At a Glance
- Tasks: Analyse digital performance and provide insights to enhance customer experience.
- Company: Join Unum, a leading employee benefits provider with a mission to create happy workplaces.
- Benefits: Enjoy a generous bonus, healthcare plan, 27 days holiday, and more!
- Other info: Be part of a supportive team that values growth and inclusivity.
- Why this job: Make a real impact in a fast-paced environment while growing your skills.
- Qualifications: Experience in digital analytics and strong communication skills are essential.
The predicted salary is between 40000 - 50000 € per year.
Who are we? We’re a specialist employee benefits provider, striving to create healthy, happy workplaces. As part of the international Unum Group, we’re on a collective mission to help the working world thrive.
The role is for a Digital Marketing Performance Analyst, hybrid – 3 days a week in Dorking office. Unum is a leading provider of employee benefits, and we’re growing fast. To support that growth, we’re expanding our marketing capabilities and sharpening our focus on segmentation, personalisation, and customer experience. If you’re passionate about using insight to develop and deliver highly targeted, personalised marketing activity that achieves real results, you’ll thrive in our fast moving, performance‑led environment. We’re looking for people who are curious, adaptable and bring positive energy to their work. If you’re excited by ambitious goals, open to learning quickly and enjoy collaborating with a team that moves at pace, you’ll fit right in.
What you will bring:
We are looking for a Digital Performance Analyst to lead digital performance insight across all platforms and customer touchpoints. The role is focused on using digital analytics and CRM data to shape decisions, prioritisation and investment, turning performance data into clear insight that improves customer experience and business outcomes, rather than simply reporting on activity.
Key Responsibilities:
- Proactively interpret performance across all digital platforms (web, email, app, etc.), using tools such as GA4, FullStory, Walnut, Qualtrics, and Power BI to identify insight, patterns and opportunities, not just trends.
- Integrate and interpret data from Salesforce CRM to build a joined up view of customer journeys and digital engagement, identifying where experience and outcomes can be improved.
- Develop dashboards and performance narratives aligned to Marketing Scorecard KPIs, clearly articulating what the data means, why it matters, and what actions should be taken.
- Take ownership of analytics tools and tracking capability, ensuring tagging and measurement are fit for purpose and support meaningful, decision‑ready insight rather than exhaustive data collection.
- Champion a data‑driven culture by challenging assumptions, improving data literacy, and helping teams use insight confidently when making decisions.
Skills & Experience:
- Strong communication and presentation skills, with the ability to influence non-technical stakeholders and translate complex performance data into clear, commercially relevant recommendations.
- Proven ability to educate and upskill stakeholders, acting as a trusted partner who improves how teams understand and apply digital performance insight.
- Demonstrable experience in digital analytics or performance analysis, with evidence of applying judgement, narrative and insight to influence outcomes rather than focusing solely on reporting accuracy.
- Proficiency in tools such as Google Analytics 4 (GA4), Google Tag Manager, FullStory, Walnut, Qualtrics, Power BI, and Salesforce CRM.
This role is not suited to candidates seeking a purely technical or reporting focused analytics position.
If you’re ready to make an impact, grow quickly and be part of something genuinely transformative, we’d love to hear from you.
The Successful Digital Performance Analyst Can Expect:
- Generous Bonus
- Healthcare Cash plan Level 1
- Funded DC pension scheme
- Life, medical and income Insurance
- Access to remote GP, nutrition coaching, personal training, unlimited mental health support and medical 2nd opinion
- 27 days holiday with the option to buy and sell holiday up to 5 days (plus Bank Holidays)
- Salary sacrifice electric car scheme with on site charging facilities.
- Free Shuttle Bus from Dorking Train Station
Why join us?
At Unum, we’ve created a workplace where people feel supported to progress and grow, and can see their ambitions coming to life. As part of our commitment to creating an inclusive workplace, we actively encourage applications from those with disabilities and those with long-term health conditions. If you meet the essential criteria for the role and choose to opt in to the scheme during your application, you will be offered an interview under the Disability Confident Scheme. We are proud to be a Disability Confident Employer.
Company: Unum UK
Apply via careers@unum.co.uk
Digital Marketing Performance Analyst in Basingstoke employer: Unum UK
Unum is an exceptional employer that prioritises employee well-being and professional growth, offering a dynamic work environment in Dorking. With generous benefits such as a healthcare cash plan, a funded pension scheme, and extensive support for mental health, we foster a culture of inclusivity and collaboration. Join us to thrive in a fast-paced, performance-driven setting where your insights will directly impact our mission to create healthier workplaces.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Performance Analyst in Basingstoke
✨Tip Number 1
Get to know the company inside out! Research Unum's mission, values, and recent projects. This will help you tailor your conversations and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising common questions related to digital performance analysis. Think about how you can showcase your experience with tools like GA4 and Power BI, and be ready to discuss how you've used data to drive results.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Unum team!
We think you need these skills to ace Digital Marketing Performance Analyst in Basingstoke
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for digital marketing and performance analysis shine through. We want to see that you’re genuinely excited about using data to drive results and improve customer experiences.
Tailor Your Application:Make sure to customise your CV and cover letter to highlight relevant experience and skills that match the job description. We love seeing how your background aligns with our mission and the specific responsibilities of the role.
Be Clear and Concise:Keep your application straightforward and to the point. Use clear language to explain your achievements and how they relate to the role. We appreciate candidates who can communicate complex ideas simply and effectively.
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen to be part of our team!
How to prepare for a job interview at Unum UK
✨Know Your Tools
Familiarise yourself with the digital analytics tools mentioned in the job description, like GA4 and Power BI. Be ready to discuss how you've used these tools in past roles to derive insights and improve performance.
✨Showcase Your Insights
Prepare examples of how you've turned data into actionable insights. Think about specific instances where your analysis led to improved customer experiences or business outcomes, and be ready to share these stories.
✨Communicate Clearly
Practice explaining complex data in simple terms. You’ll need to influence non-technical stakeholders, so being able to articulate your findings clearly and concisely is key. Consider doing mock interviews with friends to refine this skill.
✨Emphasise Collaboration
Highlight your experience working in teams and how you’ve educated others on digital performance insights. Unum values collaboration, so be prepared to discuss how you can contribute positively to their team dynamic.
