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For Companies At a Glance
- Tasks: Boost website performance and optimise user experience through SEO and content management.
- Company: Join Unum, a leading employee benefits provider with a mission to create happy workplaces.
- Benefits: Enjoy a generous bonus, healthcare plan, 27 days holiday, and a supportive work environment.
- Why this job: Make a real impact in digital marketing while growing your skills in a fast-paced team.
- Qualifications: Strong technical skills, attention to detail, and experience in SEO and content management.
- Other info: Flexible hybrid working, career growth opportunities, and a vibrant company culture.
The predicted salary is between 36000 - 60000 £ per year.
Who are we? We’re a specialist employee benefits provider, striving to create healthy, happy workplaces. As part of the international Unum Group, we’re on a collective mission to help the working world thrive.
The role
What will you be doing?
Unum is a leading provider of employee benefits, and we’re growing fast. To support that growth, we’re expanding our marketing capabilities and sharpening our focus on segmentation, personalisation, and customer experience. If you’re passionate about using insight to develop and deliver highly targeted, personalised marketing activity that achieves real results, you’ll thrive in our fast‑moving, performance‑led environment. We’re looking for people who are curious, adaptable and bring positive energy to their work. If you’re excited by ambitious goals, open to learning quickly and enjoy collaborating with a team that moves at pace, you’ll fit right in.
What will you bring?
We are looking for a Web Performance and Optimisation Specialist to play a key role in supporting the delivery of our digital marketing and web optimisation activities on unum.co.uk. This is a hands‑on role focused on execution, requiring strong technical skills and attention to detail.
Key Responsibilities
- Implement SEO best practices to improve search visibility and organic performance.
- Assist with Conversion Rate Optimisation (CRO) initiatives to enhance user engagement and conversions.
- Maintain and update website content to ensure alignment with marketing objectives and brand standards.
- Assist the Senior Digital Marketing Manager and digital marketing agency with the definition and implementation of a revised information architecture for unum.co.uk to provide an optimal user experience while delivering against business objectives.
- Support day‑to‑day updates and maintenance of unum.co.uk to ensure accuracy and consistency.
- Monitor website performance and conduct research activities to identify improvement opportunities.
- Follow best practices and implement recommended enhancements to improve user journeys.
- Support backlog and sprint planning in line with marketing objectives while ensuring adherence to WCAG AA accessibility standards.
Skills & Experience
- Strong technical skills with a focus on execution and attention to detail.
- Experience in website content management and implementing SEO best practices.
- Exposure or experience with headless CMS platforms (e.g., Kontent.AI) is advantageous.
If you’re ready to make an impact, grow quickly and be part of something genuinely transformative, we’d love to hear from you.
The Successful Web Performance And Optimisation Specialist Can Expect:
- Generous Bonus
- Healthcare Cash plan Level 1
- Funded DC pension scheme
- Life, medical and income Insurance
- Access to remote GP, nutrition coaching, personal training, unlimited mental health support and medical 2nd opinion
- 27 days holiday with the option to buy and sell holiday up to 5 days (plus Bank Holidays)
- Salary sacrifice electric car scheme with on‑site charging facilities.
- Free Shuttle Bus from Dorking Train Station
Why join us?
At Unum, we’ve created a workplace where people feel supported to progress and grow, and can see their ambitions coming to life. We’ve built a supportive, inclusive environment where you can be yourself, whilst also being part of a growing organisation. From charity and volunteer opportunities to career growth, your possibilities are endless.
If you need assistance and/or reasonable accommodation due to a disability during the application or recruiting process, please send a request to.
Web Performance and Optimisation Specialist in Basingstoke employer: Unum UK
Contact Detail:
Unum UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Web Performance and Optimisation Specialist in Basingstoke
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your web performance projects. This is a great way to demonstrate your expertise and passion for optimisation.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to reflect how your skills align with their goals, especially around SEO and user experience.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace Web Performance and Optimisation Specialist in Basingstoke
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Web Performance and Optimisation Specialist role. Highlight your technical skills, SEO experience, and any relevant projects that showcase your ability to improve website performance.
Craft a Compelling Cover Letter: Your cover letter should reflect your passion for digital marketing and web optimisation. Use it to tell us why you're excited about this role and how your skills align with our mission at Unum.
Showcase Your Achievements: When detailing your experience, focus on specific achievements. Did you boost organic traffic or improve conversion rates? Quantify your successes to give us a clear picture of your impact.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates!
How to prepare for a job interview at Unum UK
✨Know Your SEO Basics
Make sure you brush up on your SEO knowledge before the interview. Understand the latest best practices and be ready to discuss how you've implemented them in past roles. This will show that you're not just familiar with the concepts but can also apply them effectively.
✨Showcase Your Technical Skills
Prepare to demonstrate your technical skills, especially around web performance and optimisation tools. Bring examples of projects where you've improved website performance or user engagement. This hands-on experience will resonate well with the interviewers.
✨Understand User Experience
Since the role focuses on enhancing user journeys, be prepared to talk about your approach to user experience. Discuss any research you've conducted or insights you've gained that led to successful optimisations. This will highlight your ability to think from the user's perspective.
✨Be Ready for Collaboration Questions
Given the emphasis on teamwork, think of examples where you've successfully collaborated with others, particularly in fast-paced environments. Be ready to share how you adapt and contribute positively to team dynamics, as this aligns with their company culture.