Fractional CEO / CEO in City of London

Location: London (Hybrid)

Type: Fractional to Full-Time (flexible depending on candidate)

Equity: Meaningful equity opportunity available

Start: Immediate

About Unndr

Unndr is a lingerie and self-care subscription brand redefining how women engage with themselves. What started as a disruptive subscription model has grown into a 7-figure business all without external funding, reaching over 300,000 women across social platforms. Unndr is not just lingerie; it’s a ritual, a mindset, a movement centred around self-care, confidence, and becoming your best self. We’ve built a brand people love. Now we’re looking for the right operator to help us build a business that lasts.

The Role

We are looking for a Fractional CEO / CEO to partner closely with the founders to:

• Bring structure, clarity, and financial discipline to the business
• Build a clear and credible path to profitability
• Unlock scalable, sustainable growth

This role is ideal for someone who has experience operating within high-growth DTC or consumer brands, particularly through periods of complexity and transition.

Key Responsibilities

• Financial & Operational Leadership
  • Take ownership of cash flow planning and financial visibility
  • Implement structured approaches to supplier and operational management
  • Improve margins, cost discipline, and inventory planning
  • Build a more resilient and scalable operating model
• Growth & Revenue Strategy
  • Oversee and optimise paid marketing (Meta, TikTok, Google)
  • Identify highest ROI channels and scale them effectively
  • Build systems for predictable, repeatable customer acquisition
  • Unlock additional revenue opportunities (subscriptions, bundles, partnerships, B2B)
• Business Model Optimisation
  • Refine the subscription model to improve clarity, retention, and profitability
  • Optimise pricing, promotional strategy, and product positioning
  • Identify and execute quick wins to unlock revenue from existing inventory
• Team & Execution
  • Lead and bring structure to a small, highly motivated team
  • Introduce accountability, focus, and clear execution rhythms
  • Work closely with the founder to transition from reactive to strategic operations
• Strategic Direction
  • Define and lead the next phase of Unndr’s growth
  • Support preparation for potential investment
  • Build a roadmap to scale beyond £5M+ revenue

What We’re Looking For

• Proven experience scaling a consumer / DTC brand
• Strong financial acumen (cash flow, margins, forecasting)
• Experience operating through high-growth complexity or turnaround environments
• Deep understanding of paid media and e-commerce economics
• Ability to operate both strategically and hands-on
• Calm, decisive, and solution-oriented

Bonus if you:

• Have experience with subscription-based models
• Have raised capital or worked closely with investors
• Have scaled brands from £1M → £5M+

Why This Role is Different

This is a rare opportunity to step into a business that has:

• Proven traction and revenue
• A strong brand and engaged audience
• Clear challenges that need solving
• Significant upside for the right operator

You won’t be starting from zero but you will play a defining role in what this becomes.

Founder Note

Unndr has been built from the ground up without external funding. Growing quickly through instinct, creativity, and community. We are now entering a new phase where the brand is strong, the demand is proven, but the business needs experienced leadership to scale sustainably. This role is for someone who is excited by both the opportunity and the responsibility of shaping what comes next.