At a Glance
- Tasks: Lead a team in optimising client experiences through experimentation and AI integration.
- Company: Join UNRVLD, a forward-thinking company at the forefront of Experience Optimisation.
- Benefits: Enjoy hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and client success.
- Why this job: Make a real impact by shaping how AI enhances client experiences and drives results.
- Qualifications: 3-5 years in CRO or digital optimisation with strong leadership and analytical skills.
The predicted salary is between 60000 - 80000 £ per year.
UNRVLD is looking for an experienced XO Lead to sit at the heart of our evolving Experience Optimisation practice – growing and managing a team of XO Consultants, owning day‑to‑day delivery quality, and acting as the senior practitioner on our most complex client accounts. This role is a hands‑on leadership position, bridging strategic direction (established by the Head of XO) and delivery (executed by the XO Consultant team).
Responsibilities include:
- Leading and running experimentation programmes, managing senior client relationships, and shaping how UNRVLD evolves the XO practice and incorporates AI across the XO service.
- Owning delivery quality on XO client accounts, managing the end‑to‑end process of experimentation programmes to ensure programmes are rigorous, statistically sound, and consistently excellent.
- Acting as the senior day‑to‑day client contact on key accounts, running and evolving strategically aligned programmes and presenting findings clearly and confidently to senior client stakeholders.
- Working with the Head of XO to embed and govern UNRVLD’s standards for AI use within XO delivery.
- Collaborating with the Head of XO to evolve how analytics, CRO, SEO, and personalisation work together.
- Evaluating new AI tools relevant to XO delivery and making practical recommendations on adoption.
- Supporting the Head of XO on new business pitches—shaping proposed approaches, contributing to programme design, and articulating the AI dimension of the XO proposition.
- Identifying opportunities to deepen and expand client programmes.
- Line-managing and developing a team of XO Consultants—running 1:1s, reviewing work, coaching on methodology, and building genuine AI fluency across the team.
What we are looking for:
Essential:
- 3–5 years in CRO, experimentation, personalisation, or digital optimisation, with experience managing and developing line reports.
- Strong experimentation methodology—confident designing tests, interpreting results, and challenging statistically unsound practice.
- Practical familiarity with AI tools in a professional context.
- Direct client management experience—comfortable leading programme reviews and presenting to senior stakeholders.
- Hands‑on experience with experimentation and personalisation platforms such as Sitecore, Optimizely, VWO, or equivalent.
- Working knowledge of analytics tools—GA4 and/or Adobe Analytics / Quantum Metrics, and behavioural analytics tools such as HotJar/ UserTesting.
- A collaborative working style—able to work effectively across CRO, SEO, UX, data, and personalisation disciplines.
- Agency background with multi‑client experience.
Desirable:
- Experience evaluating or adopting AI tools within a delivery team.
- Understanding of how ML‑driven decisioning and AI‑powered personalisation differ from rules‑based approaches.
- Experience working within or alongside an SEO team.
- Exposure to personalisation platforms or audience segmentation approaches.
About you:
You are a strong CRO practitioner ready to lead, with a genuinely curious, practical relationship with AI and its integration into the XO space. You possess deep knowledge of CRO and experimentation methodology, a laser focus on client ROI, engage confidently with clients, and have the appetite to develop people. You are meticulous in planning and delivery, and you are interested in building and evolving a special team, way of working, and practice that far surpasses our competitors.
Location and working:
Your local office: London. Hybrid working. Some client travel required.
Experience Optimisation (XO) Lead employer: UNRVLD
At UNRVLD, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. As the Experience Optimisation (XO) Lead, you will have the opportunity to lead a talented team while working at the forefront of AI integration in digital optimisation, all within our vibrant London office. We offer robust employee growth opportunities, a commitment to excellence in client delivery, and a supportive environment that encourages curiosity and professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Experience Optimisation (XO) Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for UNRVLD and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like UNRVLD are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with UNRVLD on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at UNRVLD. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Experience Optimisation (XO) Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit UNRVLD. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of UNRVLD:Show us that you’ve done your homework! In your application, briefly mention what you admire about UNRVLD’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at UNRVLD
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at UNRVLD will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At UNRVLD, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
