
We think this is how you could land Retail Marketing Manager - High Growth Challenger Brand in City of Westminster
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Up Collective and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Up Collective are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Up Collective on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Up Collective. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Retail Marketing Manager - High Growth Challenger Brand in City of Westminster
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Up Collective. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Up Collective:Show us that you’ve done your homework! In your application, briefly mention what you admire about Up Collective’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Up Collective
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Up Collective will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Up Collective, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
