At a Glance
- Tasks: Lead innovative product marketing strategies from acquisition to retention.
- Company: Join Unum, a specialist employee benefits provider focused on healthy workplaces.
- Benefits: Generous bonus, private medical insurance, and 27 days holiday.
- Other info: Hybrid work model with a supportive and inclusive culture.
- Why this job: Make a real impact in a transformative role with growth opportunities.
- Qualifications: Experience in product marketing and strong leadership skills required.
The predicted salary is between 50000 - 60000 £ per year.
We’re a specialist employee benefits provider, striving to create healthy, happy workplaces. As part of the international Unum Group, we’re on a collective mission to help the working world thrive.
We are looking for an Integrated Product Marketing Manager to shape and deliver product marketing strategies across the entire customer journey, from prospecting and acquisition through to engagement and long-term retention. This is an influential role where you will work closely with stakeholders across the business to ensure product marketing strategies are insight-led, commercially robust and aligned with wider business priorities.
Key Responsibilities:- Lead integrated product marketing plans across the full customer lifecycle, from acquisition to engagement and retention.
- Own a digital-first approach to product marketing enablement, leveraging online platforms and UX principles to drive customer engagement and product adoption.
- Embed data-driven decision-making by using market research, customer insight and performance analytics to continuously optimise product marketing strategies.
- Shape and deliver event marketing strategies that reinforce brand and product positioning and deliver measurable impact.
- Act as the marketing lead for product changes and developments, defining positioning, messaging and go-to-market plans in close collaboration with cross-functional stakeholders.
- Partner with senior leaders to influence decision-making and ensure strategies are aligned to commercial and strategic objectives.
- Proven experience delivering product marketing strategies across the full customer lifecycle, including acquisition, engagement and retention.
- Strong people leadership capabilities, with experience in people management and coaching highly desirable.
- Demonstrable experience in digital-first marketing enablement, using platforms and UX principles to enhance engagement and adoption.
- Expertise in insight-led decision-making, including market research, customer behaviour analysis and performance optimisation.
- Confident communicator with the ability to influence senior stakeholders and lead through collaboration.
If you’re ready to make an impact, grow quickly and be part of something genuinely transformative, we’d love to hear from you.
The successful Integrated Product Marketing Manager can expect:
- Generous Bonus
- Private Medical Insurance
- DC pension scheme
- Life, medical and income Insurance
- Access to remote GP, nutrition coaching, personal training, unlimited mental health support and medical 2nd opinion
- 27 days holiday with the option to buy and sell holiday up to 5 days (plus Bank Holidays)
- Salary sacrifice electric car scheme with on site charging facilities.
- Free Shuttle Bus from Dorking Train Station
At Unum, we’ve created a workplace where people feel supported to progress and grow, and can see their ambitions coming to life. As a part of our commitment to creating an inclusive workplace, we actively encourage applications from those with disabilities and those with long-term health conditions. If you meet the essential criteria for the role and choose to opt in to the scheme during your application, you will be offered an interview under the Disability Confident Scheme. If you need assistance and/or reasonable accommodation due to a disability during the application or recruiting process, please send a request to careers@unum.co.uk. We are proud to be a Disability Confident Employer.
Integrated Product Marketing Manager in Dorking employer: Unum Group
Unum UK is an exceptional employer that prioritises the well-being and growth of its employees, offering a supportive work culture in a hybrid environment based in Dorking. With generous benefits such as private medical insurance, a robust pension scheme, and extensive mental health support, employees are empowered to thrive both personally and professionally. The company fosters a collaborative atmosphere where innovative ideas are welcomed, making it an ideal place for those looking to make a meaningful impact in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Integrated Product Marketing Manager in Dorking
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing strategies and successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company’s products and market position. Tailor your answers to show how your experience aligns with their goals, especially in product marketing.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love hearing from passionate candidates like you!
We think you need these skills to ace Integrated Product Marketing Manager in Dorking
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in product marketing strategies. We want to see how your skills align with our mission of creating healthy, happy workplaces.
Showcase Your Digital Savvy:Since we’re all about a digital-first approach, don’t forget to mention any experience you have with online platforms and UX principles. This will help us see how you can drive customer engagement and product adoption.
Be Insight-Led:We love data-driven decision-making! Include examples of how you've used market research and customer insights to optimise marketing strategies. This will show us that you can shape effective product marketing plans.
Communicate Clearly:As a confident communicator, make sure your application reflects your ability to influence and collaborate with stakeholders. We want to know how you can lead through teamwork and ensure alignment with our commercial objectives.
How to prepare for a job interview at Unum Group
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand the products you'll be marketing. Familiarise yourself with their features, benefits, and how they fit into the customer journey. This will help you speak confidently about how you can shape and deliver effective marketing strategies.
✨Showcase Your Digital Savvy
Since this role emphasises a digital-first approach, be prepared to discuss your experience with online platforms and UX principles. Bring examples of past campaigns where you've successfully driven customer engagement and product adoption through digital channels.
✨Bring Data to the Table
Highlight your expertise in data-driven decision-making. Be ready to share specific instances where you've used market research and customer insights to optimise marketing strategies. This will demonstrate your ability to embed analytics into your work.
✨Prepare for Stakeholder Engagement
This position requires collaboration with senior leaders and cross-functional teams. Think of examples where you've influenced decision-making or led projects through collaboration. Showing that you can effectively communicate and align strategies with business objectives will set you apart.
