The Company
Our client is a growing, technically-led business within the building supplies industry, supplying architects, designers and contractors on complex, project-based work. As the business continues to grow, they're looking for their first dedicated Head of Marketing to build the function from the ground up.
The Role
This is a genuinely hands-on leadership role - not a "brief it out and review the results" job. You'll lead marketing as a customer-led, business-wide function, turning real customer and market insight into stronger propositions, better customer experience and commercial opportunities.
You'll get satisfaction from seeing things through: campaigns launched, content improved, target accounts engaged, work completed. You'll be just as comfortable sitting down to shape a campaign, write or edit an important piece of content, plan an event, or chase the information needed to finish a job, as you are presenting to senior stakeholders.
What you'll be doing:
Leading the customer-led marketing strategy, balancing long-term brand development with immediate commercial priorities
Building direct relationships with customers and establishing a structured approach to gathering and acting on market intelligence
Understanding the distinct needs of different stakeholder groups across a long buying journey and creating tailored propositions and engagement plans
Partnering closely with Sales on target accounts, project pursuits, presentations and won/lost intelligence
Developing campaigns, content and events that communicate technical and commercial value clearly
Owning brand consistency across every customer touchpoint
Overseeing website, SEO and AI search visibility, holding agencies accountable for performance
Leading a small marketing team and external partners - hands-on while managing budgets, priorities and ROI
What We're Looking For
This role suits someone commercially sharp, biased towards action, and genuinely interested in pipeline, conversion and revenue - not just marketing output. You don't need to come from this exact industry; what matters far more is the ability to take B2B marketing plans and campaigns from idea to finished result, and a natural ability to build relationships face-to-face and get under the skin of what customers actually need.
Experience:
A strong track record of personally taking B2B marketing plans and campaigns from idea through to delivery
Experience working alongside sales, business development or commercial teams on target accounts and live opportunities
Evidence of product, technical or proposition marketing within a complex buying environment
Examples of turning customer insight into practical improvements - not just presenting it in a report
Strong project management, prioritisation, writing and presentation skills
Working knowledge of CRM, analytics, websites, SEO and campaign measurement
Comfortable using agencies or specialists while retaining clear ownership of the work internally
Desirable (not essential):
Background in a specification-led, technical or project-led B2B environment
Head of Marketing in London employer: Unyk Solutions Ltd
Unyk Solutions Ltd is an exceptional employer located in the vibrant area of West London, offering a dynamic work culture that fosters creativity and collaboration. Employees benefit from comprehensive growth opportunities, including professional development and training, while enjoying a supportive environment that values innovation and teamwork. With a focus on meaningful engagement and commercial success, Unyk Solutions provides a rewarding platform for marketing professionals to thrive.
