Senior Marketing Manager - UNLEASH America

UNLEASH.ai is the go-to community for Human Resources and marketplace for breakthrough technologies that shape the Future of Work. UNLEASH is the essential source of news, analysis, and market trends that inspire and empower organizational leaders worldwide. Headquartered in London, UK, with operations across Europe and the United States.

Our Mission: To be the world’s most loved and influential HR community and marketplace.

Our Vision: Together, we shape the future of work, so people live better lives today.

Our purpose: Ignite possibilities.

Job Description: As the Senior Marketing Manager, you will be responsible for the development, execution, and optimisation of the marketing strategy for UNLEASH America. You will focus on driving revenue growth through innovative and data-driven marketing, with a strong emphasis on paid social, website, email marketing, and partnerships. You will collaborate with internal and external stakeholders to ensure the success of the event.

Responsibilities:

• Strategy Development and Execution: Develop and implement a comprehensive go-to-market plan for UNLEASH America, ensuring alignment with business goals. Lead the planning and execution of digital marketing campaigns, with a focus on paid social, website, email marketing, and strategic partnerships. Collaborate with the marketing team to ensure campaigns are creative, effective, and data-driven. Utilise data analytics to inform and optimise marketing strategies, focusing on KPIs such as lead generation, attendee acquisition, and revenue growth. Conduct A/B testing across digital platforms to continually refine marketing strategies. Monitor performance metrics (CPC, CTR, conversions) to ensure marketing efforts are delivering against targets. Leverage AI in the execution and delivery of marketing campaigns across verticals.
• Partnership Management: Build and manage external partnerships to amplify event reach and impact. Develop co-marketing initiatives with partners to expand brand visibility and drive mutual success. Collaborate closely with the sales and commercial teams to ensure alignment on marketing and business objectives. Manage and optimise all digital marketing campaigns to achieve the best results in terms of audience engagement and conversion. Ensure content is tailored to resonate with the target audience, aligning with UNLEASH’s voice and brand values. Oversee the creation of high-quality marketing collateral, including email campaigns, social media content, and landing pages.
• Cross-Functional Collaboration: Partner with the content, sales, and operations teams to ensure all marketing efforts are aligned with the overall event strategy. Lead regular cross-team meetings to track marketing progress and adjust tactics based on feedback and results.
• Budget Management: Manage and allocate the marketing budget effectively, ensuring the highest ROI from marketing initiatives. Regularly report on marketing spend, providing insights and recommendations to optimise the budget.
• Creativity and Innovation: Take an innovative approach to marketing, identifying new channels and opportunities to engage with the audience. Encourage a culture of creativity and continuous improvement within the marketing team, ensuring the UNLEASH brand stays ahead of industry trends.

Qualifications:

• 5+ years of experience in a marketing role within the events industry, with a proven track record of executing data-driven marketing strategies.
• Strong experience marketing events in America to the American Market.
• Expertise in digital marketing channels including paid social, email marketing, website optimisation, and partnership marketing.
• Proficient in data analytics, with the ability to track and report on marketing KPIs and make data-backed decisions.
• Strong experience with marketing automation, CRM tools, and digital analytics platforms (e.g., Google Analytics, Salesforce, HubSpot).
• Demonstrated ability to meet revenue targets and drive growth through innovative marketing campaigns.
• Excellent communication skills with the ability to build and maintain strong relationships with internal and external stakeholders.
• Creative thinker with a problem-solving attitude and the ability to identify opportunities for growth and innovation.
• Highly organised, with strong project management skills and the ability to manage multiple campaigns simultaneously.

Additional Information:

At UNLEASH, we believe in creating an environment that rewards talent, fosters growth, and empowers you to make a meaningful impact. Here’s what you can look forward to:

• The opportunity to test, learn, and scale.
• Work across two global events at a time of innovation and growth.
• Be part of a fast-moving, growth-focused team with a mission to redefine the workplace of tomorrow.
• Enhanced Annual Leave: Enjoy extra time off to rest and recharge.
• Birthday leave: Celebrate your special day with a paid day off.
• Up to 3 Volunteer Days Annually: Support causes you care about while giving back to society.
• Flexible Working: Embrace flexibility in how and where you work.
• Access to World-Class Influencers: Collaborate with pioneers and leaders shaping the global HR landscape.
• Compassionate Leave: Up to 10 days off if you lose a loved one.
• Enhanced Maternity Pay: 24 weeks of enhanced maternity leave support.
• Life Assurance Scheme: Providing financial peace of mind with 4x your annual salary.
• Employee Referral Scheme: Help grow the team and earn rewards.

Diversity, Equity, Inclusion and Belonging: At UNLEASH, we're committed to cultivating an environment that promotes diversity, equity, inclusion and belonging. We are a global community, and we believe our unique qualities should be celebrated as they are critical to our innovation. It's essential to us that you bring your authentic self to work every single day, no matter your age, ethnicity, religion, citizenship, gender identity, sexual orientation, disability status, caring responsibilities, neurodiversity, or otherwise. Inclusion isn't just an initiative at UNLEASH.