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- Tasks: Analyse digital performance and deliver insights to optimise marketing strategies.
- Company: Join Unum, a leading employee benefits provider with a supportive culture.
- Benefits: Generous bonus, healthcare plan, 27 days holiday, and electric car scheme.
- Why this job: Make a real impact in a fast-paced environment while growing your skills.
- Qualifications: Experience in digital analytics and strong communication skills required.
- Other info: Enjoy a hybrid work model and endless career growth opportunities.
The predicted salary is between 28800 - 43200 £ per year.
Who are we? We’re a specialist employee benefits provider, striving to create healthy, happy workplaces. As part of the international Unum Group, we’re on a collective mission to help the working world thrive.
The role is for a Digital Performance Analyst – Hybrid – 3 days a week in Dorking office. Unum is a leading provider of employee benefits, and we’re growing fast. To support that growth, we’re expanding our marketing capabilities and sharpening our focus on segmentation, personalisation, and customer experience. If you’re passionate about using insight to develop and deliver highly targeted, personalised marketing activity that achieves real results, you’ll thrive in our fast moving, performance-led environment. We’re looking for people who are curious, adaptable and bring positive energy to their work. If you’re excited by ambitious goals, open to learning quickly and enjoy collaborating with a team that moves at pace, you’ll fit right in.
What will you bring? We are looking for a Digital Performance Analyst to lead digital performance analysis and reporting across all platforms and customer touchpoints, using digital analytics and CRM data to deliver insights, identify opportunities, and drive data‑led decisions that optimise experiences and business outcomes.
Key Responsibilities:- Monitor and analyse performance across all digital platforms (web, email, app, etc.) using tools such as GA4, FullStory, Walnut, Qualtrics, and Power BI.
- Integrate and interpret data from Salesforce CRM to deliver a complete view of customer journeys and digital engagement.
- Develop dashboards and regular performance reports aligned with Marketing Scorecard KPIs, providing actionable insights to stakeholders and highlighting trends, opportunities, and areas for improvement.
- Take ownership of analytics tools, managing their maintenance and implementation (using Google Tag Manager) within digital platforms to ensure journeys are being tracked correctly.
- Champion a data-driven culture within the marketing team and across the wider business.
- Strong communication and presentation skills, with the ability to translate complex data into clear, actionable insights.
- Proven ability to educate and upskill stakeholders, fostering collaboration and understanding of digital performance metrics.
- Demonstrable experience in digital analytics or performance analysis.
- Proficiency in tools such as Google Analytics 4 (GA4), Google Tag Manager, FullStory, Walnut, Qualtrics, Power BI, and Salesforce CRM.
The successful Digital Performance Analyst can expect:
- Generous Bonus
- Healthcare Cash plan Level 1
- Funded DC pension scheme
- Life, medical and income Insurance
- Access to remote GP, nutrition coaching, personal training, unlimited mental health support and medical 2nd opinion
- 27 days holiday with the option to buy and sell holiday up to 5 days (plus Bank Holidays)
- Salary sacrifice electric car scheme with on site charging facilities.
- Free Shuttle Bus from Dorking Train Station
Why join us? At Unum, we’ve created a workplace where people feel supported to progress and grow, and can see their ambitions coming to life. We’ve built a supportive, inclusive environment where you can be yourself, whilst also being part of a growing organisation. From charity and volunteer opportunities to career growth, your possibilities are endless.
If you need assistance and/or reasonable accommodation due to a disability during the application or recruiting process, please send a request to careers@unum.co.uk.
Digital Performance Analyst in Basingstoke employer: Unum
Contact Detail:
Unum Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Performance Analyst in Basingstoke
✨Tip Number 1
Network like a pro! Reach out to current employees at Unum or in similar roles on LinkedIn. A friendly chat can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 2
Prepare for the interview by diving deep into Unum's mission and values. Show us how your passion for data-driven decisions aligns with our goal of creating healthy, happy workplaces. We love seeing candidates who are genuinely excited about what we do!
✨Tip Number 3
Practice your presentation skills! As a Digital Performance Analyst, you'll need to communicate complex insights clearly. Try explaining your past projects to friends or family to get comfortable with simplifying your data stories.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re serious about joining our team at Unum!
We think you need these skills to ace Digital Performance Analyst in Basingstoke
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Digital Performance Analyst role. Highlight your experience with digital analytics tools like GA4 and Power BI, and show us how your skills align with our mission to create healthy, happy workplaces.
Show Your Passion: We love candidates who are genuinely excited about data and its impact on marketing. Share examples of how you've used insights to drive results in previous roles, and let your enthusiasm shine through in your writing!
Be Clear and Concise: When writing your application, keep it straightforward. Use clear language to explain your experience and achievements, making it easy for us to see why you’d be a great fit for our team. Remember, we appreciate clarity!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen to join our team at Unum!
How to prepare for a job interview at Unum
✨Know Your Tools
Familiarise yourself with the digital analytics tools mentioned in the job description, like GA4 and Power BI. Be ready to discuss how you've used these tools in past roles to drive insights and improve performance.
✨Showcase Your Data Storytelling Skills
Prepare to explain complex data in simple terms. Think of examples where you translated data into actionable insights for stakeholders. This will demonstrate your strong communication skills and ability to educate others.
✨Demonstrate Your Curiosity
Be prepared to discuss how you stay updated on digital marketing trends and analytics. Show your passion for learning and adapting, as this aligns with the company's focus on curiosity and adaptability.
✨Prepare Questions About Collaboration
Since the role involves working closely with teams, think of questions that show your interest in collaboration. Ask about how the marketing team integrates data-driven decisions into their strategies, which will highlight your team-oriented mindset.