Paid Media Manager in London

Company Description

UNLEASH.ai is the go-to community for Human Resources and marketplace for breakthrough technologies that shape the Future of Work. UNLEASH is the essential source of news, analysis, and market trends that inspire and empower organizational leaders worldwide. Headquartered in London, UK, with operations across Europe and the United States.

Our Mission: To be the world’s most loved and influential HR community and marketplace.

Our Vision: Together, we shape the future of work, so people live better lives today.

Our purpose: Ignite possibilities.

Job Description

We are looking for a Paid Media Manager to lead, scale, and optimize our global paid acquisition strategy across UNLEASH. You will take ownership of paid campaigns end-to-end, from strategy and execution through to performance analysis, optimization & commercial impact. This role goes beyond event campaigns. You will drive growth across: UNLEASH Paris and Miami (delegate + sponsorship revenue), Marketing services and commercial campaigns and our newsletter. Your focus is simple: build a paid media engine that drives pipeline and revenue, not just traffic. This is a hands-on role for someone who thrives on data, moves fast, and turns insight into action.

Responsibilities

• Own Paid Media Strategy
• Plan and execute multi-channel paid campaigns across Google, LinkedIn, Meta, and other emerging platforms.
• Build full-funnel strategies across.
• Align paid media strategy with business goals, campaign launches, and commercial priorities.
• Work closely with content, events, sales, and marketing services teams to align messaging and targeting.

Drive Performance & Revenue Growth

• Own performance against pipeline and revenue target, not only CPL.
• Manage budgets effectively to maximize ROI, CPL, CPC and pipeline contribution.
• Drive Website Traffic and Audience Growth.
• Continuously test, learn, and optimize campaigns to improve conversion across channel.
• Identify & scale new channels, audiences, and opportunities to scale.

Campaign Execution

• Launch and manage campaigns across search, paid social, display, and retargeting.
• Develop high-performing and compelling ad copy and creative briefs aligned to campaign messaging.
• Collaborate with design and content teams to deliver high-performing assets.
• Support key campaign moments including event launches, reports, and commercial initiatives.

Data, Insights & Reporting

• Track, analyze, and report on campaign performance using platforms such as Google Analytics and CRM tools.
• Track performance end to end (campaign, lead, pipeline and revenue).
• Work with CRM systems (Pardot, Salesforce) to ensure accurate attribution.
• Work with the data team to build dashboards and reports that clearly show impact on customer journey, pipeline and revenue.
• Turn data into clear insights and actionable recommendations.

Audience & Growth Optimisation

• Leverage first-party data to build targeted audience segments.
• Support account-based marketing (ABM) campaigns for high-value sponsors.
• Partner with web and content teams to improve landing page performance and conversion rates.
• Contribute to always-on demand generation strategy across the UNLEASH platform.

Qualifications

• 3–6+ years’ experience in paid media or performance marketing.
• Proven track record of managing and scaling paid campaigns with measurable ROI.
• Strong experience across Google Ads, LinkedIn Ads, and Meta Ads.
• Proven experience in B2B marketing, events, Paid Delegate Tickets & SPEX sponsorship.
• Data-driven mindset with strong analytical and reporting skills.
• Experience working with CRM platforms and attribution models.
• Ability to manage budgets, prioritize effectively, and move at pace.
• Clear communicator who can translate performance into tangible results.

What Success Looks Like

• Consistent delivery of high-quality leads and pipeline growth & Measurable improvements in CPL, CPC, and ROI.
• Improved lead quality and conversion to revenue.
• Scalable & repeatable paid acquisition engine across events and marketing services.
• Strong visibility of ROI and attribution across the funnel for both Delegates and SPEX.
• Continuous growth in audience, engagement, and conversion across the website.
• Clear, actionable reporting that drives decision-making.

Additional Information

At UNLEASH, we believe in creating an environment that rewards talent, fosters growth, and empowers you to make a meaningful impact. Here’s what you can look forward to:

• The opportunity to test, learn, and scale.
• Work across two global events at a time of innovation and growth.
• Be part of a fast-moving, growth-focused team with a mission to redefine the workplace of tomorrow.

Benefits

• Private Medical Insurance: We’ve got your health covered.
• Enhanced Annual Leave: Enjoy extra time off to rest and recharge.
• Birthday leave: Celebrate your special day with a paid day off.
• Up to 3 Volunteer Days Annually: Support causes you care about while giving back to society.
• Flexible Working: Embrace flexibility in how and where you work.
• Access to World-Class Influencers: Collaborate with pioneers and leaders shaping the global HR landscape.
• Paid Sick Leave: Your wellbeing matters.
• Compassionate Leave: Up to 10 days off if you lose a loved one.
• Enhanced Maternity Pay: 24 weeks of enhanced maternity leave support.
• Life Assurance Scheme: Providing financial peace of mind with 4x your annual salary.
• Employee Referral Scheme: Help grow the team and earn rewards.

Diversity, Equity, Inclusion and Belonging

At UNLEASH, we're committed to cultivating an environment that promotes diversity, equity, inclusion and belonging. We are a global community, and we believe our unique qualities should be celebrated as they are critical to our innovation. It's essential to us that you bring your authentic self to work every single day, no matter your age, ethnicity, religion, citizenship, gender identity, sexual orientation, disability status, caring responsibilities, neurodiversity, or otherwise. Inclusion isn't just an initiative at UNLEASH.