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- Tasks: Lead innovative product marketing strategies to engage and retain customers.
- Company: Join a dynamic employee benefits provider on a mission to create happy workplaces.
- Benefits: Generous bonus, private medical insurance, and 27 days holiday.
- Why this job: Make a real impact in a fast-paced environment while growing your career.
- Qualifications: Experience in product marketing and strong leadership skills required.
- Other info: Collaborative culture with opportunities for personal and professional development.
The predicted salary is between 36000 - 60000 £ per year.
We’re a specialist employee benefits provider, striving to create healthy, happy workplaces. As part of the international Unum Group, we’re on a collective mission to help the working world thrive.
The role involves supporting our growth by expanding our marketing capabilities and sharpening our focus on segmentation, personalisation, and customer experience. If you’re passionate about using insight to develop and deliver highly targeted, personalised marketing activity that achieves real results, you’ll thrive in our fast moving, performance-led environment. We’re looking for people who are curious, adaptable and bring positive energy to their work. If you’re excited by ambitious goals, open to learning quickly and enjoy collaborating with a team that moves at pace, you’ll fit right in.
Key Responsibilities:- Lead integrated product marketing plans across the full customer lifecycle, from acquisition to engagement and retention.
- Own a digital-first approach to product marketing enablement, leveraging online platforms and UX principles to drive customer engagement and product adoption.
- Embed data-driven decision-making by using market research, customer insight and performance analytics to continuously optimise product marketing strategies.
- Shape and deliver event marketing strategies that reinforce brand and product positioning and deliver measurable impact.
- Act as the marketing lead for product changes and developments, defining positioning, messaging and go-to-market plans in close collaboration with cross-functional stakeholders.
- Partner with senior leaders to influence decision-making and ensure strategies are aligned to commercial and strategic objectives.
- Proven experience delivering product marketing strategies across the full customer lifecycle, including acquisition, engagement and retention.
- Strong people leadership capabilities, with experience in people management and coaching highly desirable.
- Demonstrable experience in digital-first marketing enablement, using platforms and UX principles to enhance engagement and adoption.
- Expertise in insight-led decision-making, including market research, customer behaviour analysis and performance optimisation.
- Confident communicator with the ability to influence senior stakeholders and lead through collaboration.
If you’re ready to make an impact, grow quickly and be part of something genuinely transformative, we’d love to hear from you.
The Successful Product Marketing Strategy Manager Can Expect:- Generous Bonus
- Private Medical Insurance
- DC pension scheme
- Life, medical and income Insurance
- Access to remote GP, nutrition coaching, personal training, unlimited mental health support and medical 2nd opinion
- 27 days holiday with the option to buy and sell holiday up to 5 days
Product Marketing Strategy Manager in Dorking employer: Unum UK
Contact Detail:
Unum UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Strategy Manager in Dorking
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and how they market them. This will help you tailor your responses and show that you're genuinely interested in being part of their mission.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills and experiences align with the role of Product Marketing Strategy Manager. Highlight your digital-first approach and insight-led decision-making to stand out from the crowd.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining our team and contributing to creating healthy, happy workplaces.
We think you need these skills to ace Product Marketing Strategy Manager in Dorking
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Product Marketing Strategy Manager role. Highlight your experience in product marketing and how it aligns with our mission at Unum. We want to see how you can bring your unique skills to our team!
Showcase Your Insights: Since we value data-driven decision-making, don’t forget to include examples of how you've used market research and customer insights in your previous roles. This will show us that you understand the importance of analytics in shaping effective marketing strategies.
Be Authentic: Let your personality shine through in your application! We’re looking for curious and adaptable individuals who bring positive energy. Share your passion for creating healthy workplaces and how you can contribute to our vibrant culture.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team at Unum!
How to prepare for a job interview at Unum UK
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand the company's products and how they fit into the employee benefits landscape. Be ready to discuss how your experience aligns with their product marketing strategies and how you can contribute to their goals.
✨Showcase Your Data-Driven Mindset
Prepare examples of how you've used market research and customer insights to shape marketing strategies in the past. Highlight specific metrics or results that demonstrate your ability to optimise product marketing based on data.
✨Emphasise Collaboration Skills
Since the role involves working closely with cross-functional teams, be ready to share experiences where you've successfully collaborated with others. Discuss how you influence decision-making and align strategies with broader business objectives.
✨Bring Positive Energy and Curiosity
Unum values adaptability and a positive attitude. During the interview, let your enthusiasm shine through. Ask insightful questions about the company’s future plans and show that you're eager to learn and grow within the team.