At a Glance
- Tasks: Lead exciting digital campaigns and engage our community through creative storytelling.
- Company: Join Biotiful, the UK's number 1 Kefir brand with a passionate team.
- Benefits: Enjoy a competitive package, hybrid working, and a vibrant work culture.
- Other info: We celebrate diversity and welcome applicants from all backgrounds.
- Why this job: Make a real impact in gut health while showcasing your digital marketing skills.
- Qualifications: 4+ years in marketing with a flair for creativity and data-driven strategies.
The predicted salary is between 40000 - 50000 € per year.
Location: Hammersmith, ENG, GB, W6 8DA
Contract: Full-Time, Permanent
Office-days: Monday, Tuesday, Thursday
Biotiful are responsible for creating and pioneering the Kefir category in the UK, from zero in 2012 to over £100m today and are the driving force behind Kefir being the fastest growing sub-category within Dairy. Biotiful is the number 1 Kefir brand in the UK and the 6th largest Yogurt brand overall in the UK. With strong momentum, big ambitions and a passionate team, we’re building something special and – we’re looking for a passionate, driven and purpose-led Social Media & Digital Marketing Manager.
At Biotiful Gut Health, we’re on a mission to bring gut health to the nation – and digital is at the heart of how we inspire, educate and build momentum. In this role, you’ll help us ignite powerful digital campaigns and help more people discover the transformational benefits of kefir. You’ll own our digital brand presence, from paid media to CRM and social storytelling. You’ll craft and activate stand‑out campaigns across all key digital touchpoints – turning brand campaigns into cultural moments, sparking conversation and nurturing our growing community of gut health advocates.
If you’re a bold thinker, digitally fluent and just reading this has given you butterflies – this could be the perfect fit.
Roles & responsibilities
- Lead integrated digital campaigns across paid, owned and earned channels.
- Manage paid digital media strategy (Meta, TikTok, Google, YouTube) with agency partners.
- Plan and publish social content across Instagram, TikTok, Facebook and LinkedIn.
- Develop engaging content and influencer collaborations.
- Grow and engage our community through storytelling and UGC.
- Oversee website updates, SEO and UX improvements.
- Drive CRM and email marketing strategy using segmentation and insights.
- Track performance and optimise campaigns using analytics tools.
What you will need to succeed
- 4+ years in marketing, ideally with some digital experience.
- Experience in FMCG or wellness is desirable.
- Strong campaign management and commercial acumen.
- Hands‑on experience with Meta Ads, Google Ads, SEO, Klaviyo and CMS is desirable.
- Creative flair with a data‑driven mindset.
- Collaborative, organised and outcome‑focused.
- Bonus: an interest in and passion for gut health and kefir!
If this sounds like you and you’re ready to make an impact, we’d love to hear from you! At Biotiful, we’re committed to creating an inclusive workplace where everyone feels they belong. We welcome applications from all backgrounds and encourage people to apply even if they don’t meet every requirement listed. If you need reasonable adjustments at any stage of the recruitment process, please let us know – we’re happy to support you. We can offer a hybrid working model, competitive package and great working environment so if you’re interested, please apply via the link.
Social Media & Digital Marketing Manager employer: Unternehmensgruppe Theo Müller
At Biotiful, we pride ourselves on being a dynamic and innovative employer, dedicated to fostering a collaborative and inclusive work culture in the heart of Hammersmith. Our commitment to employee growth is reflected in our supportive environment, where creativity and passion for gut health are celebrated, alongside competitive packages and a hybrid working model that promotes work-life balance. Join us in our mission to revolutionise gut health and be part of a passionate team driving the fastest growing sub-category within Dairy.
Contact Detail:
Unternehmensgruppe Theo Müller Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Social Media & Digital Marketing Manager
✨Tip Number 1
Get your networking game on! Connect with people in the industry, attend events, and engage on social media. You never know who might have a lead on that perfect role.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best digital campaigns and social media work. This is your chance to shine and demonstrate what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job postings; reach out to companies you admire, like Biotiful, and express your interest. A well-timed email can make all the difference.
✨Tip Number 4
Stay updated on trends! Follow industry news and be ready to discuss recent developments in digital marketing and gut health. It shows you're passionate and knowledgeable, which employers love!
We think you need these skills to ace Social Media & Digital Marketing Manager
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for gut health and kefir shine through! We want to see that you’re not just looking for a job, but that you genuinely care about making an impact in this space.
Tailor Your Experience:Make sure to highlight your relevant experience in digital marketing and campaign management. We love seeing how your past roles have prepared you for this position, so don’t hold back on the details!
Be Creative:This role is all about creativity, so don’t be afraid to showcase your unique style in your application. Whether it’s through your writing or the way you present your achievements, we want to see your creative flair!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with Biotiful!
How to prepare for a job interview at Unternehmensgruppe Theo Müller
✨Know Your Digital Stuff
Make sure you brush up on the latest trends in social media and digital marketing. Familiarise yourself with platforms like Meta, TikTok, and Google Ads, as well as SEO strategies. Being able to discuss recent campaigns or innovations will show your passion and expertise.
✨Showcase Your Creativity
Prepare examples of past campaigns you've led or contributed to, especially those that had a strong creative angle. Think about how you can turn brand messages into cultural moments, just like Biotiful aims to do. Bring your portfolio if you have one!
✨Understand the Brand
Dive deep into Biotiful's mission and values before the interview. Knowing their journey in the Kefir market and their community engagement strategies will help you align your answers with their goals. Show them you’re not just interested in the role, but in their vision too.
✨Be Data-Driven
Since the role requires a mix of creativity and analytics, be ready to discuss how you've used data to optimise campaigns in the past. Prepare to talk about specific metrics you've tracked and how they influenced your decisions. This will demonstrate your commercial acumen and strategic thinking.
