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For Companies At a Glance
- Tasks: Lead product marketing strategies and engage customers throughout their journey.
- Company: Join a specialist employee benefits provider within the international Unum Group.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Shape impactful marketing strategies and make a difference in workplace wellbeing.
- Qualifications: Experience in product marketing and strong analytical skills.
- Other info: Collaborative environment with a focus on innovation and customer engagement.
The predicted salary is between 50000 - 60000 £ per year.
Who we are
We’re a specialist employee benefits provider, striving to create healthy, happy workplaces. As part of the international Unum Group, we’re on a collective mission to help the working world thrive.
The role
Product Marketing Strategy Manager – Hybrid (3 days a week in Dorking office)
What will you be doing?
This is an influential role where you will shape and deliver product marketing strategies across the entire customer journey, from prospecting and acquisition through to engagement and long‑term retention. You will work closely with stakeholders across the business to ensure product marketing strategies are insight‑led, commercially robust and aligned with wider business priorities.
Key Responsibilities
- Lead integrated product marketing plans across the full customer lifecycle, from acquisition to engagement and retention.
- Own a digital‑first approach to product marketing enablement, leveraging online platforms and UX principles to drive customer engagement and product adoption.
- Embed data‑driven decision‑making by using market research, customer insight and performance analytics to continuously optimise product marketing strategies.
- Shape and deliver event marketing strategies that reinforce brand and product positioning and deliver measurable impact.
- Act as the marketing lead for product changes and developments, defining positioning, messaging and go‑to‑market plans in close collaboration with cross‑functional stakeholders.
- Partner with senior leaders to influence decision‑making and ensure strategies are aligned to commercial and strategic objectives.
Product Marketing Manager in Surrey employer: Unum UK
Contact Detail:
Unum UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager in Surrey
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its products inside out. We want you to be able to discuss how your skills align with their goals, especially in shaping product marketing strategies. Show them you’re the perfect fit!
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online resources to refine your pitch. We want you to feel confident discussing your experience and how you can drive customer engagement and retention.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining our mission to create healthy, happy workplaces.
We think you need these skills to ace Product Marketing Manager in Surrey
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Product Marketing Manager role. Highlight relevant experience and skills that align with the job description, especially those related to product marketing strategies and customer engagement.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about creating healthy workplaces and how your background makes you the perfect fit for our team. Be sure to mention specific examples of your past successes in product marketing.
Showcase Your Data Skills: Since we value data-driven decision-making, don’t forget to showcase your analytical skills. Mention any experience you have with market research or performance analytics that helped optimise marketing strategies in your previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our mission!
How to prepare for a job interview at Unum UK
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand the company's products and services. Familiarise yourself with their unique selling points and how they fit into the market. This will help you articulate how your marketing strategies can enhance product engagement and retention.
✨Showcase Your Data-Driven Mindset
Prepare examples of how you've used data to inform your marketing decisions in the past. Be ready to discuss specific metrics you've tracked and how they influenced your strategies. This will demonstrate your ability to embed data-driven decision-making into your role.
✨Engage with Stakeholders
Highlight your experience working with cross-functional teams. Think of examples where you've collaborated with different departments to achieve a common goal. This will show that you can effectively partner with senior leaders and align marketing strategies with broader business objectives.
✨Prepare for Scenario Questions
Anticipate questions about how you would handle specific marketing challenges or changes in product strategy. Practise articulating your thought process and the steps you would take to ensure successful outcomes. This will help you convey your strategic thinking and problem-solving skills.