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- Tasks: Create impactful marketing plans and lead data-driven campaigns for B2B success.
- Company: Join Unum, a leading employee benefits provider with a mission to enhance workplace wellbeing.
- Benefits: Generous bonus, private medical insurance, 27 days holiday, and career growth opportunities.
- Why this job: Make a real impact in a fast-paced environment while developing your marketing skills.
- Qualifications: Experience in B2B marketing, data analytics, and strong leadership skills.
- Other info: Supportive culture with endless possibilities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
We’re a specialist employee benefits provider, striving to create healthy, happy workplaces. As part of the international Unum Group, we’re on a collective mission to help the working world thrive.
What will you be doing?
Unum is a leading provider of employee benefits, and we’re growing fast. To support that growth, we’re expanding our marketing capabilities and sharpening our focus on segmentation, personalisation, and customer experience.
If you’re passionate about using insight to develop and deliver highly targeted, personalised marketing activity that achieves real results, you’ll thrive in our fast moving, performance-led environment. We’re looking for people who are curious, adaptable and bring positive energy to their work. If you’re excited by ambitious goals, open to learning quickly and enjoy collaborating with a team that moves at pace, you’ll fit right in.
We are looking for a B2B Marketing Manager to create high-impact marketing plans that transform how Unum connects with its most valuable broker and customer accounts. You will lead a team of two direct reports to execute data-driven campaigns and contact strategies that deliver measurable results. Together, you’ll turn insights into action and help us achieve our ambitious growth targets.
Key Responsibilities
- Develop and oversee the implementation of Account Based Marketing strategies and campaigns to drive acquisition, retention, digital adoption, and engagement objectives.
- Lead the use of data analytics and customer insights to optimise segmentation and deliver measurable business impact.
- Own reporting and performance tracking for ABM campaigns, providing clear insights and recommendations for continuous improvement.
Skills & Experience
- Strong people leadership capabilities and behaviours, with experience in people management and coaching strongly desired.
- A data-driven decision-maker who thrives on turning insights into action.
- Proven experience embedding Account Based Marketing and/or highly targeted B2B marketing strategies.
- Strong understanding of segmentation, personalisation, and customer journey mapping.
If you’re ready to make an impact, grow quickly and be part of something genuinely transformative, we’d love to hear from you.
Please note internally this role is titled Account Based Marketing Manager.
The Successful Account Based Marketing Manager Can Expect
- Generous Bonus
- Private Medical Insurance
- DC pension scheme
- Life, medical and income Insurance
- Access to remote GP, nutrition coaching, personal training, unlimited mental health support and medical 2nd opinion
- 27 days holiday with the option to buy and sell holiday up to 5 days (plus Bank Holidays)
- Salary sacrifice electric car scheme with on site charging facilities.
- Free Shuttle Bus from Dorking Train Station
Why join us?
At Unum, we’ve created a workplace where people feel supported to progress and grow, and can see their ambitions coming to life. We’ve built a supportive, inclusive environment where you can be yourself, whilst also being part of a growing organisation. From charity and volunteer opportunities to career growth, your possibilities are endless.
If you need assistance and/or reasonable accommodation due to a disability during the application or recruiting process, please send a request to careers@unum.co.uk.
B2B Marketing Manager in Dorking employer: Unum UK
Contact Detail:
Unum UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land B2B Marketing Manager in Dorking
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing campaigns and successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to reflect how your experience aligns with their goals, especially around data-driven marketing and customer engagement.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love hearing from passionate candidates who want to make an impact!
We think you need these skills to ace B2B Marketing Manager in Dorking
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the B2B Marketing Manager role. Highlight your experience with Account Based Marketing and data-driven strategies, as these are key for us. Use specific examples that showcase your skills in segmentation and personalisation.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for creating healthy workplaces and how you can contribute to our mission at Unum. Be sure to mention your leadership experience and how you’ve turned insights into action in previous roles.
Showcase Your Data Skills: Since we’re all about data-driven decisions, make sure to highlight your analytical skills. Talk about how you've used data analytics to optimise marketing campaigns and deliver measurable results. This will show us you’re the right fit for our performance-led environment.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Unum UK
✨Know Your Numbers
As a B2B Marketing Manager, you'll need to demonstrate your data-driven mindset. Brush up on key metrics related to Account Based Marketing (ABM) and be ready to discuss how you've used data analytics in past campaigns to drive results.
✨Showcase Your Leadership Skills
Since this role involves leading a team, prepare examples of how you've successfully managed and coached others. Think about specific situations where your leadership made a difference in achieving marketing goals.
✨Understand the Customer Journey
Familiarise yourself with segmentation and personalisation strategies. Be prepared to discuss how you’ve mapped customer journeys in previous roles and how that knowledge can help Unum enhance its marketing efforts.
✨Be Ready to Collaborate
Unum values teamwork, so think of examples where you've worked closely with cross-functional teams. Highlight your adaptability and how you bring positive energy to collaborative projects, especially in fast-paced environments.
