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For Companies At a Glance
- Tasks: Create impactful marketing plans and lead data-driven campaigns for B2B growth.
- Company: Join Unum, a leading employee benefits provider with a supportive culture.
- Benefits: Generous bonus, private medical insurance, and 27 days holiday plus more.
- Why this job: Make a real impact in a fast-growing company while developing your career.
- Qualifications: Experience in B2B marketing and strong leadership skills required.
- Other info: Hybrid work model with excellent career growth opportunities.
The predicted salary is between 36000 - 60000 £ per year.
We’re a specialist employee benefits provider, striving to create healthy, happy workplaces. As part of the international Unum Group, we’re on a collective mission to help the working world thrive.
The role
Hybrid – 3 days a week in Dorking office or Basingstoke/Dorking hybrid. Unum is a leading provider of employee benefits, and we’re growing fast. To support that growth, we’re expanding our marketing capabilities and sharpening our focus on segmentation, personalisation, and customer experience.
We are looking for a B2B Marketing Manager to create high-impact marketing plans that transform how Unum connects with its most valuable broker and customer accounts. You will lead a team of two direct reports to execute data-driven campaigns and contact strategies that deliver measurable results. Together, you’ll turn insights into action and help us achieve our ambitious growth targets.
Key Responsibilities:
- Develop and oversee the implementation of Account Based Marketing strategies and campaigns to drive acquisition, retention, digital adoption, and engagement objectives.
- Lead the use of data analytics and customer insights to optimise segmentation and deliver measurable business impact.
- Own reporting and performance tracking for ABM campaigns, providing clear insights and recommendations for continuous improvement.
Skills & Experience:
- Strong people leadership capabilities and behaviours, with experience in people management and coaching strongly desired.
- A data-driven decision-maker who thrives on turning insights into action.
- Proven experience embedding Account Based Marketing and/or highly targeted B2B marketing strategies.
- Strong understanding of segmentation, personalisation, and customer journey mapping.
If you’re ready to make an impact, grow quickly and be part of something genuinely transformative, we’d love to hear from you.
The successful Account Based Marketing Manager can expect:
- Generous Bonus
- Private Medical Insurance
- DC pension scheme
- Life, medical and income Insurance
- Access to remote GP, nutrition coaching, personal training, unlimited mental health support and medical 2nd opinion
- 27 days holiday with the option to buy and sell holiday up to 5 days (plus Bank Holidays)
- Salary sacrifice electric car scheme with on site charging facilities.
- Free Shuttle Bus from Dorking Train Station
At Unum, we’ve created a workplace where people feel supported to progress and grow, and can see their ambitions coming to life. We’ve built a supportive environment where you can be yourself, whilst also being part of a growing organisation. From charity and volunteer opportunities to career growth, your possibilities are endless.
If you need assistance and/or reasonable accommodation due to a disability during the application or recruiting process, please send a request to careers@unum.co.uk.
B2B Marketing Manager in Dorking employer: Unum
Contact Detail:
Unum Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land B2B Marketing Manager in Dorking
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or industry events. We all know that sometimes it’s not just what you know, but who you know that can get you in the door.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We want to show that we’re not just a good fit for the role, but also for the team. Tailor your answers to reflect how you can contribute to their mission.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online platforms. We need to be confident and articulate when discussing our experience and how it aligns with the job description.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way. It shows our enthusiasm for the role and keeps us fresh in their minds. Plus, it’s a great chance to reiterate why we’re the best fit!
We think you need these skills to ace B2B Marketing Manager in Dorking
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the B2B Marketing Manager role. Highlight your experience with Account Based Marketing and data-driven decision-making, as these are key for us at Unum.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Share specific examples of how you've led marketing campaigns and used customer insights to drive results.
Showcase Your Leadership Skills: Since this role involves leading a team, don’t forget to mention your people management experience. We want to see how you’ve coached and developed others in your previous roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Unum
✨Know Your Numbers
As a B2B Marketing Manager, you'll need to demonstrate your data-driven mindset. Brush up on key metrics related to Account Based Marketing (ABM) and be ready to discuss how you've used data analytics in past campaigns to drive results.
✨Showcase Leadership Skills
Since this role involves leading a team, prepare examples that highlight your people management experience. Think about times when you coached team members or led successful projects, and be ready to share these stories during the interview.
✨Understand the Customer Journey
Familiarise yourself with segmentation, personalisation, and customer journey mapping. Be prepared to discuss how you would apply these concepts to enhance Unum's marketing strategies and improve customer engagement.
✨Prepare Insightful Questions
Interviews are a two-way street! Prepare thoughtful questions about Unum's current marketing strategies and future goals. This shows your genuine interest in the company and helps you assess if it's the right fit for you.
