At a Glance
- Tasks: Own website performance and drive continuous improvements for an engaging user experience.
- Company: Join Unum, a forward-thinking company focused on digital excellence.
- Benefits: Generous bonus, healthcare plan, remote GP access, and 27 days holiday.
- Other info: Dynamic role with opportunities for personal growth and development.
- Why this job: Make a real impact on our website and enhance user journeys.
- Qualifications: Strong technical skills and experience in SEO and content management.
The predicted salary is between 35000 - 45000 £ per year.
We're looking for a Web Optimisation Specialist to own the day-to-day performance and continuous improvement of our website. At Unum, our website is a critical channel for engaging customers and supporting our marketing activity. This role plays a key part in ensuring the site is accurate, effective and continually improving while identifying opportunities to enhance user journeys, search visibility and conversion. You'll work across SEO, user experience and conversion optimisation to implement improvements, support ongoing updates, and help ensure unum.co.uk delivers a consistent, high-quality experience. It's a hands-on role suited to someone who enjoys getting into the detail and making practical changes that drive measurable impact.
Responsibilities
- Maintain and update website content to ensure alignment with marketing objectives and brand standards.
- Assist the Senior Digital Marketing Manager and digital marketing agency with the definition and implementation of a revised information architecture for unum.co.uk to provide an optimal user experience while delivering against business objectives.
- Support day-to-day updates and maintenance of unum.co.uk to ensure accuracy and consistency.
- Monitor website performance and conduct research activities to identify improvement opportunities.
- Follow best practices and implement recommended enhancements to improve user journeys.
- Support backlog and sprint planning in line with marketing objectives while ensuring adherence to WCAG AA accessibility standards.
- Implement agreed SEO best practices and technical recommendations in collaboration with our digital agency.
- Implement and support Conversion Rate Optimisation (CRO) changes such as page updates, content variations, journey improvements and testing outputs.
Qualifications
- Strong technical skills with a focus on execution and attention to detail.
- Experience in website content management and implementing SEO best practices.
- Exposure or experience with headless CMS platforms (e.g., Kontent.AI) is advantageous.
Benefits
- Generous Bonus
- Healthcare Cash plan Level 1
- Funded DC pension scheme
- Life, medical and income Insurance
- Access to remote GP, nutrition coaching, personal training, unlimited mental health support and medical 2nd opinion
- 27 days holiday with the option to buy and sell holiday up to 5 days (plus Bank Holidays)
- Salary sacrifice electric car scheme with on site charging facilities.
Web Optimisation Specialist in Basingstoke employer: Unum
Unum is an excellent employer that fosters a collaborative and supportive work culture, particularly for those in the Actuarial Risk and Capital team. With a hybrid work environment in Dorking, employees benefit from competitive salaries, performance incentives, and extensive support services, alongside opportunities for professional growth and development in the actuarial field.
StudySmarter Expert Advice🤫
We think this is how you could land Web Optimisation Specialist in Basingstoke
✨Dive into Digital Learning Communities
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We think you need these skills to ace Web Optimisation Specialist in Basingstoke
Some tips for your application 🫡
Show Off Your Passion for Learning:When applying for a role in digital learning and education at Unum, make sure to sprinkle your application with examples of your enthusiasm for teaching and learning technologies. Share specific experiences where you've used, designed, or implemented digital learning solutions, as this shows us that you truly get the field.
Highlight Relevant Education and Certification:In the digital learning space, having a strong educational background can set you apart. Don't shy away from showcasing your degrees, certifications, or relevant courses related to e-learning, instructional design, or educational technology. We love seeing candidates who have actively invested in their learning journey!
Tailor Your CV to the Role:Your CV is your first impression, so let's make it count! Focus on your skills directly related to digital learning, such as course development, learning management systems, and data analysis. Be sure to show measurable results from your past roles to demonstrate your impact and effectiveness.
Craft a Compelling Cover Letter:In your cover letter, express not just your qualifications, but your vision for the future of digital education. Discuss how your experiences align with the mission of Unum and highlight any innovative ideas you might have for enhancing learning experiences. This is your chance to connect with us on a deeper level!
How to prepare for a job interview at Unum
✨Get Hands-On with Learning Technologies
Familiarise yourself with common digital learning tools and platforms, like LMS systems or authoring tools that Unum might use. Understanding these will give you an edge and show you’re ready to jump in from day one!
✨Showcase Your Creativity in Lesson Design
Prepare a portfolio of your past projects if you have them, or create sample lesson plans or digital content demos. Being able to discuss your creative approach to engaging students can really set you apart in a full-time role at Unum.
✨Brush Up on Educational Trends
Stay in the loop with the latest trends in digital education, like gamification or personalised learning experiences. This will help you engage in meaningful discussions during the interview and demonstrate your passion for the field.
✨Prepare for Collaborative Scenarios
Expect to be asked about your experience working collaboratively with educators or other stakeholders. Consider discussing how you've contributed to a team effort in creating engaging educational content or improving student outcomes.
