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- Tasks: Analyse digital performance and optimise data strategies for impactful client solutions.
- Company: Join UNRVLD, a leading digital experience agency focused on transformation.
- Benefits: Competitive salary, 25 days leave, hybrid work, and perks like private healthcare.
- Why this job: Shape data-driven decisions and work with cutting-edge analytics tools.
- Qualifications: 2+ years in Google Analytics and Tag Manager; SQL skills are a plus.
- Other info: Diverse and inclusive workplace with excellent career growth opportunities.
The predicted salary is between 36000 - 60000 £ per year.
At UNRVLD, performance measurement and digital insight are critical to everything we do. As part of our design and build capability, but also as part of our approach to continuous improvement delivery through ongoing data strategy, Experience Optimisation and AI solutions, we want to support our clients in becoming sophisticated, impactful and mature data-driven organisations.
We’re looking for a Digital Performance Analyst to help us enable advanced, reliable digital measurement across web and app environments, making sure the data is clean, actionable and trusted — so better decisions can be made, faster.
You’ll work with smart, curious people on complex, high-impact client challenges, with space to grow your skills, influence data strategy and shape how organisations use insight to move faster and smarter.
If you love solving complex tracking problems, working with modern analytics stacks including Google Analytics (GA4), Google Tag Manager (GTM), BigQuery, and SQL, and turning data into meaningful insight, this role is for you.
What you’ll be doing:
- Configure, implement and optimise tags, triggers and variables in Google Tag Manager (web and app).
- Design tracking plans, data layers and measurement frameworks aligned to real client business outcomes.
- Troubleshoot and resolve analytics issues using debugging and validation tools to maintain data quality.
- Configure GA4 including custom events, enhanced eCommerce, dashboards and cross-domain tracking.
- Build and optimise SQL queries in BigQuery for analysis, reporting and data validation.
- Monitor analytics health, identifying anomalies and inconsistencies across platforms.
- Explore data to generate insight — supporting experimentation reporting, segmentation, and commercial forecasting.
- Translate technical findings into clear, actionable recommendations for non-technical stakeholders.
What does success look like?
- Seamless analytics and tagging implementations using GA4 and GTM, delivering accurate, decision-ready data. (Experience supporting digital experimentation is a bonus.)
- Well-documented tagging implementations, QA processes and bug fixes delivered on time with minimal disruption.
- Powerful analytics and reporting workflows using BigQuery, SQL, and Looker Studio (or similar) to uncover deeper business insights.
- Confidently equipping clients and internal teams with documentation, training materials, and clear data-journey mapping.
What we’re looking for:
- 2+ years’ hands-on experience with Google Analytics (GA4) and Google Tag Manager (GTM).
- Experience using SQL and BigQuery for digital analytics and reporting.
- Strong troubleshooting and debugging skills for analytics implementations.
- Ability to clearly explain technical concepts to non-technical audiences.
- Familiarity with privacy, consent management and data regulation (GDPR, CCPA).
- Data visualisation experience with Looker Studio, Power BI or Tableau.
Qualifications:
- Bachelor’s degree in Marketing, Computer Science, Mathematics, or a related field.
- Google Analytics or Google Tag Manager certifications (desirable).
- 2–3 years’ relevant experience in digital analytics, tag management or similar roles.
This is a hybrid position, and can be based in any of our UK offices - Manchester, London, Leeds, Cardiff or Belfast.
Our commitment to diversity, equality & inclusion:
We’re an equal opportunities employer who celebrate diversity and are committed to creating an inclusive environment for all employees. We want to ensure that our hiring process is accessible throughout, so, if you need reasonable adjustments for any part of the application and interview process, please contact the talent team to let us know the nature of your request.
We offer:
- Excellent competitive salary based on your experience.
- 25 days leave with the opportunity to buy and sell through our trading scheme.
- Private Healthcare Insurance via Bupa.
- 9-day Fortnight – work your hours over 9 days and take the 10th day off.
- We offer a hybrid working environment with 2 days a week working at one of our vibrant, modern offices located in London, Leeds, Manchester, Cardiff, Belfast and Lithuania.
- Annual team away days.
- Employee Assistance programme (EAP).
- Enhanced Maternity & Paternity.
- Perkbox benefit - where you have access to over 1,000 perks and discounts to make your money go further.
- Training and development.
- Cycle to work scheme.
- Electric Vehicle scheme.
About us:
UNRVLD is a digital experience and technology agency that puts business outcomes first. We work with results driven organisations of all types and sizes, where digital experience is business critical. Our mission is to deliver the outcomes organisations need to become truly unrivalled – enabling them to set a new standard within their industry. Our service offer is built around two core pillars of; full digital transformation, including new digital product creation and the optimisation programmes designed to maximise the performance of existing digital platforms and technology. UNRVLD has a deep and rich digital heritage with over 22 years of market experience. We have some of the best talent in the industry working with us and have never lost sight of who we are and where we want to get to. Our aim is to be as much about people with purpose as it is about the organisations we work for. We are at a pivotal moment in our journey as we plan significant and strategic growth supported by a highly experienced Executive and Non-Executive Board and, combined with a team of highly skilled, committed, and collaborative individuals driven to deliver valuable business outcomes for the clients we serve.
Digital Performance Analyst in Manchester employer: UNRVLD
Contact Detail:
UNRVLD Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Performance Analyst in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend meetups, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your projects, especially those involving Google Analytics, GTM, and SQL. This gives you a chance to demonstrate your expertise and makes you stand out from the crowd.
✨Tip Number 3
Prepare for interviews by brushing up on common analytics scenarios. Be ready to discuss how you've tackled tracking issues or optimised data strategies in the past. Practice explaining technical concepts in simple terms, as you'll need to communicate effectively with non-technical stakeholders.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our team at UNRVLD.
We think you need these skills to ace Digital Performance Analyst in Manchester
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Digital Performance Analyst role. Highlight your experience with Google Analytics, GTM, and SQL, and show how your skills align with what we’re looking for at UNRVLD.
Showcase Your Problem-Solving Skills: We love candidates who can tackle complex tracking issues! Include examples of how you've resolved analytics problems in the past, especially using debugging tools or implementing measurement frameworks.
Keep It Clear and Concise: When writing your application, be straightforward. Use clear language to explain your technical skills and experiences, especially when translating complex concepts for non-technical audiences. We want to see your ability to communicate effectively!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at UNRVLD!
How to prepare for a job interview at UNRVLD
✨Know Your Tools Inside Out
Make sure you’re well-versed in Google Analytics (GA4), Google Tag Manager (GTM), and SQL. Familiarise yourself with their latest features and best practices, as you might be asked to demonstrate your knowledge or solve a problem on the spot.
✨Prepare Real-World Examples
Think of specific instances where you've successfully implemented tracking plans or resolved analytics issues. Be ready to discuss how your actions led to improved data quality or business outcomes, as this will showcase your hands-on experience.
✨Communicate Clearly
Since you'll need to explain technical concepts to non-technical stakeholders, practice simplifying complex ideas. Use analogies or straightforward language to ensure your points are easily understood, which will highlight your communication skills.
✨Show Your Problem-Solving Skills
Be prepared to tackle hypothetical scenarios or case studies during the interview. Think through your approach to troubleshooting analytics issues or optimising data strategies, as demonstrating your analytical thinking will impress the interviewers.