Digital Performance Analyst in Basingstoke

Who are we? We’re a specialist employee benefits provider, striving to create healthy, happy workplaces. As part of the international Unum Group, we’re on a collective mission to help the working world thrive.

The role:

• Digital Marketing Performance Analyst
• Hybrid – 3 days a week in Dorking office

Unum is a leading provider of employee benefits, and we’re growing fast. To support that growth, we’re expanding our marketing capabilities and sharpening our focus on segmentation, personalisation, and customer experience. If you’re passionate about using insight to develop and deliver highly targeted, personalised marketing activity that achieves real results, you’ll thrive in our fast moving, performance‑led environment. We’re looking for people who are curious, adaptable and bring positive energy to their work. If you’re excited by ambitious goals, open to learning quickly and enjoy collaborating with a team that moves at pace, you’ll fit right in.

What you will bring:

We are looking for a Digital Performance Analyst to lead digital performance insight across all platforms and customer touchpoints. The role is focused on using digital analytics and CRM data to shape decisions, prioritisation and investment, turning performance data into clear insight that improves customer experience and business outcomes, rather than simply reporting on activity.

Key Responsibilities:

• Proactively interpret performance across all digital platforms (web, email, app, etc.), using tools such as GA4, FullStory, Walnut, Qualtrics, and Power BI to identify insight, patterns and opportunities, not just trends.
• Integrate and interpret data from Salesforce CRM to build a joined up view of customer journeys and digital engagement, identifying where experience and outcomes can be improved.
• Develop dashboards and performance narratives aligned to Marketing Scorecard KPIs, clearly articulating what the data means, why it matters, and what actions should be taken.
• Take ownership of analytics tools and tracking capability, ensuring tagging and measurement are fit for purpose and support meaningful, decision‑ready insight rather than exhaustive data collection.
• Champion a data‑driven culture by challenging assumptions, improving data literacy, and helping teams use insight confidently when making decisions.

Skills & Experience:

• Strong communication and presentation skills, with the ability to influence non-technical stakeholders and translate complex performance data into clear, commercially relevant recommendations.
• Proven ability to educate and upskill stakeholders, acting as a trusted partner who improves how teams understand and apply digital performance insight.
• Demonstrable experience in digital analytics or performance analysis, with evidence of applying judgement, narrative and insight to influence outcomes rather than focusing solely on reporting accuracy.
• Proficiency in tools such as Google Analytics 4 (GA4), Google Tag Manager, FullStory, Walnut, Qualtrics, Power BI, and Salesforce CRM.
• This role is not suited to candidates seeking a purely technical or reporting focused analytics position.

If you’re ready to make an impact, grow quickly and be part of something genuinely transformative, we’d love to hear from you.

The Successful Digital Performance Analyst Can Expect:

• Generous Bonus
• Healthcare Cash plan Level 1
• Funded DC pension scheme
• Life, medical and income Insurance
• Access to remote GP, nutrition coaching, personal training, unlimited mental health support and medical 2nd opinion
• 27 days holiday with the option to buy and sell holiday up to 5 days (plus Bank Holidays)
• Salary sacrifice electric car scheme with on site charging facilities.
• Free Shuttle Bus from Dorking Train Station

Why join us? At Unum, we’ve created a workplace where people feel supported to progress and grow, and can see their ambitions coming to life. As part of our commitment to creating an inclusive workplace, we actively encourage applications from those with disabilities and those with long-term health conditions. If you meet the essential criteria for the role and choose to opt in to the scheme during your application, you will be offered an interview under the Disability Confident Scheme. We are proud to be a Disability Confident Employer.

Company: Unum UK

Apply via careers@unum.co.uk