At a Glance
- Tasks: Lead digital performance insights and improve customer experience using analytics.
- Company: Join a fast-growing employee benefits provider with a mission to create happy workplaces.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Collaborative team culture that values curiosity and adaptability.
- Why this job: Make a real impact by turning data into actionable insights in a dynamic environment.
- Qualifications: Experience in digital analytics and a passion for data-driven decision making.
The predicted salary is between 40000 - 50000 € per year.
Who are we? We’re a specialist employee benefits provider, striving to create healthy, happy workplaces. As part of the international Unum Group, we’re on a collective mission to help the working world thrive.
The role:
- Digital Marketing Performance Analyst
- Hybrid – 3 days a week in Dorking office
Unum is a leading provider of employee benefits, and we’re growing fast. To support that growth, we’re expanding our marketing capabilities and sharpening our focus on segmentation, personalisation, and customer experience. If you’re passionate about using insight to develop and deliver highly targeted, personalised marketing activity that achieves real results, you’ll thrive in our fast moving, performance‑led environment. We’re looking for people who are curious, adaptable and bring positive energy to their work. If you’re excited by ambitious goals, open to learning quickly and enjoy collaborating with a team that moves at pace, you’ll fit right in.
What you will bring:
We are looking for a Digital Performance Analyst to lead digital performance insight across all platforms and customer touchpoints. The role is focused on using digital analytics and CRM data to shape decisions, prioritisation and investment, turning performance data into clear insight that improves customer experience and business outcomes, rather than simply reporting on activity.
Key Responsibilities:
- Proactively interpret performance across all digital platforms (web, email, app, etc.), using tools such as GA4, FullStory, Walnut, Qualtrics, and Power BI to identify insight, patterns and opportunities, not just trends.
- Integrate and interpret data from Salesforce CRM to build a joined up view of customer journeys and digital engagement, identifying where experience and outcomes can be improved.
- Develop dashboards and performance narratives aligned to Marketing Scorecard KPIs, clearly articulating what the data means, why it matters, and what actions should be taken.
- Take ownership of analytics tools and tracking capability, ensuring tagging and measurement are fit for purpose and support meaningful, decision‑ready insight rather than exhaustive data collection.
- Champion a data‑driven culture by challenging assumptions, improving data literacy, and helping teams use insight confidently when making decisions.
Digital Performance Analyst in Hampshire employer: Unum UK
At Unum, we pride ourselves on being an exceptional employer, fostering a vibrant work culture that prioritises employee well-being and growth. Located in the picturesque town of Dorking, our hybrid working model allows for flexibility while collaborating with a dynamic team dedicated to driving impactful marketing strategies. With a strong emphasis on personal development and a commitment to creating healthy workplaces, we offer our employees the opportunity to thrive in a supportive environment that values curiosity and innovation.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Performance Analyst in Hampshire
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that Digital Performance Analyst role.
✨Tip Number 2
Prepare for interviews by practising common questions and showcasing your analytical skills. We recommend using real-life examples from your past experiences to demonstrate how you’ve turned data into actionable insights. Show them you’re the perfect fit!
✨Tip Number 3
Don’t forget to research the company culture! Understanding Unum’s mission and values will help you tailor your responses and show that you’re genuinely interested in contributing to a healthy, happy workplace.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and eager to join our team. Let’s make it happen together!
We think you need these skills to ace Digital Performance Analyst in Hampshire
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for digital performance analysis shine through. We want to see that you’re genuinely excited about using data to drive results and improve customer experiences.
Tailor Your Application:Make sure to customise your CV and cover letter to highlight relevant experience and skills that match the job description. We love seeing how your background aligns with our mission and the specific role of Digital Performance Analyst.
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and focus on communicating your insights and achievements in a way that’s easy to understand.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Unum UK
✨Know Your Tools
Familiarise yourself with the digital analytics tools mentioned in the job description, like GA4 and Power BI. Be ready to discuss how you've used these tools in past roles to derive insights and improve performance.
✨Showcase Your Curiosity
Demonstrate your curiosity by preparing questions about the company's current digital strategies and how they measure success. This shows you're not just interested in the role but also in contributing to their mission of creating healthy workplaces.
✨Prepare Performance Narratives
Think of examples where you've turned data into actionable insights. Prepare a brief narrative that explains what the data was, why it mattered, and the impact of your recommendations. This aligns perfectly with the role's focus on clear communication of insights.
✨Emphasise Collaboration
Since the role involves working closely with teams, be ready to share experiences where you collaborated effectively. Highlight how you’ve helped others understand data and make informed decisions, showcasing your ability to champion a data-driven culture.
