At a Glance
- Tasks: Lead exciting digital campaigns and engage a community passionate about gut health.
- Company: Join Biotiful Gut Health, the UK's top Kefir brand with a vibrant culture.
- Benefits: Competitive salary, flexible working days, and a chance to make a real impact.
- Other info: Inclusive workplace welcoming diverse backgrounds and experiences.
- Why this job: Be at the forefront of digital marketing in a booming wellness industry.
- Qualifications: 4+ years in digital marketing with a flair for creativity and data.
The predicted salary is between 40000 - 50000 £ per year.
Biotiful Gut Health is the number 1 Kefir brand in the UK, growing the sector from zero in 2012 to over £100m today, and is the leading force behind kefir’s growth within Dairy.
Role Overview: Social Media & Digital Marketing Manager – Fixed‑Term Contract. Full‑time, 3‑4 month contract, starting ASAP, located in Hammersmith with office days on Monday, Tuesday, Thursday.
As the Social Media & Digital Marketing Manager, you will own the digital brand presence from paid media to CRM and social storytelling, crafting and activating campaigns across all key digital touchpoints to ignite powerful digital initiatives and build a community of gut health advocates.
Responsibilities:
- Lead integrated digital campaigns across paid, owned, and earned channels.
- Manage paid digital media strategy (Meta, TikTok, Google, YouTube) with agency partners.
- Plan and publish social content across Instagram, TikTok, Facebook, and LinkedIn.
- Develop engaging content and influencer collaborations.
- Grow and engage community through storytelling and user‑generated content.
- Oversee website updates, SEO, and UX improvements.
- Drive CRM and email marketing strategy using segmentation and insights.
- Track performance and optimise campaigns using analytics tools.
Qualifications:
- 4+ years in digital marketing, ideally in FMCG or wellness.
- Strong campaign management and commercial acumen.
- Hands‑on experience with Meta Ads, Google Ads, SEO, Klaviyo, and CMS.
- Creative flair with a data‑driven mindset.
- Collaborative, organised, and outcome‑focused.
- Bonus: a passion for gut health and kefir.
EEO Statement: At Biotiful, we’re committed to creating an inclusive workplace where everyone feels they belong. We welcome applications from all backgrounds and encourage people to apply even if they don’t meet every requirement listed. If you need reasonable adjustments at any stage of the recruitment process, please let us know – we’re happy to support you.
Social & Digital Marketing Lead — Fixed-Term employer: Unternehmensgruppe Theo Müller
Biotiful Gut Health is an exceptional employer, offering a vibrant work culture that champions creativity and collaboration in the heart of Hammersmith. With a commitment to employee growth and inclusivity, we provide opportunities for professional development while working on impactful digital marketing campaigns that resonate with a community passionate about gut health. Join us to be part of a pioneering brand that not only leads the market but also values your contributions and well-being.
Contact Details:
Unternehmensgruppe Theo Müller Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Social & Digital Marketing Lead — Fixed-Term
✨Tip Number 1
Get your networking game on! Connect with people in the industry, especially those who work at Biotiful Gut Health or similar companies. Attend events, join online forums, and don’t be shy to slide into DMs on LinkedIn. You never know who might help you land that interview!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best digital marketing campaigns. Include metrics and results to demonstrate your impact. This is your chance to shine and show how you can contribute to Biotiful’s growth!
✨Tip Number 3
Prepare for the interview like it’s the Super Bowl! Research Biotiful Gut Health, understand their brand voice, and think about how you can enhance their digital presence. Be ready to discuss your past experiences and how they align with the role of Social Media & Digital Marketing Manager.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Biotiful team. Let’s get you that dream job!
We think you need these skills to ace Social & Digital Marketing Lead — Fixed-Term
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for gut health and kefir shine through! We want to see that you’re not just ticking boxes but genuinely excited about the role and what we do at Biotiful.
Tailor Your Experience:Make sure to highlight your relevant experience in digital marketing, especially in FMCG or wellness. We love seeing how your past roles have prepared you for this position, so don’t hold back on those details!
Be Creative:This role is all about storytelling and engaging content, so don’t be afraid to showcase your creative flair in your application. Whether it’s a unique format or an interesting angle, we appreciate fresh ideas!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Unternehmensgruppe Theo Müller
✨Know Your Stuff
Make sure you’re well-versed in Biotiful Gut Health and their journey in the kefir market. Familiarise yourself with their products, values, and recent campaigns. This will show your genuine interest and help you connect your experience to their needs.
✨Showcase Your Digital Savvy
Prepare to discuss your hands-on experience with digital marketing tools like Meta Ads, Google Ads, and Klaviyo. Bring examples of successful campaigns you've managed, focusing on how you used data to drive decisions and optimise performance.
✨Be Creative and Collaborative
Think of innovative ideas for social content and influencer collaborations that could resonate with Biotiful’s audience. Be ready to share your thoughts on community engagement and storytelling, as they’re key to building a loyal customer base.
✨Ask Insightful Questions
Prepare thoughtful questions about their current digital strategies and future goals. This not only shows your enthusiasm but also helps you gauge if the role aligns with your career aspirations and values.
