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- Tasks: Drive digital marketing strategies and enhance online presence through SEO, CRO, and analytics.
- Company: Join Unum, a leading employee benefits provider with a mission to create happy workplaces.
- Benefits: Enjoy a generous bonus, healthcare plan, 27 days holiday, and electric car scheme.
- Why this job: Be part of a dynamic team making a real impact in the workplace benefits industry.
- Qualifications: Experience in digital marketing, SEO, and analytics tools like Google Analytics and Salesforce.
- Other info: Flexible hybrid work model and endless opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
We’re a specialist employee benefits provider, striving to create healthy, happy workplaces. As part of the international Unum Group, we’re on a collective mission to help the working world thrive.
The role
Hybrid – 3 days a week in Dorking office. Unum is a leading provider of employee benefits, and we’re growing fast. To support that growth, we’re expanding our marketing capabilities and sharpening our focus on segmentation, personalisation, and customer experience.
As a Senior Digital Marketing Executive, you’ll support the delivery of digital marketing activity across web, paid media, and marketing automation. You’ll work closely with Digital Marketing Specialists to implement website updates, SEO and CRO tasks, assist with campaign execution, and ensure accurate tracking and reporting.
Key Responsibilities:
- Support website management, including daily updates, accuracy checks, and contributing to backlog and sprint activity for enhancements.
- Assist with SEO, CRO, and content publishing, working with specialists and partners to improve visibility and engagement.
- Help build and optimise landing pages, forms, and marketing automation journeys within Salesforce Account Engagement (Pardot).
- Ensure accurate tagging, tracking, and reporting by supporting analytics activities across Google Analytics, Salesforce, and related tools.
Key Skills:
- Strong website optimisation skills, improving content quality, site structure and user experience in line with SEO and UX best practice.
- Knowledge of SEO fundamentals and CRO principles, with experience working in a test-and-learn environment to drive performance.
- Proficient in digital analytics tools, including GA4, to track performance, interpret trends and deliver insight-led recommendations.
- Experienced in Salesforce Account Engagement (or similar) to build and optimise forms, landing pages and email communications.
- Collaborative and proactive, working effectively with stakeholders and cross-functional teams, with a continuous improvement mindset and curiosity for new tools and optimisation opportunities.
The successful candidate can expect:
- Generous Bonus
- Healthcare Cash plan Level 1 Funded
- DC pension scheme
- Life, medical and income Insurance
- Access to remote GP, nutrition coaching, personal training, unlimited mental health support and medical 2nd opinion
- 27 days holiday with the option to buy and sell holiday up to 5 days (plus Bank Holidays)
- Salary sacrifice electric car scheme with on site charging facilities.
- Free Shuttle Bus from Dorking Train Station
At Unum, we’ve created a workplace where people feel supported to progress and grow, and can see their ambitions coming to life. We’ve built a supportive environment where you can be yourself, whilst also being part of a growing organisation. From charity and volunteer opportunities to career growth, your possibilities are endless.
If you need assistance and/or reasonable accommodation due to a disability during the application or recruiting process, please send a request to careers@unum.co.uk.
Senior Digital Marketing Executive in Dorking employer: Unum
Contact Detail:
Unum Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Marketing Executive in Dorking
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or attend industry events. We all know that sometimes it’s not just what you know, but who you know that can help you land that Senior Digital Marketing Executive role.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital marketing projects. This is a great way for us to see your expertise in action and how you can contribute to our mission at Unum.
✨Tip Number 3
Prepare for the interview by researching Unum and our values. Understand our focus on employee benefits and how your skills in SEO and CRO can make a difference. We love candidates who are genuinely interested in what we do!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows us you’re serious about joining our team and contributing to creating healthy, happy workplaces.
We think you need these skills to ace Senior Digital Marketing Executive in Dorking
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Digital Marketing Executive role. Highlight your experience with SEO, CRO, and digital analytics tools like GA4. We want to see how your skills align with our mission to create healthy, happy workplaces.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about digital marketing and how you can contribute to our growth at Unum. Be sure to mention any relevant projects or achievements that showcase your expertise.
Showcase Your Collaborative Spirit: We love a team player! In your application, share examples of how you've worked effectively with cross-functional teams. Highlight your proactive approach and curiosity for new tools, as these qualities are key to thriving in our environment.
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the right role. Plus, it shows you’re serious about joining our team at Unum!
How to prepare for a job interview at Unum
✨Know Your Digital Marketing Basics
Make sure you brush up on your SEO and CRO principles before the interview. Be ready to discuss how you've applied these in past roles, especially in a test-and-learn environment. This will show that you understand the core responsibilities of the Senior Digital Marketing Executive position.
✨Showcase Your Analytical Skills
Familiarise yourself with digital analytics tools like Google Analytics 4. Prepare to share specific examples of how you've tracked performance and interpreted trends in previous roles. This will demonstrate your ability to deliver insight-led recommendations, which is crucial for this role.
✨Highlight Your Collaborative Spirit
Unum values teamwork, so be ready to talk about how you've worked effectively with cross-functional teams in the past. Share examples of how you've collaborated with stakeholders to achieve marketing goals, as this will align with their emphasis on a supportive workplace culture.
✨Prepare Questions About Their Growth Plans
Since Unum is expanding its marketing capabilities, come prepared with questions about their future strategies. This shows your genuine interest in the company and the role, and it gives you a chance to assess if their vision aligns with your career aspirations.
