Digital Performance Analyst in Basingstoke

Job Posting End Date: February 11

Who are we?We\’re a specialist employee benefits provider, striving to create healthy, happy workplaces. As part of the international Unum Group, we\’re on a collective mission to help the working world thrive.

The role12 Digital Performance Analyst – Hybrid – 3 days a week in Dorking office

Unum is a leading provider of employee benefits, and we\’re growing fast. To support that growth, we\’re expanding our marketing capabilities and sharpening our focus on segmentation, personalisation, and customer experience. If you\’re passionate about using insight to develop and deliver highly targeted, personalised marketing activity that achieves real results, you\’ll thrive in our fast moving, performance-led environment. We\’re looking for people who are curious, adaptable and bring positive energy to their work. If you\’re excited by ambitious goals, open to learning quickly and enjoy collaborating with a team that moves at pace, you\’ll fit right in.

What will you bring?We are looking for a Digital Performance Analyst to lead digital performance analysis and reporting across all platforms and customer touchpoints, using digital analytics and CRM data to deliver insights, identify opportunities, and drive data‐led decisions that optimise experiences and business outcomes.

Key Responsibilities

Monitor and analyse performance across all digital platforms (web, email, app, etc.) using tools such as GA4, FullStory, Walnut, Qualtrics, and Power BI.

Integrate and interpret data from Salesforce CRM to deliver a complete view of customer journeys and digital engagement.

Develop dashboards and regular performance reports aligned with Marketing Scorecard KPIs, providing actionable insights to stakeholders and highlighting trends, opportunities, and areas for improvement.

Take ownership of analytics tools, managing their maintenance and implementation (using Google Tag Manager) within digital platforms to ensure journeys are being tracked correctly.

Champion a data-driven culture within the marketing team and across the wider business.

Skills & Experience

Strong communication and presentation skills, with the ability to translate complex data into clear, actionable insights.

Proven ability to educate and upskill stakeholders, fostering collaboration and understanding of digital performance metrics.

Demonstrable experience in digital analytics or performance analysis.

Proficiency in tools such as Google Analytics 4 (GA4), Google Tag Manager, FullStory, Walnut, Qualtrics, Power BI, and Salesforce CRM.

The successful Digital Performance Analyst can expect

Generous Bonus

Healthcare Cash plan Level 1 Funded

DC pension scheme

Life, medical and income Insurance

Access to remote GP, nutrition coaching, personal training, unlimited mental health support and medical 2nd opinion

27 days holiday with the option to buy and sell holiday up to 5 days (plus Bank Holidays)

Salary sacrifice electric car scheme with on site charging facilities.

Free Shuttle Bus from Dorking Train Station

Why join us?At Unum, we\’ve created a workplace where people feel supported to progress and grow, and can see their ambitions coming to life.

We\’ve built a supportive, inclusive environment where you can be yourself, whilst also being part of a growingorganisation. From charity and volunteer opportunities to career growth, your possibilities are endless.

If you need assistance and/or reasonable accommodation due to a disability during the application or recruiting process, please send a request to careers@unum.co.uk.

Company: Unum UK

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