At a Glance
- Tasks: Lead a team in optimising client experiences through innovative experimentation and AI integration.
- Company: Join UNRVLD, a forward-thinking company at the forefront of Experience Optimisation.
- Benefits: Enjoy hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on continuous learning and development.
- Why this job: Shape the future of client experiences while leading a dynamic team in a modern environment.
- Qualifications: 3-5 years in CRO or digital optimisation with strong leadership and AI familiarity.
The predicted salary is between 60000 - 80000 £ per year.
The role UNRVLD is looking for an experienced XO Lead to sit at the heart of our evolving Experience Optimisation practice — growing and managing a team of XO Consultants, owning day-to-day delivery quality, and acting as the senior practitioner on our most complex client accounts. This is a hands-on leadership role with a genuinely modern brief. You will be the connective tissue between strategic direction (set by the Head of XO) and delivery (executed by the XO Consultant team). You will lead and run experimentation programmes, lead senior client relationships, and play a central role in shaping how UNRVLD evolves the XO practice and incorporates AI across the XO service — both as a tool for how we work and as a capability we build into what we deliver for clients.
What you will do
- Own delivery quality on XO client accounts — manage the end-to-end process of experimentation programmes, ensuring programmes are rigorous, statistically sound, and consistently excellent, including where AI tools contribute to variant creation, research synthesis, or results analysis.
- Act as the senior day-to-day client contact on key accounts, running and evolving strategically aligned programmes and presenting findings clearly and confidently to senior client stakeholders, leading the discovery of conversion opportunities through data analysis and hypotheses development.
- Work with the Head of XO in embedding and governing UNRVLD's standards for AI use within XO delivery — which tools, for which tasks, with what level of human review — and evolve those standards as the tooling landscape moves.
- Work with the Head of XO to evolve how analytics, CRO, SEO, and personalisation work together — contributing to joined-up insight, coordinated test planning, and a single client narrative and optimisation roadmap.
- Evaluate new AI tools relevant to XO delivery — from LLMs for research synthesis to AI-assisted features in experimentation platforms to ML-driven personalisation — and make practical recommendations on adoption.
- Support the Head of XO on new business pitches — shaping proposed approaches, contributing to programme design, and helping to articulate the AI dimension of the XO proposition.
- Identify opportunities to deepen and expand client programmes, surfacing signals to the Head of XO.
- Line manage and develop a team of XO Consultants (CRO, Personalisation, Data analytics) — running 1:1s, reviewing work, coaching on methodology, and building genuine AI fluency across the team.
What we are looking for
Essential
- 3–5 years in CRO, experimentation, personalisation, or digital optimisation, with experience managing and developing line reports.
- Strong experimentation methodology — confident designing tests, interpreting results, and challenging statistically unsound practice.
- Practical familiarity with AI tools in a professional context — you are already using LLMs, AI-assisted platform features, or similar tools in your day-to-day work, and you have a considered view on where they add value and where they need scrutiny.
- Direct client management experience — comfortable leading programme reviews and presenting to senior stakeholders.
- Hands-on experience with experimentation and personalisation platforms such as Sitecore, Optimizely, VWO, or equivalent.
- Working knowledge of analytics tools — GA4 and/or Adobe Analytics / Quantum Metrics, and behavioural analytics tools such as HotJar / UserTesting — and the ability to independently pull, synthesise and interpret data.
- A collaborative working style — able to work effectively across CRO, SEO, UX, data, and personalisation disciplines and effectively manage workloads with PMs.
- Agency background with multi-client experience.
Desirable
- Experience evaluating or adopting AI tools within a delivery team — not just using them personally, but thinking about standards, governance, and team capability.
- Understanding of how ML-driven decisioning and AI-powered personalisation differ from rules-based approaches.
- Experience working within or alongside an SEO team, with an understanding of how search intent connects to on-site experience.
- Exposure to personalisation platforms or audience segmentation approaches and experience designing and running personalisation programmes.
About you
You are a strong CRO practitioner who is ready to lead — and who has a genuinely curious, practical relationship with AI and its integration into the XO space. You have the deep knowledge on CRO and experimentation methodology, a laser focus on client ROI, you are engaging and confident with clients, you have the appetite to develop people, and you are meticulous in your planning and delivery. You are interested in building and evolving something special — a team, a way of working, a practice that far surpasses our competitors. You do not need to have all the answers on AI in XO. But you need to be the person in the room who is asking the right questions about it.
Location and working
Your local office: London. Hybrid working. Some client travel.
Experience Optimisation (XO) Lead in London employer: UNRVLD
At UNRVLD, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. As the Experience Optimisation (XO) Lead, you will not only lead a talented team but also have the opportunity to shape the future of our XO practice, integrating cutting-edge AI tools into our delivery. With a focus on employee growth and development, we offer a supportive environment in London that encourages curiosity and excellence, making it a truly rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Experience Optimisation (XO) Lead in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for UNRVLD and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like UNRVLD are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with UNRVLD on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at UNRVLD. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Experience Optimisation (XO) Lead in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit UNRVLD. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of UNRVLD:Show us that you’ve done your homework! In your application, briefly mention what you admire about UNRVLD’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at UNRVLD
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at UNRVLD will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At UNRVLD, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
