B2B Marketing Manager - Up World in City of Westminster

Salary: £38-45k + bonus DOE. Location: Remote-first, one day a month in London with the occasional overnight stay. Open to candidates in the UK who are within easy access of London.

Up World is a community where marketers gain the confidence, support, and tools they need to smash their careers. We have over 1,100 paying members, an annual green field festival, and an exclusive supper club including CMOs from the UK’s top companies.

About Up World: Up World is a friendly space for ambitious marketers who want to achieve big things and help others do the same. Up Club provides exclusive access to industry leaders, expert mentorship, and world-class training to sharpen your skills and to stay ahead. Big Up Club is an invite-only community designed for start-up Marketing Directors, Heads of Marketing, and CMOs to learn, grow, and thrive from the best UK marketing minds. We launched the community last February to a very selective group and have managed new members carefully since then. The Marketing Accelerator is a 12-week programme meticulously designed for mid-level marketers to grow leadership skills, marketing ability and ultimately to accelerate their careers. UpFest is the UK’s only greenfield marketing festival - think of it as Glasto for marketers! Each year we invite our members to a farm to share their knowledge.

The Role: Our courses already work, and people love them. Now we need someone to sell them to many more people. You’re coming into a tight strategy, excellent customer feedback and a playbook that’s working - we need you to take this over, and over time show us what’s possible! You'll own course revenue and the plan to grow it. You'll use the marketing machine that’s in place from our database, Lottie’s personal brand and paid ads to build brand awareness, generate leads and turn them into paying customers. The 2027 plans are mostly set but there is huge opportunity to influence in the future. The progression plan for the role is to take real ownership of the strategy for courses in the future. What we sell, who it's for, how it's priced, and what we launch next. You'll report to our Head of Up World, who sets the direction for Up World as a whole. You’ll have support from Lottie, our Founder, who has created the courses and her personal brand team. Liv, who has been doing this role is also staying in the business - she is moving to a new job as Founders Associate but will be onboarding you.

You will:

• Drive revenue: Work to a revenue target and own it. Today, courses drive £100k a year and our ambition for your role is to double it. Cohorts run at 20 to 25 people and we think 40 is possible.
• Generate leads and build brand awareness: Own the full funnel: launch campaigns, warm leads, paid, landing pages and follow-up. Get the courses seen by more of the right people, beyond the Up World community.
• Brief our freelancers (design, copy, paid) and hold the quality bar and be really hands on when it’s quicker to just write yourself!
• Manage the course logistics, from enrolment, admin, comms and cohort tracking. The courses themselves are delivered by Lottie and our coaches, but the systems underneath them are yours. These are all set up, so you’re not building anything from scratch, but you can absolutely refine them.
• Report on what's selling, what's converting and where we're losing people, and use that to grow enrolments.
• Automate anything repetitive. We use Claude, HubSpot, Mailchimp and Zapier.

To succeed in the role, it's essential if you have these skills:

• A goal focused mindset! You've owned a number and a revenue number gets you going rather than stressing you out.
• Comfort picking up the phone. You don't find asking for the sale awkward, whether it's one to one or one to many.
• A solution-focused approach. When something isn't working, you come back with a fix, not just the problem and love the process of building.
• Ambition. You want to build something bigger than the job you're walking into.

The below skills are a nice to have, we encourage you to apply if you don't tick all the boxes!

• CRM and ops skills. You've set up and run a CRM properly, and you've built automations other people now rely on.
• Lead generation experience. You've built a pipeline from scratch, written the launch emails, briefed the ads, watched a funnel not work and fixed it.
• An interest in startup marketing and the people doing it. Our customers are marketers, and the product only works if you understand them.
• Experience with data. You look at what the numbers say and change course, rather than defend a decision you've already made.

Tools we use: Claude Co-work, HubSpot, Mailchimp, Zapier.

What we offer: This role is Remote first, but we need you to be London-based or with easy access to London. You’ll have access to co-working spaces and we expect you at team meetings and events in person twice a month. This is a full-time, permanent role. Salary: £38-45k Benefits include 25 days holiday plus bank holidays, monthly remote-working allowance, our commitment to your development, birthday off, enhanced paternity/maternity leave & pay, unlimited coaching with MoreHappi, and full Up World Membership.

We believe you shouldn’t have to wait until you start a job to see the benefits. Our handbook is open here.