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For Companies At a Glance
- Tasks: Lead innovative product marketing strategies to enhance customer engagement and retention.
- Company: Join a dynamic employee benefits provider on a mission to create happy workplaces.
- Benefits: Enjoy a generous bonus, private medical insurance, and 27 days holiday.
- Why this job: Make a real impact in a transformative role with growth opportunities.
- Qualifications: Experience in product marketing and strong leadership skills required.
- Other info: Hybrid work model with a focus on collaboration and innovation.
The predicted salary is between 36000 - 60000 £ per year.
We’re a specialist employee benefits provider, striving to create healthy, happy workplaces. As part of the international Unum Group, we’re on a collective mission to help the working world thrive.
The role
Unum is a leading provider of employee benefits, and we’re growing fast. To support that growth, we’re expanding our marketing capabilities and sharpening our focus on segmentation, personalisation, and customer experience.
We are looking for a Product Marketing Strategy Manager to shape and deliver product marketing strategies across the entire customer journey, from prospecting and acquisition through to engagement and long-term retention.
This is an influential role where you will work closely with stakeholders across the business to ensure product marketing strategies are insight-led, commercially robust and aligned with wider business priorities.
Key Responsibilities:
- Lead integrated product marketing plans across the full customer lifecycle, from acquisition to engagement and retention.
- Own a digital-first approach to product marketing enablement, leveraging online platforms and UX principles to drive customer engagement and product adoption.
- Embed data-driven decision-making by using market research, customer insight and performance analytics to continuously optimise product marketing strategies.
- Shape and deliver event marketing strategies that reinforce brand and product positioning and deliver measurable impact.
- Act as the marketing lead for product changes and developments, defining positioning, messaging and go-to-market plans in close collaboration with cross-functional stakeholders.
- Partner with senior leaders to influence decision-making and ensure strategies are aligned to commercial and strategic objectives.
Skills & Experience:
- Proven experience delivering product marketing strategies across the full customer lifecycle, including acquisition, engagement and retention.
- Strong people leadership capabilities, with experience in people management and coaching highly desirable.
- Demonstrable experience in digital-first marketing enablement, using platforms and UX principles to enhance engagement and adoption.
- Expertise in insight-led decision-making, including market research, customer behaviour analysis and performance optimisation.
- Confident communicator with the ability to influence senior stakeholders and lead through collaboration.
If you’re ready to make an impact, grow quickly and be part of something genuinely transformative, we’d love to hear from you.
The successful Product Marketing Strategy Manager can expect:
- Generous Bonus
- Private Medical Insurance
- DC pension scheme
- Life, medical and income Insurance
- Access to remote GP, nutrition coaching, personal training, unlimited mental health support and medical 2nd opinion
- 27 days holiday with the option to buy and sell holiday up to 5 days
Product Marketing Strategy Manager in Dorking employer: Unum
Contact Detail:
Unum Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Strategy Manager in Dorking
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Show us you’re genuinely interested in what we do and how you can contribute to our mission.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills align with the role of Product Marketing Strategy Manager. We want to see your passion and expertise shine through.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows us you’re keen on joining our team.
We think you need these skills to ace Product Marketing Strategy Manager in Dorking
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Product Marketing Strategy Manager role. Highlight your experience in product marketing strategies and how you've driven customer engagement and retention. We want to see how your skills align with our mission!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about employee benefits and how you can contribute to our growth. Be sure to mention specific examples of your past successes in similar roles.
Showcase Your Digital Skills: Since we're all about a digital-first approach, make sure to highlight your experience with online platforms and UX principles. Share any relevant projects where you've successfully enhanced customer engagement through digital marketing.
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of getting noticed. It’s super easy, and we’ll be able to see your application right away. Don’t miss out on this opportunity to join our team!
How to prepare for a job interview at Unum
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand the products and services offered by the company. Familiarise yourself with their unique selling points and how they fit into the market. This will help you articulate your thoughts on product marketing strategies effectively.
✨Showcase Your Data-Driven Mindset
Since the role emphasises insight-led decision-making, be prepared to discuss how you've used data in past roles to shape marketing strategies. Bring examples of market research or customer insights that led to successful campaigns, and be ready to explain your thought process.
✨Prepare for Stakeholder Scenarios
Given the collaborative nature of the role, think about times when you've worked with cross-functional teams. Prepare to share specific examples of how you influenced senior stakeholders and aligned marketing strategies with business objectives. This will demonstrate your ability to lead through collaboration.
✨Emphasise Your Digital Marketing Skills
As the position requires a digital-first approach, highlight your experience with online platforms and UX principles. Be ready to discuss how you've leveraged these tools to enhance customer engagement and product adoption in previous roles. This will show that you're well-equipped for the challenges ahead.