At a Glance
- Tasks: Lead exciting digital campaigns and engage a community passionate about gut health.
- Company: Join Biotiful Gut Health, the UK's top Kefir brand with a vibrant culture.
- Benefits: Full-time contract with flexible office days and a dynamic work environment.
- Other info: Inclusive workplace welcoming diverse backgrounds and experiences.
- Why this job: Make a real impact in the wellness sector while showcasing your creativity.
- Qualifications: 4+ years in digital marketing with a flair for creativity and data.
The predicted salary is between 40000 - 50000 £ per year.
Biotiful Gut Health is the number 1 Kefir brand in the UK, growing the sector from zero in 2012 to over £100m today, and is the leading force behind kefir’s growth within Dairy.
Role Overview: Social Media & Digital Marketing Manager – Fixed‑Term Contract. Full‑time, 3‑4 month contract, starting ASAP, located in Hammersmith with office days on Monday, Tuesday, Thursday.
As the Social Media & Digital Marketing Manager, you will own the digital brand presence from paid media to CRM and social storytelling, crafting and activating campaigns across all key digital touchpoints to ignite powerful digital initiatives and build a community of gut health advocates.
Responsibilities:
- Lead integrated digital campaigns across paid, owned, and earned channels.
- Manage paid digital media strategy (Meta, TikTok, Google, YouTube) with agency partners.
- Plan and publish social content across Instagram, TikTok, Facebook, and LinkedIn.
- Develop engaging content and influencer collaborations.
- Grow and engage community through storytelling and user‑generated content.
- Oversee website updates, SEO, and UX improvements.
- Drive CRM and email marketing strategy using segmentation and insights.
- Track performance and optimise campaigns using analytics tools.
Qualifications:
- 4+ years in digital marketing, ideally in FMCG or wellness.
- Strong campaign management and commercial acumen.
- Hands‑on experience with Meta Ads, Google Ads, SEO, Klaviyo, and CMS.
- Creative flair with a data‑driven mindset.
- Collaborative, organised, and outcome‑focused.
- Bonus: a passion for gut health and kefir.
EEO Statement: At Biotiful, we’re committed to creating an inclusive workplace where everyone feels they belong. We welcome applications from all backgrounds and encourage people to apply even if they don’t meet every requirement listed. If you need reasonable adjustments at any stage of the recruitment process, please let us know – we’re happy to support you.
Social & Digital Marketing Lead — Fixed-Term in London employer: Unternehmensgruppe Theo Müller
At Biotiful Gut Health, we pride ourselves on being a dynamic and innovative employer, fostering a vibrant work culture that champions creativity and collaboration. Located in the heart of Hammersmith, our team enjoys a supportive environment with flexible office days, ample opportunities for professional growth, and a shared passion for promoting gut health through our leading Kefir brand. Join us to make a meaningful impact in the wellness sector while being part of a community that values inclusivity and personal development.
Contact Details:
Unternehmensgruppe Theo Müller Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Social & Digital Marketing Lead — Fixed-Term in London
✨Tip Number 1
Get your networking game on! Connect with people in the industry, especially those who work at Biotiful or similar companies. Attend events, join online forums, and don’t be shy to slide into DMs on LinkedIn. You never know who might help you land that interview!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best digital marketing campaigns. Include metrics and results to back up your achievements. This will give you an edge and show potential employers that you mean business.
✨Tip Number 3
Prepare for the interview like it’s the Super Bowl! Research Biotiful Gut Health, understand their brand voice, and come up with ideas on how you can elevate their digital presence. Be ready to discuss your past experiences and how they relate to the role.
✨Tip Number 4
Don’t forget to follow up! After your interview, send a thank-you email expressing your appreciation for the opportunity. It’s a great way to keep yourself top of mind and show your enthusiasm for the role. Plus, it’s just good manners!
We think you need these skills to ace Social & Digital Marketing Lead — Fixed-Term in London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for gut health and kefir shine through! We want to see that you’re not just looking for a job, but that you genuinely care about the brand and its mission.
Tailor Your Experience:Make sure to highlight your relevant experience in digital marketing, especially in FMCG or wellness. We love seeing how your past roles have prepared you for this position, so don’t hold back on those details!
Be Creative:Since this role involves crafting engaging content, show us your creative flair in your application. Whether it’s through your writing style or examples of past campaigns, we want to see how you can bring ideas to life!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates during the process!
How to prepare for a job interview at Unternehmensgruppe Theo Müller
✨Know Your Stuff
Make sure you’re well-versed in Biotiful Gut Health and their journey in the kefir market. Familiarise yourself with their products, values, and recent campaigns. This will show your genuine interest and help you connect your experience to their needs.
✨Showcase Your Digital Savvy
Prepare to discuss your hands-on experience with digital marketing tools like Meta Ads, Google Ads, and Klaviyo. Bring examples of successful campaigns you've managed, focusing on how you used data to drive decisions and optimise performance.
✨Be Creative and Collaborative
Think of innovative ideas for social content and influencer collaborations that could resonate with their audience. Be ready to share how you’ve worked with teams in the past to bring campaigns to life, highlighting your collaborative spirit.
✨Engage with Their Community
Demonstrate your understanding of community engagement through storytelling and user-generated content. Prepare to discuss strategies you've used to grow and engage communities, as this is key to the role at Biotiful.
