At a Glance
- Tasks: Optimise our website for user experience and performance while driving measurable results.
- Company: Join Unum UK, a leader in employee benefits with a mission to create happy workplaces.
- Benefits: Enjoy a generous bonus scheme, healthcare plan, and 27 days holiday plus more!
- Other info: Hybrid working model with opportunities for career growth and development.
- Why this job: Make a real impact on digital experiences and help shape the future of our website.
- Qualifications: Experience in website management, SEO, and a passion for digital marketing.
The predicted salary is between 31500 - 38500 £ per year.
Who are we? We’re a specialist employee benefits provider, striving to create healthy, happy workplaces. As part of the international Unum Group, we’re on a collective mission to help the working world thrive.
The role
What will you be doing? As our Web Optimisation Specialist, you'll take ownership of the day-to-day performance, optimisation and continuous improvement of unum.co.uk. Sitting within the Marketing team, you'll play a key role in ensuring our website delivers an excellent user experience, supports business objectives and remains accurate, accessible and effective. This is a hands-on role where you'll work across website management, SEO, user experience and conversion optimisation, making practical improvements that drive measurable results.
- Maintain and update website content, ensuring accuracy, consistency and alignment with brand and marketing objectives.
- Support the ongoing evolution of unum.co.uk, helping shape and implement improvements to site structure, navigation and user journeys.
- Partner with our digital agency and internal stakeholders to deliver website enhancements that improve customer experience and business performance.
- Monitor website performance, analyse user behaviour and identify opportunities to improve engagement, conversion and usability.
- Implement SEO best practices and technical recommendations to help improve search visibility and organic performance.
- Deliver Conversion Rate Optimisation (CRO) initiatives, including page improvements, content updates, testing activity and journey enhancements.
- Support backlog management and sprint planning, helping prioritise website developments in line with marketing objectives.
- Ensure website content and functionality meet WCAG AA accessibility standards and digital best practice requirements.
- Act as a key contact for website updates, troubleshooting issues and ensuring a consistently high-quality user experience.
- Stay up to date with digital marketing, website optimisation and user experience trends, bringing forward ideas for continuous improvement.
What will you bring? We're looking for someone who combines strong technical capability with a passion for creating better digital experiences. You'll enjoy working with detail, solving problems and making practical website improvements that deliver measurable impact.
- Experience managing and updating website content within a content management system.
- A strong understanding of website optimisation principles, including SEO, CRO and user experience best practice.
- Experience implementing SEO recommendations and supporting improvements to website performance.
- Strong attention to detail, with the ability to maintain high standards of accuracy across web content and digital journeys.
- Confidence analysing website data and performance metrics to identify opportunities for improvement.
- Experience working with digital agencies or multiple stakeholders to deliver website enhancements and projects.
- Strong organisational skills, with the ability to manage multiple priorities and deliver against deadlines.
- An understanding of website accessibility standards and a commitment to creating inclusive digital experiences.
- Experience of headless CMS platforms, such as Kontent.ai, would be advantageous.
- A proactive mindset with the confidence to identify opportunities, recommend improvements and take ownership of delivery.
- Excellent communication and collaboration skills, with the ability to build strong working relationships across teams.
- A genuine interest in digital marketing, website performance and continuous improvement.
Location: Hybrid working. 3 days in office, 2 days from home. From office locations in Dorking, London or Basingstoke.
Benefits: Generous bonus scheme, Healthcare Cash Plan (Level 1 funded), Defined Contribution pension scheme, Life assurance, Private Medical Insurance and Income Protection, Access to remote GP services, nutrition coaching, personal training, unlimited mental health support and medical second opinions, 27 days holiday, with the option to buy and sell up to 5 additional days (plus Bank Holidays), Salary sacrifice electric vehicle scheme with on-site charging facilities, Free shuttle bus from Dorking train station, Access to learning, development and career progression opportunities across Unum UK.
Why join us? At Unum, we’ve created a workplace where people feel supported to progress and grow, and can see their ambitions coming to life. As a part of our commitment to creating an inclusive workplace, we actively encourage applications from those with disabilities and those with long-term health conditions. If you meet the essential criteria for the role and choose to opt in to the scheme during your application, you will be offered an interview under the Disability Confident Scheme. If you need assistance and/or reasonable accommodation due to a disability during the application or recruiting process, please send a request to careers@unum.co.uk. We are proud to be a Disability Confident Employer.
Web Optimisation Specialist employer: Unum Group
At Unum UK, we pride ourselves on being an excellent employer, offering a supportive and inclusive work culture that prioritises employee wellbeing and professional growth. As a Customer Engagement Executive in our Dorking office, you'll enjoy competitive salaries, generous benefits, and the opportunity to collaborate with experienced marketing professionals while contributing to innovative campaigns that make a real impact. Join us to accelerate your career in a dynamic environment where your ideas are valued and your development is nurtured.
StudySmarter Expert Advice🤫
We think this is how you could land Web Optimisation Specialist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Unum Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Unum Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Unum Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Unum Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Web Optimisation Specialist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Unum Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Unum Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Unum Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Unum Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Unum Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Unum Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
