At a Glance
- Tasks: Own and improve our website's performance, enhancing user journeys and search visibility.
- Company: Join Unum, a leading employee benefits provider with a focus on healthy workplaces.
- Benefits: Enjoy a competitive salary, generous holiday, healthcare plan, and remote work options.
- Other info: Hybrid role with excellent career growth and support for personal development.
- Why this job: Make a real impact on user experience while working with a dynamic team.
- Qualifications: Strong technical skills in web management and SEO best practices required.
The predicted salary is between 50000 - 50000 £ per year.
We’re a specialist employee benefits provider, part of the international Unum Group, striving to create healthy, happy workplaces.
Hybrid – 3 days a week in Dorking office. Salary circa £50,000 per annum + benefits.
What will you be doing?
We’re looking for a Web Optimisation Specialist to own the day‑to‑day performance and continuous improvement of our website. At Unum, our website is a critical channel for engaging customers and supporting our marketing activity. This role plays a key part in ensuring the site is accurate, effective and continually improving, maintains high standards, and identifies opportunities to enhance user journeys, search visibility and conversion.
You’ll work across SEO, user experience and conversion optimisation to implement improvements, support ongoing updates, and help ensure unum.co.uk delivers a consistent, high‑quality experience. It’s a hands‑on role suited to someone who enjoys getting into the detail and making practical changes that drive measurable impact.
Key Responsibilities
- Maintain and update website content to ensure alignment with marketing objectives and brand standards.
- Assist the Senior Digital Marketing Manager and digital marketing agency with the definition and implementation of a revised information architecture for unum.co.uk to provide an optimal user experience while delivering against business objectives.
- Support day‑to‑day updates and maintenance of unum.co.uk to ensure accuracy and consistency.
- Monitor website performance and conduct research activities to identify improvement opportunities.
- Follow best practices and implement recommended enhancements to improve user journeys.
- Support backlog and sprint planning in line with marketing objectives while ensuring adherence to WCAGAA accessibility standards.
- Implement agreed SEO best practices and technical recommendations in collaboration with our digital agency.
- Implement and support Conversion Rate Optimisation (CRO) changes such as page updates, content variations, journey improvements and testing outputs.
Skills & Experience
- Strong technical skills with a focus on execution and attention to detail.
- Experience in website content management and implementing SEO best practices.
- Exposure or experience with headless CMS platforms (e.g., Kontent.AI) is advantageous.
Benefits
- Generous bonus
- Healthcare cash plan
- Level1 funded DC pension scheme
- Life, medical and income insurance
- Access to remote GP, nutrition coaching, personal training, unlimited mental health support and medical 2nd opinion
- 27 days holiday with the option to buy and sell holiday up to 5 days (plus bank holidays)
- Salary sacrifice electric car scheme with on‑site charging facilities
- Free shuttle bus from Dorking train station
At Unum we actively encourage applications from people with disabilities and those with long‑term health conditions. We are proud to be a Disability Confident Employer. If you are disabled and need a reasonable accommodation to participate in the application or hiring process, please contact us by submitting a request here.
Web Optimisation Specialist in Dorking employer: Unum
At Unum, we pride ourselves on being an exceptional employer, offering a supportive and inclusive work culture that prioritises employee well-being and professional growth. Located in the picturesque town of Dorking, our hybrid working model allows for flexibility while providing access to a range of benefits, including a generous bonus scheme, healthcare cash plan, and extensive holiday options. Join us as a Web Optimisation Specialist and be part of a team dedicated to creating healthy, happy workplaces, where your contributions directly impact our customers' experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Web Optimisation Specialist in Dorking
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Unum and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Unum are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Unum on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Unum. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Web Optimisation Specialist in Dorking
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Unum. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Unum:Show us that you’ve done your homework! In your application, briefly mention what you admire about Unum’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Unum
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Unum will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Unum, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
