Head of Marketing

The Company

Our client is a growing, technically-led business within the building supplies industry, supplying architects, designers and contractors on complex, project-based work. As the business continues to grow, they're looking for their first dedicated Head of Marketing to build the function from the ground up.

The Role

This is a genuinely hands-on leadership role - not a "brief it out and review the results" job. You'll lead marketing as a customer-led, business-wide function, turning real customer and market insight into stronger propositions, better customer experience and commercial opportunities.

You'll get satisfaction from seeing things through: campaigns launched, content improved, target accounts engaged, work completed. You'll be just as comfortable sitting down to shape a campaign, write or edit an important piece of content, plan an event, or chase the information needed to finish a job, as you are presenting to senior stakeholders.

What you'll be doing:

• Leading the customer-led marketing strategy, balancing long-term brand development with immediate commercial priorities
• Building direct relationships with customers and establishing a structured approach to gathering and acting on market intelligence
• Understanding the distinct needs of different stakeholder groups across a long buying journey and creating tailored propositions and engagement plans
• Partnering closely with Sales on target accounts, project pursuits, presentations and won/lost intelligence
• Developing campaigns, content and events that communicate technical and commercial value clearly
• Owning brand consistency across every customer touchpoint
• Overseeing website, SEO and AI search visibility, holding agencies accountable for performance
• Leading a small marketing team and external partners - hands-on while managing budgets, priorities and ROI

What We're Looking For

This role suits someone commercially sharp, biased towards action, and genuinely interested in pipeline, conversion and revenue - not just marketing output. You don't need to come from this exact industry; what matters far more is the ability to take B2B marketing plans and campaigns from idea to finished result, and a natural ability to build relationships face-to-face and get under the skin of what customers actually need.

Experience:

• A strong track record of personally taking B2B marketing plans and campaigns from idea through to delivery
• Experience working alongside sales, business development or commercial teams on target accounts and live opportunities
• Evidence of product, technical or proposition marketing within a complex buying environment
• Examples of turning customer insight into practical improvements - not just presenting it in a report
• Strong project management, prioritisation, writing and presentation skills
• Working knowledge of CRM, analytics, websites, SEO and campaign measurement
• Comfortable using agencies or specialists while retaining clear ownership of the work internally

Desirable (not essential):

• Background in a specification-led, technical or project-led B2B environment
• Account-based marketing experience involving multiple stakeholders over a long buying cycle
• Agency-side experience coordinating strategy and delivery across disciplines
• Experience with product launches, technical events or campaign/content libraries

Why Apply

This is a role with genuine scope to shape a function from scratch, with a clear path to grow into a wider customer, market or commercial remit as the business - and your impact - grows.