At a Glance
- Tasks: Lead CRM management and execute AI-driven ABM campaigns to drive business growth.
- Company: Join UNRVLD, a dynamic digital experience agency with exciting clients.
- Benefits: Enjoy competitive salary, hybrid work, 25 days leave, and unique perks.
- Other info: Diverse and inclusive workplace with excellent career development opportunities.
- Why this job: Be at the forefront of marketing tech and make a real impact.
- Qualifications: Experience with CRM tools and a passion for AI in marketing.
The predicted salary is between 40000 - 50000 £ per year.
We're looking for a technically sharp, curious B2B sales and marketing operations professional to join our marketing team here at UNRVLD, a digital experience and technology agency with clients including Diageo, Smeg, Crystal Palace FC, Linklaters and Arup. This role could be based from either our London or Manchester offices.
As the GTM Engineer, you will lead CRM management, audience definition, ABM campaign execution and reporting for UNRVLD. As a role working with emerging technology, we are open to applications from a variety of backgrounds. We’re looking for candidates with a hunger to experiment and learn with AI tools, while obsessing about the quality of our CRM data to support business growth.
Working with the Marketing and Business Development teams, you will support the execution of UNRVLD's top of funnel inbound and outbound strategy by identifying target companies and contacts within our ICP, building intelligence on them, and enabling the team to engage them through marketing and business development activity.
Key Role Responsibilities- Become an expert user of our sales and marketing operations platforms, including HubSpot, Airtable, research tools such as Hunter and LinkedIn Sales Navigator, and our AI orchestration platform. Support others in the team with using these tools.
- Lead audience research and profiling focused on our Ideal Customer Profile, identifying relevant targets at company and contact level and building market intelligence to inform marketing activity.
- Identify and build AI agents, skills and workflows using our marketing automation and AI platforms to maximise the team's capability, focusing on reducing manual workload around audience building, data hygiene, reporting and market insights.
- Build audiences for, and report on, campaigns promoting content, events and other conversion points to UNRVLD's target audience across owned and earned channels.
- Develop insights on companies and contacts in our ABM programme, including their digital strategy, key platforms, challenges and likely buying cycle, to inform personalised engagement.
- Work with the Business Development Team to identify prospects for outbound activity and report on the results.
- The successful candidate must have the legal right to work in the role's location by the start of their employment.
- Experience working in a digital agency, technology vendor or other digital-first B2B business.
- Practical experience with CRM and marketing automation tools, particularly HubSpot.
- Familiarity with audience research and data enrichment tools such as LinkedIn Sales Navigator, Hunter or similar.
- Experience building or working with AI agents, automations or workflow tools to improve marketing operations is highly desirable.
- Comfortable working with CRM data: building segments, cleaning records, reporting on campaign performance.
- Experience with ABM or account-based outreach programmes is useful.
- Excellent competitive salary based on your experience.
- Opportunity to work hybrid from our head office based in Soho, London.
- 25 days leave with the opportunity to buy and sell through our trading scheme.
- Pension scheme.
- Private Healthcare Insurance via Bupa Insurance.
- 9‑day Fortnight – work your hours over 9 days and take the 10th day off.
- Annual team away days.
- Employee Assistance programme (EAP).
- Enhanced Maternity & Paternity leave.
- Perkbox benefit - where you have access to over 1,000 perks and discounts to make your money go further.
- Training and development.
- Cycle to work scheme.
- Electric Vehicle scheme.
- Eyecare vouchers & annual flu vaccination.
- Some of our benefits are eligible following successful probation.
Our commitment to diversity, equality & inclusion: We’re an equal opportunities employer who celebrate diversity and are committed to creating an inclusive environment for all employees.
GTM Engineer: Marketing Ops & AI-Driven ABM employer: UNRVLD
At UNRVLD, we pride ourselves on being an innovative digital experience and technology agency that fosters a collaborative and inclusive work culture. With a focus on employee growth, we offer extensive training opportunities, a hybrid working model from our vibrant Soho office, and a comprehensive benefits package including private healthcare and a 9-day fortnight. Join us to work with cutting-edge technology and renowned clients while enjoying a supportive environment that values diversity and encourages experimentation.
StudySmarter Expert Advice🤫
We think this is how you could land GTM Engineer: Marketing Ops & AI-Driven ABM
✨Tip Number 1
Get to know the company inside out! Research UNRVLD's projects, clients, and culture. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn, join relevant groups, and engage in discussions. This can give you insider info and might even lead to a referral!
✨Tip Number 3
Prepare for the interview by practising common questions related to CRM and marketing operations. Think about how your experience aligns with their needs, especially around AI tools and audience research.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team at UNRVLD.
We think you need these skills to ace GTM Engineer: Marketing Ops & AI-Driven ABM
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of GTM Engineer. Highlight your experience with CRM tools like HubSpot and any marketing ops you've done. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share your passion for B2B marketing and how you’ve used AI tools in past roles. Let us know why you're excited about joining UNRVLD and how you can contribute to our team.
Showcase Your Curiosity:We love candidates who are eager to learn! Mention any projects where you experimented with new technologies or tools, especially in marketing operations. This shows us you’re ready to dive into the innovative work we do.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at UNRVLD
✨Know Your Tools
Familiarise yourself with the CRM and marketing automation tools mentioned in the job description, especially HubSpot and LinkedIn Sales Navigator. Being able to discuss your experience with these platforms will show that you're ready to hit the ground running.
✨Research the Company and Clients
Dive deep into UNRVLD's work and their clients like Diageo and Crystal Palace FC. Understanding their digital strategies and challenges will help you tailor your responses and demonstrate your genuine interest in the role.
✨Showcase Your Curiosity
Since they’re looking for someone who’s eager to experiment with AI tools, prepare examples of how you've used technology to improve processes or outcomes in previous roles. This will highlight your innovative mindset and adaptability.
✨Prepare for Audience Profiling Questions
Expect questions about audience research and ABM strategies. Be ready to discuss how you would identify and engage target companies and contacts, as well as how you would build market intelligence to support marketing activities.
