Experience Optimisation (XO) Lead

UNRVLD is looking for an experienced XO Lead to sit at the heart of our evolving Experience Optimisation practice – growing and managing a team of XO Consultants, owning day‑to‑day delivery quality, and acting as the senior practitioner on our most complex client accounts. This role is a hands‑on leadership position, bridging strategic direction (established by the Head of XO) and delivery (executed by the XO Consultant team).

Responsibilities include:

• Leading and running experimentation programmes, managing senior client relationships, and shaping how UNRVLD evolves the XO practice and incorporates AI across the XO service.
• Owning delivery quality on XO client accounts, managing the end‑to‑end process of experimentation programmes to ensure programmes are rigorous, statistically sound, and consistently excellent.
• Acting as the senior day‑to‑day client contact on key accounts, running and evolving strategically aligned programmes and presenting findings clearly and confidently to senior client stakeholders.
• Working with the Head of XO to embed and govern UNRVLD’s standards for AI use within XO delivery.
• Collaborating with the Head of XO to evolve how analytics, CRO, SEO, and personalisation work together.
• Evaluating new AI tools relevant to XO delivery and making practical recommendations on adoption.
• Supporting the Head of XO on new business pitches—shaping proposed approaches, contributing to programme design, and articulating the AI dimension of the XO proposition.
• Identifying opportunities to deepen and expand client programmes.
• Line-managing and developing a team of XO Consultants—running 1:1s, reviewing work, coaching on methodology, and building genuine AI fluency across the team.

What we are looking for:

Essential:

• 3–5 years in CRO, experimentation, personalisation, or digital optimisation, with experience managing and developing line reports.
• Strong experimentation methodology—confident designing tests, interpreting results, and challenging statistically unsound practice.
• Practical familiarity with AI tools in a professional context.
• Direct client management experience—comfortable leading programme reviews and presenting to senior stakeholders.
• Hands‑on experience with experimentation and personalisation platforms such as Sitecore, Optimizely, VWO, or equivalent.
• Working knowledge of analytics tools—GA4 and/or Adobe Analytics / Quantum Metrics, and behavioural analytics tools such as HotJar/ UserTesting.
• A collaborative working style—able to work effectively across CRO, SEO, UX, data, and personalisation disciplines.
• Agency background with multi‑client experience.

Desirable:

• Experience evaluating or adopting AI tools within a delivery team.
• Understanding of how ML‑driven decisioning and AI‑powered personalisation differ from rules‑based approaches.
• Experience working within or alongside an SEO team.
• Exposure to personalisation platforms or audience segmentation approaches.

About you:

You are a strong CRO practitioner ready to lead, with a genuinely curious, practical relationship with AI and its integration into the XO space. You possess deep knowledge of CRO and experimentation methodology, a laser focus on client ROI, engage confidently with clients, and have the appetite to develop people. You are meticulous in planning and delivery, and you are interested in building and evolving a special team, way of working, and practice that far surpasses our competitors.

Location and working:

Your local office: London. Hybrid working. Some client travel required.