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- Tasks: Analyse digital performance and deliver insights to optimise customer experiences.
- Company: Join a leading employee benefits provider with a mission to create happy workplaces.
- Benefits: Generous bonus, healthcare plan, remote GP access, and 27 days holiday.
- Why this job: Make a real impact in a fast-growing company and champion data-driven decisions.
- Qualifications: Experience in digital analytics and strong communication skills required.
- Other info: Hybrid role with excellent career growth opportunities.
The predicted salary is between 36000 - 60000 £ per year.
We’re a specialist employee benefits provider, striving to create healthy, happy workplaces. As part of the international Unum Group, we’re on a collective mission to help the working world thrive.
The role
Unum is a leading provider of employee benefits, and we’re growing fast. To support that growth, we’re expanding our marketing capabilities and sharpening our focus on segmentation, personalisation, and customer experience. We are looking for a Digital Performance Analyst to lead digital performance analysis and reporting across all platforms and customer touchpoints, using digital analytics and CRM data to deliver insights, identify opportunities, and drive data-led decisions that optimise experiences and business outcomes.
Key Responsibilities:
- Monitor and analyse performance across all digital platforms (web, email, app, etc.) using tools such as GA4, FullStory, Walnut, Qualtrics, and Power BI.
- Integrate and interpret data from Salesforce CRM to deliver a complete view of customer journeys and digital engagement.
- Develop dashboards and regular performance reports aligned with Marketing Scorecard KPIs, providing actionable insights to stakeholders and highlighting trends, opportunities, and areas for improvement.
- Take ownership of analytics tools, managing their maintenance and implementation (using Google Tag Manager) within digital platforms to ensure journeys are being tracked correctly.
- Champion a data-driven culture within the marketing team and across the wider business.
Skills & Experience:
- Strong communication and presentation skills, with the ability to translate complex data into clear, actionable insights.
- Proven ability to educate and upskill stakeholders, fostering collaboration and understanding of digital performance metrics.
- Demonstrable experience in digital analytics or performance analysis.
- Proficiency in tools such as Google Analytics 4 (GA4), Google Tag Manager, FullStory, Walnut, Qualtrics, Power BI, and Salesforce CRM.
If you’re ready to make an impact, grow quickly and be part of something genuinely transformative, we’d love to hear from you.
The successful Digital Performance Analyst can expect:
- Generous Bonus
- Healthcare Cash plan Level 1 Funded
- DC pension scheme
- Life, medical and income Insurance
- Access to remote GP, nutrition coaching, personal training, unlimited mental health support and medical 2nd opinion
- 27 days holiday with the option to buy and sell holiday up to 5 days
Digital Performance Analyst in Dorking employer: Unum
Contact Detail:
Unum Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Performance Analyst in Dorking
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Prepare for interviews by practising common questions and showcasing your skills. Use real examples from your past experiences to demonstrate how you can add value as a Digital Performance Analyst.
✨Tip Number 3
Don’t just apply and wait! Follow up on your applications with a friendly email. It shows your enthusiasm and keeps you on their radar. Plus, it’s a great way to ask about the next steps.
✨Tip Number 4
Check out our website for the latest job openings and apply directly. We’re always looking for talented individuals like you to join our mission of creating healthy, happy workplaces!
We think you need these skills to ace Digital Performance Analyst in Dorking
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Performance Analyst role. Highlight your experience with digital analytics tools like GA4 and Salesforce CRM, and showcase how you've used data to drive decisions in previous roles.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about digital performance analysis and how your skills align with our mission at Unum. Keep it engaging and personal!
Showcase Your Communication Skills: Since strong communication is key for this role, make sure to demonstrate your ability to translate complex data into clear insights. Use examples from your past experiences where you’ve successfully communicated findings to stakeholders.
Apply Through Our Website: We encourage you to apply through our website for the best chance of being noticed. It’s straightforward, and you’ll be able to submit all your documents in one go. Plus, we love seeing applications come directly from our site!
How to prepare for a job interview at Unum
✨Know Your Tools Inside Out
Make sure you’re familiar with the digital analytics tools mentioned in the job description, like GA4 and Power BI. Brush up on how to use them effectively, as you might be asked to discuss your experience or even demonstrate your skills during the interview.
✨Prepare Data-Driven Examples
Think of specific instances where you've used data to drive decisions or improve performance. Be ready to share these examples, highlighting your analytical skills and how they led to positive outcomes. This will show that you can translate complex data into actionable insights.
✨Understand the Company’s Mission
Familiarise yourself with Unum's mission to create healthy, happy workplaces. Be prepared to discuss how your role as a Digital Performance Analyst can contribute to this goal, especially in terms of enhancing customer experience through data-driven strategies.
✨Practice Your Communication Skills
Since strong communication is key for this role, practice explaining complex data concepts in simple terms. You might need to demonstrate your ability to educate stakeholders about digital performance metrics, so being clear and concise is crucial.
