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- Tasks: Manage TikTok Shop accounts and optimise ads for brand growth.
- Company: Unpack Agency helps FMCG brands thrive on platforms like Amazon and TikTok Shop.
- Benefits: Enjoy remote work, flexible hours, and opportunities for growth.
- Why this job: Join a creative team and own your accounts in a fast-paced environment.
- Qualifications: Experience with TikTok Shop accounts and ads is essential; strong communication skills required.
- Other info: This is a part-time freelance role, perfect for students or recent graduates.
Pay: £2200-2500/month (Freelance)
Location: Remote (UK-based)
Unpack Agency is a marketplace growth agency helping FMCG brands thrive on platforms like Amazon and TikTok Shop. We’re a team of brand builders and marketplace operators working hands-on with exciting startups and challenger brands across the UK and Europe.
We’re now looking for a part-time (4 days/week) TikTok Shop Account Manager to take ownership of key accounts — managing both day-to-day operations and paid media execution. You’ll be working directly with our clients, ensuring their products perform through engaging content, strategic campaigns, and coordinated affiliate/influencer activity.
Key Responsibilities- Manage TikTok Shop accounts end-to-end for a portfolio of brands — from setup to scaling.
- Run and optimise TikTok Ads campaigns with a clear focus on ROAS and growth KPIs.
- Plan product launches, content strategy, and affiliate/influencer coordination in collaboration with our creators and clients.
- Monitor GMV, sales performance, stock, returns, and content-to-cart conversion.
- Review performance metrics and provide regular reports and actionable insights to clients.
- Collaborate with internal and external team members (video editors, creators, paid media specialists) to execute growth plans.
- Maintain strong communication with clients to keep them informed, supported, and confident in performance.
- Experience managing TikTok Shop accounts
- Hands-on experience running TikTok Ads, including setup, optimisation, and performance analysis
- Strong understanding of creator/affiliate workflows and how to scale product reach through partnerships
- Data-driven approach — confident reading metrics and adjusting strategies to hit targets
- Strong written and verbal communication
- Ability to manage multiple accounts and timelines
- Experience working in or with an agency
- Familiarity with FMCG, beauty, wellness or DTC brand spaces
- Experience using TikTok Creator Marketplace, affiliate tools, or Spark Ads
What’s in it for you?
- Work remotely.
- Flexible freelance role (4 days/week)
- Be part of a growing, founder-led agency working with exciting brands
- Opportunities for growth as TikTok Shop continues to expand
- Creative, fast-moving environment where you’ll own your accounts
Job Type: Freelance (4 days/week)
Pay: £2,300.00 per month
Work Location: Remote
TikTok Shop Account Manager employer: Unpack Marketplaces
Contact Detail:
Unpack Marketplaces Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land TikTok Shop Account Manager
✨Tip Number 1
Familiarise yourself with TikTok Shop's features and functionalities. Understanding how to set up and optimise accounts will give you a significant edge when discussing your experience with potential employers.
✨Tip Number 2
Showcase your knowledge of TikTok Ads by staying updated on the latest trends and best practices. Being able to discuss recent successful campaigns or changes in the platform can demonstrate your proactive approach and expertise.
✨Tip Number 3
Network with professionals in the FMCG and beauty sectors, as well as those already working with TikTok Shop. Engaging with industry peers can provide valuable insights and potentially lead to referrals for job opportunities.
✨Tip Number 4
Prepare to discuss specific metrics and KPIs you've worked with in previous roles. Being data-driven is crucial for this position, so having concrete examples of how you've used data to drive performance will impress potential employers.
We think you need these skills to ace TikTok Shop Account Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience managing TikTok Shop accounts and running TikTok Ads. Use specific examples to demonstrate your skills in optimisation and performance analysis.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the role and the FMCG industry. Mention your understanding of creator/affiliate workflows and how you can contribute to the agency's growth.
Showcase Data-Driven Achievements: Include metrics and results from previous campaigns you've managed. Highlight your ability to read performance metrics and adjust strategies to meet targets, as this is crucial for the role.
Prepare for Potential Questions: Think about how you would manage multiple accounts and timelines effectively. Be ready to discuss your approach to client communication and how you ensure they feel supported and informed.
How to prepare for a job interview at Unpack Marketplaces
✨Showcase Your TikTok Expertise
Make sure to highlight your experience managing TikTok Shop accounts. Be prepared to discuss specific campaigns you've run, the strategies you employed, and the results you achieved. This will demonstrate your hands-on knowledge and ability to drive performance.
✨Prepare for Data-Driven Discussions
Since the role requires a data-driven approach, brush up on your ability to read and interpret performance metrics. Be ready to share examples of how you've used data to optimise campaigns and achieve growth KPIs in previous roles.
✨Understand Creator and Affiliate Workflows
Familiarise yourself with how creator and affiliate partnerships work on TikTok. Be prepared to discuss how you've successfully collaborated with influencers or creators in the past to scale product reach and enhance brand visibility.
✨Communicate Clearly and Confidently
Strong communication skills are essential for this role. Practice articulating your thoughts clearly and confidently, especially when discussing your strategies and insights. This will help build trust with the interviewers and show that you can maintain strong client relationships.
