At a Glance
- Tasks: Lead marketing strategies to engage members and stakeholders in a fast-growing organisation.
- Company: Join a high-profile membership organisation influencing UK policy and business.
- Benefits: Collaborative culture, flexible work environment, and the chance to shape national conversations.
- Other info: Opportunity for career growth in a dynamic, fast-paced environment.
- Why this job: Be a pivotal voice in a mission-driven movement with real impact.
- Qualifications: 10+ years in marketing, with leadership experience in membership or subscription organisations.
The predicted salary is between 72000 - 88000 £ per year.
The Opportunity
Unyk Solutions is exclusively partnering with a fast-growing, high-profile membership organisation representing a significant and influential sector of the UK economy, to find their next Marketing Director. This is a rare chance to join a small, ambitious organisation at the heart of national policy and business conversations — sitting on the Executive Leadership Team and shaping how a growing membership base engages with the brand.
The Role
As Marketing Director, you’ll own the full marketing remit for engaging members, corporate partners, sponsors and wider stakeholders — including senior figures at some of the best-known businesses in the UK, government and policymakers, and the media. You’ll lead a small team (Marketing Manager and Marketing & Communications Executive), sit on the Executive Leadership Team alongside the CEO and fellow Directors, and be a genuinely pivotal voice in how this organisation grows its influence and its membership.
Key responsibilities include:
- Developing and delivering the marketing and brand strategy to build recognition and reputation
- Translating member insight into targeted marketing plans that attract, engage and retain members — subscription/membership growth and retention sits at the core of this role
- Owning brand positioning and reputation development
- Leading a new website build and digital-first transformation
- Managing the annual marketing budget
- Driving multi-channel campaigns — digital, print, media, social and direct marketing — to grow awareness and membership
- Building strong relationships with the Board, colleagues and external stakeholders
What We’re Looking For
- 10+ years’ marketing experience, with at least 3 years in a similar senior/leadership role
- Proven experience in a membership, association, or subscription-based organisation is highly desirable — you understand what drives member acquisition, engagement and retention, and how to market to a defined community rather than a mass consumer audience
- A track record of leading and developing a marketing team
- Strong all-round marketing credentials: content, CRM, social, SEO, email marketing and marketing automation
- Proven experience engaging Board-level, C-suite, B2B and high-net-worth stakeholders
- Commercially astute and entrepreneurial — comfortable in a small, fast-moving organisation where priorities shift and pace matters
- A confident, visible leader who’s equally happy setting strategy and rolling up their sleeves
What’s on Offer
The opportunity to shape the strategic direction of a growing, influential organisation with genuine national reach — working closely with senior business leaders and playing a direct role in a mission-driven movement. A collaborative, flexible, supportive culture where impact matters more than hierarchy.
Marketing Director – B2B Membership organisation employer: Unyk Solutions Ltd
Unyk Solutions offers an exceptional opportunity for the Marketing Director role within a dynamic membership organisation that is at the forefront of national policy and business discussions. With a collaborative and flexible work culture, employees are empowered to make a significant impact while enjoying professional growth opportunities in a supportive environment. This role not only allows you to shape marketing strategies but also to engage with influential stakeholders, making it a truly rewarding position for those seeking meaningful employment.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Director – B2B Membership organisation
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Unyk Solutions Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Unyk Solutions Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Unyk Solutions Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Unyk Solutions Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Director – B2B Membership organisation
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Unyk Solutions Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Unyk Solutions Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Unyk Solutions Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Unyk Solutions Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Unyk Solutions Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Unyk Solutions Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
