At a Glance
- Tasks: Lead product marketing strategies from acquisition to retention, driving engagement and adoption.
- Company: Join a transformative company focused on innovative product marketing.
- Benefits: Generous bonus, private medical insurance, remote GP access, and 27 days holiday.
- Other info: Collaborate with senior leaders and enjoy a supportive work environment.
- Why this job: Make a real impact in a dynamic role with growth opportunities.
- Qualifications: Experience in product marketing and strong leadership skills required.
The predicted salary is between 60000 - 75000 £ per year.
We are looking for an Integrated Product Marketing Manager to shape and deliver product marketing strategies across the entire customer journey, from prospecting and acquisition through to engagement and long‐term retention. This influential role will involve working closely with stakeholders across the business to ensure product marketing strategies are insight‐led, commercially robust and aligned with wider business priorities.
Responsibilities
- Lead integrated product marketing plans across the full customer lifecycle, from acquisition to engagement and retention.
- Own a digital‐first approach to product marketing enablement, leveraging online platforms and UX principles to drive customer engagement and product adoption.
- Embed data‐driven decision‐making by using market research, customer insight and performance analytics to continuously optimise product marketing strategies.
- Shape and deliver event marketing strategies that reinforce brand and product positioning and deliver measurable impact.
- Act as the marketing lead for product changes and developments, defining positioning, messaging and go‐to‐market plans in close collaboration with cross‐functional stakeholders.
- Partner with senior leaders to influence decision‐making and ensure strategies are aligned to commercial and strategic objectives.
Qualifications
- Proven experience delivering product marketing strategies across the full customer lifecycle, including acquisition, engagement and retention.
- Strong people‐leadership capabilities, with experience in people management and coaching highly desirable.
- Demonstrable experience in digital‐first marketing enablement, using platforms and UX principles to enhance engagement and adoption.
- Expertise in insight‐led decision‐making, including market research, customer behaviour analysis and performance optimisation.
- Confident communicator with the ability to influence senior stakeholders and lead through collaboration.
If you're ready to make an impact, grow quickly and be part of something genuinely transformative, we'd love to hear from you.
Benefits
- Generous Bonus
- Private Medical Insurance
- DC pension scheme
- Life, medical and income Insurance
- Access to remote GP, nutrition coaching, personal training, unlimited mental health support and medical 2nd opinion
- 27 days holiday with the option to buy and sell holiday up to 5 days (plus Bank Holidays)
- Salary sacrifice electric car scheme with on‐site charging facilities.
- Free Shuttle Bus from Dorking Train Station
Integrated Product Marketing Manager in Dorking employer: Unum
Join a forward-thinking company that prioritises innovation and employee well-being, offering an Integrated Product Marketing Manager the chance to lead impactful marketing strategies across the customer journey. With a strong emphasis on professional growth, generous benefits including private medical insurance, a robust pension scheme, and a supportive work culture, this role is perfect for those looking to make a meaningful impact while enjoying a balanced lifestyle in a vibrant location with excellent transport links.
StudySmarter Expert Advice🤫
We think this is how you could land Integrated Product Marketing Manager in Dorking
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing strategies and successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company’s products and their marketing strategies. Bring insights and ideas to the table; it shows you’re proactive and genuinely interested.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are enthusiastic about joining us and making an impact in product marketing.
We think you need these skills to ace Integrated Product Marketing Manager in Dorking
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Integrated Product Marketing Manager role. Highlight your experience in shaping product marketing strategies and how you've driven customer engagement in previous roles. We want to see how you can bring your unique skills to our team!
Showcase Your Digital Savvy:Since this role is all about a digital-first approach, don’t forget to mention any relevant experience with online platforms and UX principles. Share specific examples of how you've used these tools to enhance customer engagement and product adoption. We love seeing data-driven success stories!
Highlight Collaboration Skills:This position involves working closely with various stakeholders, so make sure to emphasise your people-leadership capabilities. Talk about times when you've influenced decision-making or collaborated with senior leaders to achieve business objectives. We value teamwork and effective communication!
Apply Through Our Website:We encourage you to submit your application through our website for the best chance of being noticed. It’s the easiest way for us to keep track of your application and ensure it gets into the right hands. Plus, we can’t wait to see what you bring to the table!
How to prepare for a job interview at Unum
✨Know Your Customer Journey
Make sure you understand the entire customer journey from prospecting to retention. Be ready to discuss how your previous experiences align with shaping product marketing strategies at every stage, and think about specific examples where you've successfully driven engagement and adoption.
✨Showcase Your Digital Savvy
Since this role emphasises a digital-first approach, come prepared to talk about your experience with online platforms and UX principles. Share concrete examples of how you've leveraged these tools to enhance customer engagement and product adoption in past roles.
✨Data is Your Best Friend
Highlight your expertise in using data-driven decision-making. Be ready to discuss how you've used market research and performance analytics to optimise marketing strategies. Bring along any metrics or results that demonstrate your impact in previous positions.
✨Communicate with Confidence
As a confident communicator, practice articulating your ideas clearly and persuasively. Prepare to discuss how you've influenced senior stakeholders in the past and how you plan to collaborate with cross-functional teams to align marketing strategies with business objectives.
